Mav

A lot of people think that texting, especially AI-based texting, is inherently riskier than phone calls. That is wrong. In many ways, texting with AI is actually SAFER than phone calls. The channel doesn't determine your risk, your process does. Here’s everything you need to know about text messaging compliance, from the acronyms, to the real benefits of following the rules (there’s more than just avoiding penalties): https://lnkd.in/et9M_DK3

We get it, you've been burned before. A tool promised the world and the results didn’t live up to that promise. Colin sees Mav as a more simple, real solution for agents: more live transfers booked, without spending your way into growth.

Did you hear? Texts aren’t calls according to the Seventh Circuit Court. Yesterday’s ruling is the first federal appellate decision to hold that text messages don’t qualify as “telephone calls” under TCPA. That means no private right of action for SMS on the DNC list. Before anyone declares open season on texting: the laws still apply to automated campaigns, state laws still apply, and consumers can still sue for nuisance and invasion of privacy. Regulators can still come after you. But it’s the first appellate court to look squarely at this question: are calls and texts the same. What I’ve been telling agents for years: your compliance posture shouldn’t hinge on last month’s ruling. The 90-day window, the opt-out handling, the record of consent. Work with vendors you trust (like Mav), build the process the right way, and let the process protect you. Full insights from Eric J. Troutman in the comments. Worth the read. #insurance #TCPA #Insuretech

The Mav team recently celebrated Zach Briggs’s birthday, our full stack engineer and resident fun button-down connoisseur, the only way it made sense: showing up in his signature look. We couldn’t resist getting him a custom Mav button-down for the occasion, and yes, it’s now the most coveted piece of merch in the building. 😉

"I got 99 leads and only sold two." I hear some version of that all the time. An agent buys 100 leads (give or take one of course) works them for a few days, and decides the vendor sold them garbage. Wrong source, wrong intent, wrong everything. Here's what I keep seeing, though. The agents who make leads work are counting something else: the 2 binds in that batch that paid for all of it. It comes back to knowing your numbers. A $6 lead at a 2% conversion is a $300 cost of acquisition. If that's inside your CPA, the math works the moment those 2 close. The other 98 were always just the cost of getting to them. What wears people down is the work behind those 98. A full cadence on 100 leads runs around 800 dials. By day three the follow-up slips, and a couple of the leads that would have bound never get the calls. So the vendor takes the blame for a cadence that fell apart by Thursday. Nobody holds a cadence like that on willpower. The agencies that make it work built a system that runs lead 1 and lead 100 exactly the same way. They're not dialing harder than you. Those 2 binds just never slip through. #InsuranceAgents #InsuranceAgency #LeadGeneration #InsuranceSales #SalesTips

Andrew’s biggest takeaway from MavCon was simple: stop wasting time on low-intent buyers. Get the right ones, the right way. 🙌

The agencies winning right now aren't guessing. They're tracking, optimizing, and letting the data tell them what's working and what to double down on. To Eric, it’s simple: stay innovative, trust the numbers. The agents who do will 10x their agencies faster than anyone else. 📊 #InsideMavCon

Growing your agency doesn’t have to mean hiring more or spending more on leads. There are a lot of opportunities for growth in between everything you’re already doing. Fixing leaks, building better systems, tracking the right metrics, strengthening retention. Check out our 10 ideas to grow your insurance agency faster this year that you may not have thought of: https://lnkd.in/g57rdYX8

Buying leads has always worked. Most agencies just never had a way to scale the follow-up. For years that meant standing up a call center, managing turnover, building teams. That's the part that's changing. The myths are still floating around agency owners: Expensive leads aren't better leads. Exclusive leads won't fix bad follow-up. Lead quality improves when your process does, not the other way around. One lead told Mav he was in the hospital waiting to be discharged. Nobody had trained the system on "hospital" or "discharge." Mav was still empathetic, paused the conversation, followed up when it was appropriate. That's what lead buying looks like when staffing stops being the bottleneck. Mav makes that possible.

Three things have always made purchased leads work: 🏃♂️Speed-to-lead ✅ Full follow-up cadence 📲 Consistent messaging Once you've established that this 20-year old playbook is accessible to anyone who can run it, the next conversation is always about what people think they know about leads. Three myths come up over and over. Myth 1: Price Indicates Quality. It doesn't. Price indicates competition for the lead. Myth 2: Exclusive Leads Fix Bad Process. This one's expensive to learn. Pay more, get a lead nobody else is calling, watch your close rate climb. But if your process is broken, exclusive doesn't fix it. Myth 3: Lead Quality Is Inconsistent. The leads are not inconsistent. The process is. Leads work well when they’re worked well. Learn how to make lead buying work for your insurance agency: https://lnkd.in/gZdwp-_E