Liftoff Mobile

"We already cover in-app through Big Tech." This is one of the most common (and expensive) assumptions in advertising right now, so you know Casie Jordan had to unpack it. Read her latest to learn what other myths are still slowing down brands and agencies when it comes to in-app investment and why it should be a core part of your media landscape. 👇 https://lnkd.in/gT9vGGmG

Korea's mobile market moves fast. Your growth strategy should move faster. 🚀 We're at MGS next week, and our team is on the ground to talk demand, user acquisition, and what it actually takes to scale across APAC right now. Catch Jongrim Angela Kim on stage for the demand-side view, then grab time with the team to dig into your own growth goals. Want to meet? Connect with us on LinkedIn or send a message to lock in a slot. See you there. 👋 Helen Nam KyoungAh Nam Erica Lee

Growth leaders from McDonald's, iFood, PicPay, Burger King, and Natura will be in the room at App Growth Summit® São Paulo on August 5. So will we. Liftoff is sponsoring the happy hour, if you're there, come find our team, we'd love to meet you. https://lnkd.in/gXe6BfHm

We are thrilled to welcome Jenn Kettnich to Liftoff Mobile as our new VP of Investor Relations! 🎉 Get the full story at the 🔗 in comments.

New pod alert! Casie Jordan joins AdTechGod ®️ to talk AI-powered creative, mobile's undervalued opportunity, and her advice for women building careers in ad tech. Give it a watch 👇

Still running the same couple of video cuts and statics? 👀 In this Spotlight Short, Sydney Zamora from our Creative Strategy team breaks down the ad formats most marketers are sleeping on: Product Ads that sync to catalog feeds and real-time behavior, Long Playables that extend interaction time, and Playable2Video, an exclusive format that scales your best interactive experiences. The takeaway? Format diversification, not just volume, is the real unlock. Watch below 🎬

Three cities. Three matches. One incredible few weeks. Our Liftoff team brought clients together in LA, New Jersey, and San Francisco for an unforgettable run through the FIFA World Cup. From electric stadium energy to genuine moments of connection, these games reminded us why we love what we do and who we do it with. To everyone who joined us: thank you for the memories. #FIFAWorldCup

"All DSPs access the same supply, so it doesn't matter which one you use." You've probably heard this pitch before. But does it actually hold up? Read why Liftoff Mobile Director of Demand Sales, Sarah Stroud says the real DSP differentiator is actually model intelligence and how choosing a DSP based on supply alone leaves serious performance gains on the table. 🔗 to full piece in comments 👇

It was great connecting with so many of you at Game Future Summit! A special thanks to everyone who joined Hoang Nam Trinh’s session, where he shared insights on how the gaming industry can draw inspiration from the growing mini drama trend and unlock new monetization opportunities. We also enjoyed many valuable conversations at our booth with clients, partners, and industry peers throughout the event. If you'd like to continue the discussion around user acquisition, monetization, or growth strategies, we'd love to connect. Feel free to reach out to our team! https://lnkd.in/ekYmBFtF