LBD STUDIOS reposted this
I remember it vividly. It was 2020. A missed call. A voicemail: “Tim, it’s John Matthews. Please give me a call back.” I quickly Googled him and saw he was with Nelson Alexander at the time. I called back, and over the next 12 months, we built what would become MATTHEWS. A brand that’s bold, distinctive, and unapologetically different. It launched with a billboard led campaigns, a monochromatic style, and a mix of fun and edge that felt completely new for the industry. Since then, watching John Matthews and Jillian Brooke take the brand, grow the business, open their office, and build a team that truly embodies the MATTHEWS. spirit has been incredible. In 2024, they took out Real Estate Institute of Victoria (REIV) Small Residential Agency of the Year, and this year not only did they go back to back with that, they added Marketing and Communications Award for the entire sector up against some seriously strong competition, including Obrien Real Estate, Lowe Living, Engine Property Group, Ray White Ferntree Gully, Colliers, and Jones Real Estate. To be recognised among that calibre of peers is remarkable, but also speaks to their innovation and commitment to do things well. Being asked to write their award submissions this year and then standing beside John Matthews and Jillian Brooke on the night as they took home both awards was genuinely rewarding. There’s nothing better than seeing founders back themselves, take that leap, and build something meaningful. For us at LBD STUDIOS, that’s what it’s all about, facilitating growth, shaping brands that last, and seeing the long-term impact on people, culture, and business. Huge thanks to our team, Jessica Longmore, Fransiska Angraini, and Chiara Mckellar who continue to work with MATTHEWS. and help push the brand forward every step of the way.