Loop TV

For decades, out-of-home was measured by one question: who saw it? Today the question is: what happened next? The DOOH Momentum Report 2026 captures the shift perfectly. Brand effectiveness is still the #1 metric buyers use to judge DOOH (50%) — but it now sits right alongside outcome-driven measures: → ROI / sales impact — 40% → Attention & engagement — 35% → Footfall / store visitation — 30% → Online search uplift — 28% And buyers trust the numbers: 92% say they're satisfied with today's DOOH measurement solutions. This is the move from presence to precision — from "impressions" to measurable results, without giving up the scale and creative impact that made OOH iconic in the first place. That's exactly the standard we hold ourselves to at Loop TV: helping brands connect real-world exposure to real-world outcomes across venue screens nationwide. OOH isn't borrowing credibility from digital anymore. It's earning its own. #DOOH #Measurement #OutOfHome #CTVOOH #LoopTV #OOH

DOOH just passed CTV on advertisers' priority list. Let that sink in. The new DOOH Momentum Report from The Drum and Vistar Media found that 64% of buyers plan to increase programmatic DOOH spend in the next 12 months — ahead of CTV/OTT at 42%. A few years ago, "the world's oldest ad medium" beating connected TV for budget priority would've sounded backwards. Not anymore. Why the shift? The same things that made digital attractive — targeting, flexibility, real-time optimization, measurable outcomes — now live on the screens people walk past every day. The difference is those screens come with scale and a real-world context you can't scroll past. At Loop TV, we see this every day across the venues on our network: brands reaching real audiences in bars, restaurants, gyms and waiting rooms — moments a phone screen simply can't replicate. The screen everyone's watching isn't always the one in their hand. Sources: The DOOH Momentum Report 2026 — The Drum × Vistar Media #DOOH #OutOfHome #CTV #CTVOOH #AdvertisingTrends #LoopTV

Today, Loop TV relaunches under new ownership and leadership. We've completed the acquisition of the former Loop Media assets and launched as a newly independent company — with an entirely new senior leadership team, a rebuilt operating model, and a singular focus: helping venue operators and local businesses succeed and grow. A few things worth knowing: - The network is real. 5,000+ bars, restaurants, gyms, hotels, retail locations, schools, and point-of-care facilities nationwide. Millions of monthly consumer impressions across hospitality, healthcare, education, and entertainment. - The team is new. Les Ottolenghi joins as CEO, bringing deep experience in enterprise technology and platform transformation. Jolene Sherman leads Growth, focused on go-to-market strategy, partner value, and advertiser solutions. - The direction is clear. Better tools for venue operators. A stronger advertising network. Platform modernization built for scale. Every decision starts with the question: does this help our venue partners grow? "Our focus is on building practical tools and scalable advertising solutions that create measurable value for venue partners and advertisers." — Jolene Sherman, Head of Growth Full announcement here: https://lnkd.in/gpgH6qbJ #LoopTV #PlaceBasedVideo #CTVOOH #VenueMedia #OOH #DOOH

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🎊 ¡Feliz Cinco de Mayo! Is your digital signage ready for future event promotions? Drop stunning holiday content, menus, promotions, and more on every screen in your venue with just a few clicks. No designer needed, no tech headaches.

Drone TV channels are more than soaring visual experiences. ✔️ Brand-safe content for all age groups ✔️ Adds a premium, calming ambiance to s space ✔️ Reduces perceived wait times Read on for more about elevating your space with drone TV channels. https://lnkd.in/g9VZP8WN

While we're all thinking a little greener today, it's a wonderful moment to connect with your customers around something that genuinely matters. Your screens are a powerful place to say Happy Earth Day. Our drone and aerial channels are a lovely place to start with programming your earth appreciation. 🌿🌎

What Loop TV gives spaces in under 10 seconds.

Augusta calls, the Masters is here. If your screens aren't dressed for the occasion, now's the time. ⛳