Kadam

Two wins for Kadam at the ProTraffic Awards 2026! 🏆 We were recognized in the following categories: — Adult Advertising Network — Popunder & Clickunder Advertising Network For advertisers, this means more opportunities to reach the right audiences, access the traffic volumes they need, and scale their campaigns A big thank you to our partners, clients, and the entire Kadam team ❤️

July brings a full calendar of sports events — and a clear set of opportunities for campaign planning 🏅 Each event opens a different traffic window: global sports audiences, travel interest, high-value segments, regional demand, and women’s sports communities We’ve matched the key July events with the traffic opportunities behind them, so advertisers can plan launches, tests, and retargeting by GEO, audience, and timing Swipe through to see which events fit your campaign goals The final slide also gives a first look at our latest product update. More details soon! ❤️

The problem may not be the tool itself, but the way it is used 🤔 When website visitors, registered users, first-time buyers, and active customers all receive the same message, retargeting becomes less effective than it could be Good retargeting starts with one simple question: At which stage of the funnel did the user stop? Because: — a website visitor needs one next step — a registered user needs another — someone who has already completed the first action needs a completely different one It is also important not only to include the right segments, but to exclude users for whom the message is no longer relevant This logic applies beyond iGaming It works anywhere there is a funnel: SaaS, e-commerce, events, agencies and more 🤩 In our new article, we explain why funnel-based segmentation makes retargeting more precise and how to apply this approach in practice ❤️ Read the full on the Kadam blog: https://lnkd.in/e_5DEX52

When a single technical question pulls in several teams and takes weeks to resolve, the answer isn’t always more headcount — sometimes it’s a better way to work with the knowledge the company already has 🤩 We solved this with an internal AI agent connected to our corporate data and code repositories. It started answering complex questions in minutes and handled 12,000 employee requests in its first two months Anton Khomenok spoke with Vladislav Umnitsyn about how AI is changing internal workflows, reducing routine work, and helping teams test ideas faster We’ve highlighted a few key moments in the cards ❤️ Watch the full episode: https://lnkd.in/eCuphjK7

Every new user in iGaming comes at a cost But if they don’t complete the desired action after the first touchpoint, that doesn’t mean you need to start from scratch and pay for acquisition all over again 🤔 What matters more is building communication with users who are already familiar with the offer and have shown interest. This is often where additional growth potential lies, without constantly increasing the acquisition budget In our new guide for iGaming brands, we’ve collected recommendations that will help you take a broader look at the funnel and use your existing audience more effectively 🫰🏻 Get the guide: https://lnkd.in/ef8U88ZM ❤️

Hello, it’s 5 o’clock! 🕰️ Tomorrow our team will be happy to meet you at iGB L!VE from iGB Events in London: Anton Makarevich — Business Development Team Lead Anastasia Y. — Business Development Manager Let’s grab some tea and network! ☕️❤️

On June 26 at 12:30, Sergiy Sergienko, CEO Kadam, will take the stage at GGate Conf 🫰🏻 He will break down how large-scale products approach traffic buying, where performance marketing reaches its limits, and which metrics actually help make decisions at the early stages. Prepare your questions, because the author of the best one will receive $1,000 for their Kadam advertising account 🤫 📍 GGate Conf | June 26 | 12:30 | Stage 2 See you at the conference and at the stage! ❤️

Gamarjoba, Tbilisi! 🤌 On June 26–27, the Kadam team is looking forward to meeting you at GGate Conf: Sergiy Sergienko — CEO Kadam Viacheslav Usenko — Key Retargeting Manager Anastasia Demkina 🔜 MAC Yerevan — Senior Business Development Manager Najib Najib — Head of Growth Africa & Middle East Come say hi at booth S28 ❤️

ProTraffic Awards 2026 is opening the voting stage for the best traffic sources 🚀 It’s an independent award by ProTraffic, one of the leading media platforms in affiliate marketing, SEO and digital tools. And we have great news! Kadam has been nominated in three categories: 🏆 Mainstream – Best Advertising Network 🔞 Adult – Best Adult Advertising Network 💥 Popunder & Clickunder – Best Popunder & Clickunder Advertising Network If you work with Kadam, run campaigns with us, buy traffic, or simply follow the platform’s growth, we’d be very grateful for your vote! You can vote for Kadam on the award website until July 15: https://lnkd.in/dMdrbmUU To support Kadam, find us in the list under each relevant nomination or simply use the website search to find Kadam. Then click Like for Kadam in each of the three categories. And there’s a nice bonus: everyone who votes for companies automatically joins a giveaway for Apple and Sony devices. Full details are available on the ProTraffic Awards website. Thank you for your support ❤️