Leadzoom

"If my sales team couldn't convert them, how could AI?" I hear this every single day. Fair question. Last month, a client challenged us to prove them wrong. They handed over contacts they'd completely written off. People who got a quote 6–18 months ago and went quiet. Leads their sales team had stopped chasing years ago. We built two AI agents: One voice agent dropping voicemails. One SMS agent handling the replies. Both working every lead at the same time. The results so far: → 3–5 qualified meetings booked every single day → 5 booked yesterday alone → On track for 50+ this month All from leads marked "closed" in the CRM. Here's the thing. Your sales team isn't worse than AI. They're busier than AI. A human gives up after the 2nd or 3rd attempt. AI happily makes the 9th, 14 months later. Persistence converts these leads. Not talent. And because we only charge per qualified appointment, the client risked nothing to find out. The leads were never dead. The follow-up was. Drop me a message with the number of dormant leads you have in your CRM. I'll tell you exactly how much revenue can be recovered.

What 99% of people get wrong about AI: It was never humans vs AI... It's humans with AI vs everyone else. Nowhere is that clearer than in how a business handles a lead. Take speed to lead. A lead comes in. You're on a call. After that, you have a meeting. You ring back a few hours later. They've already spoken to your competitor. Same lead, with AI. AI calls within minutes. Every time. Qualifies & books a meeting. 2pm or 2am. Now take lead follow-up. Most businesses chase a lead once, maybe twice. Then it dies in a CRM nobody opens again. Same lead, with AI. Followed up eight times across call, text and email. Until they book or opt out. Nothing slips. Same leads. Same product. Same price. One business works them by hand. One lets AI do what humans were never going to do at 2am. That's the gap I'm talking about It isn't the company with the smartest AI. It's the one that bolted it onto the boring work everyone else avoids. (It's the whole reason we built AI reactivation and Speed to Lead at Lead The Way: so no lead waits six hours or gets chased just once.) You're not competing with AI. You're competing with the business down the road that already uses it. Book a Free AI assessment call here: https://www.leadtheway.io/

Andrew Chen: AI is a multiplier, not an equalizer. That one word explains every failed AI rollout. A multiplier only does one thing. It takes what's already there and makes it bigger. Point it at a sharp operator, you get something close to superhuman. Point it at a broken process, you scale the mess. Point it at a confused strategy, you get the wrong answer faster. Most companies bought the multiplier and skipped the part that gets multiplied. So before you hand your team AI, fix these three things. The process. If a task is messy when a human does it, AI makes it messy at scale. Write the steps down first. Then automate them. The standard. AI matches the bar you set. Vague brief in, vague work out. Show it your best example, not your average one. The operator. AI multiplies judgement it doesn't have. The person directing it still has to know what good looks like. Train the human before you blame the tool. Get these three right and AI feels like a superpower. Skip them and you've just bought a faster way to do bad work. The tool isn't the variable. You are. DM me for a free AI assessment call. https://www.leadtheway.io/

AI website builders all make the same generic site. Here's how I built one that doesn't (in 45 mins): I used an AI agent platform: Hyperagent Hyperagent is basically a system of agents that do real work Step 1: Got Claude (Fable) to read Hyperagent's docs, start to finish. Step 2: Claude already has my "company brain" skill - it knows my business, my offer, my tone of voice. Step 3: Found a website design I loved on Dribbble. Step 4: Asked Claude to combine all three and write the perfect prompt for Hyperagent. Step 5: One prompt. One shot. 95% of the way there. A few tweaks back and forth. Done. Deployed the site myself on Github/Vercel with Claude's help of course. The receipts: 45 minutes total. $28 in AI credits. For a site that would've cost me £2-3k a few years ago. Here's why most AI-built sites look generic: People type "build me a website for X" and hit enter. Generic input → generic output. The builder isn't always the differentiator. The context also is. Give the AI everything, or it gives you the same site as everyone else. Here's a link to my new website: https://www.leadtheway.io/

Last night, Claude dropped the best AI model ever built (again). Here are 9 steps to get the most out of it: Step 1: Ask Claude to interview you first. Type "interview me until you have everything you need". It asks better questions than your brief answers. Step 2: Set up Projects with clear goals. One project per outcome. Claude stops guessing what you want. Step 3: Build a company brain. Simple .md files: who you are, what you sell, how you write. Upload once, reuse forever. Ask Claude to do this for you. Step 4: Use Cowork for real work. Chat is for answers. Cowork is for deliverables. It reads your files, runs code and builds documents while you do something else. Step 5: Treat it as a thought partner. Be ambitious. Don't ask it to write the email. Ask it to find the flaw in your strategy. Most people neglect this. Step 6: Analyse data with live artifacts. Plug in a spreadsheet, get a dashboard that refreshes itself. Step 7: Connect your tools. Email, calendar, CRM. Claude with context beats Claude with a clever prompt. Step 8: Turn repeat workflows into skills. Anything you've explained twice becomes a skill file. Explain once, run forever. Step 9: Schedule it. Daily briefings and weekly reports, running while you sleep. Everyone gets the same model today. Almost nobody will change how they work. That gap is the whole game. Shoot me a DM if you want to chat about how to turn AI into revenue.

The majority of AI transformation has nothing to do with AI. Only 1 of these 8 steps is actually AI. Here's the sequence to make any process AI-native. Watch how little of it is about the model. Step 1: Find the process worth fixing. The boring, repetitive one everyone hates. That's the gold. Step 2: Map how it actually works today. Not how the process doc says. How people really do it. This is the least sexy step, and where you should spend the most time. Step 3: Gather the inputs. Real examples, documents, the messy edge cases. Step 4: Build the prototype. [This is the AI part.] Forget clean code and scale. Just prove there's a better way. Step 5: Test it against the edge cases. Break it before your users do. Step 6: Plug it into live systems. Sample data proves the idea. Live data makes it real. Step 7: Roll it out and train people. A workflow nobody adopts is just an expensive demo. Step 8: Measure what actually changed. Time saved. Revenue added. The hire you didn't need to make. Notice step 4 is the only one about AI. The other 7 are process, data, and people. That's the part everyone skips. And it's exactly why most AI projects die in a slide deck. I build AI agents for a living. Even for us, the model is the easy 10%. You can keep chasing the perfect model. Or you can do the 7 steps that actually make it work within your business! Drop me a DM if you have any questions regarding AI implementation.

The most valuable thing I built this year made £0. It just showed my client where they were bleeding money. 6 months ago, a leading travel brand brought me in to help them use AI. The first thing I built didn't make a penny. It was a dashboard. Their CRM was decades old. It couldn't show them the marketing ROI, staff performance, or how this year compared to last. They were running a serious business half-blind. So I used AI to build them a directors' dashboard in three weeks. It generated no revenue on its own. What it did was show them exactly where the money was leaking. And once they could see, everything else followed. Leak one: - 30 years of past customers, written off as dead. - We started reactivating them with AI voice and SMS agents. - 25,000 contacted so far. £271,000 generated from £8,000 of spend. Leak two: - Most enquiries came at night, staff were only on live chat a few hours a day. - We put an AI agent on the site that qualifies leads 24/7. - Live chat enquiries tripled. Leak three: - In busy spells, quotes were taking 24hrs+ to reply to. - Next week, every new lead gets a response within 5 minutes. - By voice, SMS and email agents. None of those fixes were possible until they could see the problem. The build that made £0 made all of it happen. You're either measuring where your business leaks. Or you're guessing, and paying for it. How AI-ready is your business? Check here for free: https://lnkd.in/ef-pe_cA

Wait an hour to call a new lead and your odds drop by 10x. Wait 24 hours and you've already lost them. Here's what actually happens in that gap. - Someone fills in your form at 9am. - They're in buying mode. Curious. Ready to talk. - By lunch, they've enquired with two competitors. - By evening, they've half forgotten they ever clicked. - By tomorrow, you're a cold call they don't remember asking for. The lead didn't go cold. You just turned up to the party after everyone left. I spoke to a company last week buying leads off an agency. The same leads were sold to three other businesses. One salesperson, calling back anywhere from an hour to two days later. Whoever got to the phone first won almost every time. It was rarely them. Speed is the whole game now. And a human can't win it alone. They sleep. They sit in meetings. They clock off at 5. So here's the shift... An AI voice agent calls every new lead within 5 minutes, day or night. (We actually delay it a touch, so it feels human, not robotic.) No answer? It follows up by SMS, then email, then drops them into a nurture sequence. It qualifies the lead on the call, then books the appointment straight into a closer's diary. So your salespeople only ever speak to people who are warm, ready, and still remember enquiring. You can be first to the phone, or you can be the call they don't pick up. If you want to chat about speed-to-lead AI agents, drop me a DM. Get your AI-readiness score: https://lnkd.in/ef-pe_cA