Like you, our feeds this week are filled with beautiful pictures from #Cannes and #Amsterdam thanks to our friends and industry colleagues visiting Europe! Very good views from very good places. And here is our view today! 👇 We're not in France or Amsterdam — we're in #LosAngeles watching this #sunset in THIS incredible cradle of #creativity and #storytelling and thinking about what it means to light up great insights into even greater momentum. Different venue. Same obsession. ✴️ To everyone out there representing the industry this week — we're watching, we're inspired, and we know that inspired work can't always stop for conferences. ✈️ #ConsumerInsights #MarketResearch #Cannes2026 #IIEXEurope #InsightsIndustry #ImagineIfInsights #LosAngeles
Imagine If Insights & Strategy
Marketing Services
Glendale, California 611 followers
We guarantee impact.
About us
★ Imagine If Insights & Strategy ★ We guarantee impact. Imagine If Guarantees That Your Research With Us Will Have Positive Impact – for you, your team, your organization, your business, and your target market. With our powerful “Engineered Impact” approach and full suite of rigorous methodologies, we custom design your strategic research projects to precisely fit your needs – so you stop doing action-less, cookie-cutter BS research over and over, and start driving real change as an influential impact champion. @ImagineInsights hello@imagineifinsights.com
- Website
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http://www.imagineIFinsights.com
External link for Imagine If Insights & Strategy
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Glendale, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Advanced Analytics, Discrete Choice/Conjoint Models, Consumer Co-Creation, Ethnography, Path2Purchase Research / Decision Trees, Predictive Models, Inspiration-Impact Sessions, Strategy Research, Custom Research, Quant & Qual, Mixed Methods, Consumer Strategy, Segmentation, Non-traditional Qualitative, Brand Research , and Product Research
Locations
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Primary
Get directions
500 N Brand Blvd
Suite 2000
Glendale, California 91203, US
Employees at Imagine If Insights & Strategy
Updates
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What a great concept, Insights Association! 👏 👏 👏
What can 300+ students, 60 judges, and a market research challenge produce? Some pretty impressive ideas. Join us for a special virtual panel featuring the standout teams from Cal Poly Pomona's AI in Business Hackathon. You'll hear directly from the students who developed innovative solutions for market research applications using generative AI and simulated respondent data. This isn't theory. It's a glimpse at what the future workforce is already building. Register today: https://lnkd.in/eWDJVUr9
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Inspired by FIFA 2026, we’re bringing out the *red* card for a few classic strategy fouls: 🟥 “Gen Z wants authenticity.” 🟥 “Everyone is our audience.” 🟥 “The insight is that people are busy.” 🟥 “Can we make it more premium?” 🟥 “The loudest person in the room is apparently the target audience.” At Imagine If, we believe good insight should be brave enough to stop the play. Because strategy is not about keeping every idea on the field. It’s about knowing what deserves to stay, what needs coaching, and what should be sent off before it reaches the client. Happy Friday. May your briefs be tight, your assumptions challenged, and your red cards used responsibly. #FIFA2026 #Insights #Research #Strategy #CreativeStrategy #BrandStrategy
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Your segmentation is probably lying to you. Because it's seriously irrelevant as it's severely outdated. Why? Because more than ever... ✴️ Consumers don't live on a single axis. Single axes like, active engagement in your market. Or being a value vs. premium buyer, or any other uni-dimensional simplification to fit into a particular business model perfectly. The moment you build strategy on one dimension, you've already lost the plot. Because real people today are pulled in a million directions in any category. ✴️ Political Identity Intersects With Economic Behaviors. Regardless of the type of segmentation your organization is working with, chances are it did not take into the political landscape's impact on your target audience's economic, cultural or category views into mind. Because historically, at least in the US, a binary political orientation among the population was a given constant. That has shifted in recent years, dramatically. What someone believes politically shapes how they spend and what brands they trust. If your insights work isn't linking those two things, you're missing a very actionable layer of consumer understanding available to you. ✴️ You Need To Embrace Complexity, Not Oversimplfy. As marketers and insights leaders, balancing between segmenting validity/rigor and ease of operationalization has now become the biggest struggle. In other words, are you honestly accepting the real complexity of the consumer reality in today's market or simply looking for clean, easy-to-understand segments that your Media or Product team will want to embrace. The best segmentation reflects enough of the real world to honestly represent who your consumer actually is AND still be actionable enough for your teams to work with. We bring these thee arguments to you inspired by a new buzz-worthy segmentation in town. See first comment below. One that went from a binary to more robust but modern clustering of the American population. If a 40 year old framework with no bottom line pressure can be updated, shouldn't your segmentation be revisited? #imagineif #segmentation #marketresearch
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Our commitment to guarantee positive impact with every project is grounded in this leader's conviction about the real value and impact our our work for our clients. Regardless of level of complexity, level of complexity or type of industry. Most brand side research buyers are offered execution tools by most of industry partners. And those who understand the gravity of making real difference with data and insights are special. They are the coveted "Impact Champions" brands and the research industry need desperately. Ask yourself, is it time to awaken the "Impact Champion" in you? DM us to find out how!
My jaw dropped the day I walked into my first brand-side research job some years ago. Not from the agency-to-brand transition excitement, no. Rather, from the BS research being sold/bought which was through the roof, IMHO. I was shocked by the price-value equation from comfortable incumbent partners vs. what I (and my previous agency team) would deliver to charge a certain amount of great work. Price aside, the true value or impact any piece of research delivers should never be eclipsed by anything else, incl shiny object du jour. Otherwise, you're BSing yourself. Yes, you will always find cheaper research. You will always find faster research. You will always be able to do your own research. But please make sure you understand what impact you're actually buying/getting and not BS'ing yourself. Over the decades in the business of connecting brands with audiences in search of truth and mutual benefit, my own definition of impact has always been grounded in on simple, BS-less principle: 🔥 Any dollar spent, any activity taken in the name of research must create a detectible CHANGE in something. That change can be contextual to your industry, brand, culture, etc. but lets embrace the curiosity and courage it takes to strive for that impact! Raise your hand if you are an advocate for BS free impact with your #research and #insights! 🙋 ________________________________________________________________ 📍 Hi! I talk about data~> insights~> strategy~> impact along with change management and organizational navigation. Follow along and say hi 👋 It's time to unleash your impact!
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The #ConsumerInsights and #MarketResearcb community has not needed more recognition and celebration now than ever before! Join us in the global celebration of knowledge, impact and the best way the voice of consumers/customers is heard in business! #IMRD2026 #Imagineif
Celebrating the Power of Research through International Market Research Day (IMRD) 2026 🌍 #IMRD2026 is a global celebration of the research and insights community, coordinated by Esomar & TÜAD. Join associations, organisations, and individuals worldwide in showcasing the value of knowledge and innovation. Are you ready to be part of the movement? 🔍✨ Click here to submit your event: https://shorturl.at/KOY1k Marina Roman Herrera Jules van Vlokhoven António Almeida Maya Martha Setianingrum
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Consumer centricity is easy to claim. And many brands slap on the label like a fashionable badge of honor. It's harder to practice (in reality) ESPECIALLY when it's uncomfortable. It means listening when your research tells you something inconvenient. It means reflecting the reality your consumers are actually living and not a sanitized version of it. And right now, that reality includes a lot that brands would rather not touch. New artcle from EMARKETER (see article in comments) shows appetite for brand neutrality is shrinking fast. The brands earning loyalty aren't necessarily the ones taking the boldest stances. They're the ones being honest about where they stand and why. Hiding isn't a strategy. It's a gap your competitors will fill. 📌 What do you think? Is authentic consumer centricity possible without engaging the world your consumers are living in? 👇 Drop your thoughts below.
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Today we honor the life and legacy of Rev. Jesse Jackson. His reminder to never give up is still a blueprint for progress: keep going, keep building, keep lifting others. #Leadership #Hope #Perseverance #Impact
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When brands and organizations struggle with making and managing change effectively, the research department’s ability to drive real impact with data and insights can make or break ultimate success. We love how .Susan Petoyan talks about impact as a *system outcome* not a not a deck or a spreadsheet with simple ROI calculation. 🎯 📌What should organizations did to drive more systemic thinking when aiming for data-driven change management? #changemanagement #newproductdevelopment #rebrand
Ever tried talking to the market research industry about IMPACT? If feels like this. And you'll need that cig. Not because people don’t care. ❤️🔥 Because research has historically been optimized for execution: >>field it, >>analyze it, >>report it, >>repeat. But impact is a TOTALLY different game. And based on my years of focus on impact, here are three reasons why it’s such a hard shift for many (on both provider and client side) 1️⃣ Impact threatens the *neutral expert* identity ↪️ A lot of us (researchers) were trained to be Switzerland. Rigorous, objective, above the fray. 🔺Impact means influence. Activation. Taking a stand on what it means and what to do. 📌 Impact requires a point of view. Our training rewards neutrality. 2️⃣ “More research” can quietly function as risk management ↪️ In many organizations, research becomes a socially acceptable way to delay a decision, spread accountability, or protect careers. Yes, I said that. 🔺 Impact forces trade-offs and commitment. Which means someone can be wrong, in public. 📌 Execution feels safe. Impact creates accountability. 3️⃣ Impact is a system outcome, not a project output ↪️ Execution is easy to grade inside the project box: sample, method, timing, deck. 🔺Impact lives outside it: alignment, adoption, behavior change, results. It’s shared, lagging, and messy. 📌 A deck has an owner. Impact has witnesses. So, let's be real for a moment... If you’re honest: is your org buying research… or buying cover? _________________ 👋 Hi! I talk about insights → decisions → impact, plus the strategy, culture, and change behind it. My company also guarantees impact. Follow along, say hi. 🎯
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Fun Friday post 👋 One time we sent nice beautiful white onions (along with other material) to prospective research clients 🧐 Those who got the point, got the point. 📍Do you know what our “hidden message” was? Tell us your guesses in the comments!👇 #dataanalytics #storytelling #consumerinsights #marketresearch
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