LAIR

A truly special night for The Mad Women’s Tea Party. Thank you to everyone that came out. I was thrilled to see so many first-timers join us. Watching new friends exchange information is always the highlight, and that’s what happens when you get the right number of fabulous women together in one room 🫖. Special thanks to LAIR for sponsoring the 🥂. Please DM if you’ve been hoping to be included, but haven’t yet. It doesn’t work without new mad women. Please don’t fret if you’ve attended before but didn’t receive an invite this time. I try to keep the gathering intimate and rotate in new people each round.

Come alone. Leave with friends 😉

I’m peep’n the light at the end of that 2025 tunnel now. Thank you to our partners that keep coming back, and keep us doing what we love. I hope all our friends in creative production are seeing the same. I’d rather have a healthy industry with healthy competition than continue to watch struggle any day. Also, I heard it’s 45 days till Spring 😉🌞

🌍 AI + Climate Action in Motion. Making the invisible feel-able. I’m thrilled to share a project at the intersection of data, storytelling, and planetary impact. For IBM we created an immersive brand film for enterprise clients to experience how AI can turn massive climate datasets into actionable insights — from urban heat mitigation in Johannesburg to reforestation in Kenya. The goal: show speed, scale, and hope — how connected data empowers people and communities to act faster, smarter, and together. As Creative Director, I conceived the visual narrative, pitched the concept, and led the amazing Dress Code team — design, animation, Unreal Engine, Houdini, edit, and sound — to bring the story to life in 10k+ sq. ft. immersive rooms worldwide. Every motion, color, and sound choice was designed to make the data human, immediate, and tangible. This project reminds me why I pursue experiential storytelling: it can inspire collaboration, spark empathy, and drive tangible change. I’m actively seeking more opportunities to bring immersive, climate-conscious experiences to life — particularly oceanic projects, where creative energy can generate awareness, action, and real-world impact. If your team or organization is exploring AI, immersive experiences, or environmental storytelling, let’s connect. There’s so much more we can do when intuition, emotion, and technology collide. Huge thanks to the incredible client and team that brought this vision to life. It was an honor to work with you all and we hope it is making impact: Client: IBM Creative Director: Elliott Chaffer ECD: @Andre Andreev Agency: Dress Code HOP: Tara Stromberg TD: Chieh Yen Producer: Luke Proctor Design + Animation: Shuhan Teoh, Rachel Park, Janelle Miau, Ronn Lueang, Josh Graham Houdini: Scott Hubbard Unreal Engine: Cartandhorse Dan MaurerKristopher Bargen Editor: Adam Longo Assistant Editor: Gabriel Freed Sound Design / Music: YouTooCanWoo Storyboards: Benjamin Zylberman #ExperientialDesign #AIforGood #ClimateAction #ImmersiveStorytelling #SpatialAudio #VisualNarrative #GenAI #IBM #NASA #EnvironmentalDesign #CreativeDirection #MotionDesign #BrandExperience

Fantastic night of ad trivia. Thank you to the wildly entertaining Breaking and Entering Media, and Air. I absolutely fan girled out meeting Rob Mayhew. #adlife

No matter what the approach, we got you. Here’s a hot mix of some of the incredible creative partners in our stable. We pick the right tools, and the right team for each project with care. Our relationships are our super power. Props to our new Assistant Editor, Mary Mendez, for this sizzling sampling. #design #vfx #animation #ai #postproduction Thor Raxlen Mark Aji Theresa Loguercio Kelly Carson Lisa Schreiber Naber Astra (Schwartz) Dorf