HeyOrca

Holey moley, Iliyana Shoushounova knows A LOT about SEO and AEO! Iliyana joined Natalie Czerwinski on yesterday's HeyOrca webinar and laid out actionable strategies and ideas around SEO and AEO for social media managers. She explained things in a very matter-of-fact way that made these usually complex concepts seem easy. I was REALLY interested in this webinar, as I am an SEO and AEO nerd myself. I have Landmark Abstract's website optimized and ready. I also wanted to hear what Iliyana had to say about this subject and to learn new ideas. One things I LOVED about the webinar was Iliyana's list of actionable items that she gave us at the end of the webinar. It was a good reminder for myself to re-examine the websites I manage. How do you use SEO and AEO as a social media manager? Or in general?

You can't have AEO without SEO 👀 Something as simple as website formatting, including the use of headings, and having no orphaned pages (pages that don't link anywhere) can help optimise your content for AI visibility and search. Such an insightful HeyOrca webinar this week from Iliyana Shoushounova, HeyOrca's Content Marketing Manager, about optimising your content for SEO (Search Engine Optimisation) and AEO (Answer Engine Optimization). So many incredible insights within this webinar - let's just say we have many pages of notes from this one! 👏 Iliyana really put into perspective how making simple changes to your content can help AI better understand it, increasing the chance of your content appearing as a source in AI search results. For example: ➡️Adding a table of contents at the top of your article. ➡️Using question-based headings. ➡️Including short but concise FAQs. ➡️Refreshing older content regularly. ➡️Following a clear SEO heading hierarchy throughout your content. However, one of the key takeaways from this session was that, while it's important to optimise your content for AI, you still should be writing for people too. #HeyOrca #AEO #SEO #DigitalContentOfficer #DigitalContent

Is all this talk about SEO, AEO, LLMs, and AI Overviews stressing you out? 🥴 If so, it's okay! It's a lot happening all at once, and it can be difficult to know what to do, what to fix first, and where to put your energy. HeyOrca hosted a fun webinar on "SEO and AEO for Social Media Managers" (led by Iliyana Shoushounova), and I grabbed this screenshot. I LOVE this list of easy wins to focus on within your organization's blog and social. I figured I'd share it with my fellow marketing friends 💕 - Where are you at with SEO and AEO? - Anything you're struggling with? 🤔 - Any big content optimization goals this year?

Go listen to Stephanie Crombie drop SO many amazing tips 🤓

A power packed HeyOrca webinar this afternoon (that I am going to have to go back and re-watch) on SEO and AEO for social media managers that ended with THIS amazing take-away: (Reminders on the technical but also on community of this job) PS: Thank you for the overtime of fielding questions Iliyana Shoushounova!

New HeyOrca Academy course coming soon!

If you feel like you *should* be optimizing your social media content for SEO and AEO, but don’t really know where to start . . . today’s *free* HeyOrca webinar “SEO and AEO for social media managers” is for you! Join us for today, Thursday July 16 at 2:00pm EST, where HeyOrca Content Marketing Manager Iliyana Shoushounova will break down: - How SEO has changed over the past few years - What AEO is and why marketers are talking about it - How to optimize content for both SEO and AEO - Simple ways to start improving discoverability today Plus, one lucky attendee will win a $50 CAD gift card to a business of their choice! 🎉 Register here: https://lnkd.in/eWgQ_fZZ Ahead of today’s webinar, we’d love to know . . . 

Guess what's coming soon . . . Clue: T_ _ _ _ _ _ _ A _ _ _ _

I have a whale of a tale to tell you. But it's true! When I started out as a social media here at Landmark Abstract, I started out with very little. I had a few files, some login information, and a legal pad page of notes that I was given. Despite that, I still got my hands dirty immediately and got to work. One thing that was missing from my starting materials was a way to post and schedule content easily. I had a "free" Hootsuite account that I had inherited, but it was very limiting, and not long after that Hootsuite eliminated their free account all together. Essentially, I was scheduling posts per platform, using Meta Business Suite 😭 , and using LinkedIn's built-in scheduler. It was cumbersome and frustrating. One day while researching content ideas, I came across a blog post by HeyOrca. And saw they had a daily newsletter. I figured it couldn't hurt to sign up. So I did. Well, you probably know the rest. I'm a proud customer! HeyOrca offered a solution that saved me a lot of time and headaches by streamlining my content scheduling and reporting. I can glance at their reports and get an excellent idea of what's going. Guys, if you struggling with your social media scheduler, HeyOrca does offer a free solo plan that is pretty generous! It's what I used to schedule this very post. Take a look and give them a try. #JoinThePod