Kru Live

Xerocon London 2026 - the Glastonbury of accountancy, some may say ✨ Working with INVNT®, we supported Xerocon with a dedicated team of up to 60 staff per day, delivering seamless event operations across all attendee touchpoints. Our team managed registration and check-in, merchandise distribution, brand activations, and keynote speaker coordination, while also providing comprehensive wayfinding and directional support to keep everyone heading in the right direction. And what a line up of activations..! Coffee themed board games at Café de Cash Flow, AI colour analysis queues that never stopped at Hue & You, actual pickleball coaches, fresh trims at Clips and Curls and a slide straight down into the expo floor. Accountants know how to have a good time, it turns out! Check out Stephanie Hartley ensuring quality control across all activations - tough job, but someone's got to do it..! ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

Over the weekend, our team hit West London to staff the Nike Air Max Express customisation takeover by Seen Studios | B Corp Certified. What unfolded were two full sessions of pure energy: community and authenticators first thing, then consumers who'd bagged their jersey in-store came through in the afternoon to be a part of the magic. The magic? Local artist Mattia Guarnera airbrushed every single piece live - 25 one-of-one jerseys by the time the day wrapped, all to the back drop of a high energy DJ, and ice cream and drinks keeping everyone fuelled and cool. This is the kind of activation we love being a part of - proper craft, local artists, real community, and a queue of people who really wanted to be there. ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

Back on the festival circuit, serving up good vibes, great cocktails and picture perfect moments 🌞 This weekend we brought Casamigos 'House of Friends' to life with Verve The Live Agency | B Corp, bringing Casamigos Tequila to the people, giving them exactly what they wanted - MARGS! 🍋 From all the fun of the Photo Booth, an interactive cocktail master class and samples galore, we loved getting back out there as a staple for British summer time! Another scorcher of a day and the perfect way to kick off festival season. Bring on the rest of the summer ☀️ ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us #FestivalSeason #CasaAmigos #GreatBritishSummertime #EventStaffing #ExperientialMarketing

SO proud to work the Atlassian Williams F1 Team's pre-Silverstone activation, working alongside TBA. Group to bring the excitement of the British Grand Prix to fans across the UK. Instead of keeping the buzz centred on London, Williams took a brand-new car livery on the road, giving it its first public reveal in Edinburgh and Silverstone on 30th June, before touring to Manchester and Cardiff. Our brand ambassadors were on the ground at every location, engaging fans, running the competition activation and bringing the story to cities that don't always get to be part of the F1 conversation. A brilliant few days celebrating fans beyond the capital, and a great reminder that some of the best activations happen off the track. Video Credit: @WilliamsF1team Instagram - https://lnkd.in/e7tAXgaU ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

When adidas gave outlet stores access to World Cup jerseys for the first time, they needed more than inventory – they needed winning moments. Moments that turned browsers into buyers. Moments that made a full-price shirt feel like the most rewarding purchase in store. Enlisted by Savvy, our brand ambassadors scored these winning moments..! Across the UK, Ireland and Belgium, our BAs brought football fever to multiple locations. We drove foot traffic with promotional cards, operated Plinko boards for instant-win moments, and created the kind of atmosphere that shifts priorities. Think scratch cards with genuine prizes and freestylers and DJs anchoring the day - every interaction designed to make customers feel like winners. Swipe to check it out 👉 ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

From Oxford Street to the electric future - our team was right at the heart of it. When AVANTGARDE Group needed the human element to bring Renault’s “Maison 5” to life, they called on us. Nine days, multiple zones, thousands of visitors - and a team that delivered every single one of them an experience worth remembering. Watch the video to see it in action, or read all about it here: https://lnkd.in/exTnqNsq ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

We're still not over it..! Three days. One epic Ani-May takeover at Outernet London Fans stepping into the worlds of Blue Lock, My Hero Academia and Solo Leveling through motion games, live leaderboards, personalised playing cards and genuine cultural energy. We were so proud to manage the full production of this activation in partnership with Crunchyroll and Outernet London. This one marks a real transition for us – from staffing activations to leading production end-to-end. The buzz, the energy, the engagement - that's the kind of activation we live for. Watch it, or read all about it here: https://lnkd.in/edv5Wkyr ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

We're finalists! So proud that Kru Live has been shortlisted as a finalist for the inaugural M&IT Magazine Elevate Award, sponsored by Elevate Mentoring. This award celebrates organisations that put people before profit, investing in their teams for the long term, championing talent development, backing wellbeing and opening up inclusive career pathways. It is designed to recognise cultures that create future leaders and drive sustainable growth for individuals and for the wider events industry. We’re in great company too - huge congratulations to Inntel Ltd, INVNT® and The Power of Events. We have always believed that great brand experiences are delivered by people who feel valued, prepared and proud to represent. That belief runs through the way the business recruits, trains, supports and develops its people, creating opportunities for talent to grow in confidence, build careers and feel part of something bigger. Being recognised in this category means so much because it reflects the culture Kru Live has worked hard to build. ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

Future Stores on Oxford Street is a genuinely innovative space - sleek, modern, and built for exactly this kind of launch. Real-time footfall tracking, measurable engagement at every touchpoint, and a fit-out that makes a car feel completely at home in the middle of one of London's busiest retail destinations. For brands thinking about how to meet customers where they already are, it's hard to beat. And AVANTGARDE Group x CHERY fully made the most of this prime position and capabilities for their UK launch. "Find Your Happy" wasn't just a tagline - it was a lens. Every zone connected happiness back to the car itself. The Tiggo as the stage for a singalong on a long drive. The car that gets you to the match in time for kick-off. The one you load up with bubble tea and snacks before a road trip. The commute that doesn't feel arduous anymore. That's smart storytelling. It made the product feel like a lifestyle unlock, not just a vehicle. Proud to have worked alongside AVANTGARDE Group to bring CHERY's UK debut to life in a way that genuinely resonated. Check out the video or read more here: https://lnkd.in/eKW3hN3E ---------- 🌐 We're Kru Live, delivering global brand experiences that move people and performance 🎯 We are Brand Partnership Group 👋 Lead by our CEO Sarah-Jane Benham 💪 We put experience at the heart of everything we do 📍 We have global coverage Do you want to see more from us? 🔔 Ring the bell on our profile to see all our posts #️⃣ Follow #KruLiveGlobal ➕ Connect with us

If any of our clients, partners, industry pals and field Kru are in Cannes this year please join our CEO Sarah-Jane Benham and Karen Swift on their NetWalking Collective Special Edition taking place on the 24th June. Registration now open!