6 billion fans. $10.5B in global ad spend. 104 matches across 16 cities. Most measurement stacks see only a fraction of it. We break it down in the comments 🔗
Kochava
Advertising Services
Sandpoint, ID 13,773 followers
Kochava empowers advertisers and publishers to measure what matters to them across all their marketing channels.
About us
Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, attribution, and campaign management for data-driven brands and platforms. Kochava empowers advertisers and publishers to measure what matters to them across all their marketing channels.
- Website
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https://www.kochava.com
External link for Kochava
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Sandpoint, ID
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Mobile Advertising Solutions, Mobile Tracking, Analytics, Mobile Gamification, Attribution for Connected Devices, Monetization, Mobile App Tracking, and App Analytics
Locations
Employees at Kochava
Updates
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Most teams think they've solved post-ATT measurement. The data says otherwise. Our Grant Simmons sat down with Adikteev to talk about why ⬇️
Five years after ATT, most teams act like post-ATT measurement is a solved problem. The data says only 11% have actually cracked it. We sat down with Grant Simmons, VP of Kochava, to unpack what the top teams do differently on iOS: • Treating full SKAN / AdAttributionKit adoption as a competitive edge • Prompting for ATT to win back deterministic signal (opt-in is now ~70%) • Engineering conversion values and actually using the full bit protocol • Letting incrementality settle the fights between last-touch and MMM The gap between the leaders and everyone else is operational discipline, not exotic tooling. 👉 Watch the full interview or read the article: https://lnkd.in/eWHCtBw9 #AdikteevRetentionClub #SKAN #iOSMeasurement #MobileMarketing #Incrementality #UserAcquisition #AdTech
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Does CTV advertising drive search and social conversions? According to Kochava Foundry research—yes, and the data is striking: 🔵 Of customers exposed to both CTV and Search ads, CTV preceded the Search interaction 96% of the time 🔵 Of customers exposed to both CTV and paid Social, CTV came before Social engagement 94% of the time 🔵 Out-of-Home (OOH) advertising shows the exact same dynamic—consistently preceding both Search and Social actions that lead to conversions. Cross-device and cross-platform measurement is essential!
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Most marketers don't know exactly where they're losing customers. But broken links, failed redirects, and app store drop-offs are among the top reasons mobile users never convert. Deep linking solves this. We're hosting a free webinar that walks through how deep linking works, why it matters, and what to do about it. 👉 Save your spot: https://lnkd.in/em3C5Zaz
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Check out who's heading to the MMA CEO CMO Summit next week 👀 Swipe to see the team—and if you want to connect while we're all in one place, find them below or grab time on their calendars here: https://lnkd.in/gWWuTEgw 🔗 Charles F Manning 🔗 Sean Galligan 🔗 Kimberly Manning
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Kochava reposted this
We have a packed house for today's July Agentic Bootcamp, hosted by TikTok! It's great to see so much interest in the value of agentic advertising built on existing, trusted open standards. We're also excited to feature demonstrations from four companies showcasing what they've built on top of the AAMP framework. A big thank you to TikTok, Databricks, Operative, and Kochava for sharing their work with the community—and a special thanks to TikTok for both hosting today's event and demonstrating their implementation. #agenticadvertising #standards #Agentic
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