Hootsuite

Still using a dashboard to manage social? That’s sooo 2025. The smarter way: Connect the AI tool you already use (Claude, Gemini, whatever) to handle your social tasks right in the chat. Head to the comments for details.

Imagine having someone monitor billions of online conversations for your businesss — and only interrupt you when something actually matters. That's what happens when Lumen and Wisdom work together. It means you spend less time searching, more time acting, and every decision is made with confidence.

Here's something most marketing teams discover the hard way: having access to data and being able to act on it are two completely different things. The data has always been there. What's been missing is the layer between the signal and the decision. Something that reads across your listening data, content performance, inbox, and competitive landscape — and then tells you what it all means, and what to do about it. You can't just bolt that layer onto an existing social media management tool. It has to be part of how the platform is built from the start. That's what we did with Hootsuite Social OS. Our connected products, Wisdom, Lumen, Perch, Nest, and Parliament, don't just share a login. They share an intelligence layer. So you can get insights that matter and move before the window of opportunity closes. And it's all as easy as chat. Social moves fast. Now you can too. See how social media management *should* be in the AI era 👇 ow.ly/SCE930sWX03

Meet Wisdom, your social-first AI teammate, and the AI brain behind Hootsuite Social OS. Unlike general-purpose AI, Wisdom already knows your brand, your audience, your content history, and what's moving in your market right now. So when you ask what to post next, why engagement has dropped, or what your competitors are doing, you get answers grounded in your reality, not a generic best practice. Ask it anything and get answers that help you connect with your audience, make smarter decisions, and move before the window of opportunity closes. Try Wisdom for free 👇 ow.ly/EJVh30sWWZu

Wisdom, Lumen, Perch, Nest, Parliament. Our new product names aren't just brand whimsy. Here's the story behind each one.

We knew there was a better way to manage social. And we knew we couldn’t deliver it by bolting AI onto Hootsuite. So we started over and built AI right in. 

There’s a future where you’ll be able to do everything you do in Hootsuite now — without ever looking at our software. Today, we’re announcing a major step toward that future. While others bolt AI features onto their existing tools and platforms, we’ve rebuilt Hootsuite from the ground up with AI as a foundation, not a feature. Starting today, you can: ✨ Manage everything social from an orchestration layer that makes it all easy as chat. 🔄 Flow real-time social listening insights directly into the AI tools you already use across your organization via MCP connectors. 🚀 Draft, schedule, publish, engage, and measure across all your channels via Hootsuite without spending your day in a dashboard, calendar, or compose box. Hootsuite Social OS is the AI-first operating system for everything social. And it’s here: https://ow.ly/Qop350Zg54x

Social outgrew your tools. We just built your next one. See it on June 24.

The future begins June 24.

Most CPG brands find out about a trend after it peaks. The ones winning right now? They saw it coming 3+ months earlier. Join our live webinar where CPG leaders will explore turning early signals into competitive advantage. Register now.