Guideline’s cover photo
Guideline

Guideline

Financial Services

Burlingame, California 16,527 followers

Guideline is now part of @Gusto, serving 34,000+ businesses and their employees.

About us

Guideline is now part of Gusto. We’ve joined forces to create a seamless and unified payroll and 401(k) experience. We believe everyone should have a simple, affordable way to save for retirement. Our 401(k) plans are low cost and highly automated. This makes it easy for companies to offer a valuable benefit—and easy for people to invest in their financial future. For informational purposes only. Should not be considered investment or tax advice.

Website
https://www.guideline.com
Industry
Financial Services
Company size
201-500 employees
Headquarters
Burlingame, California
Type
Privately Held
Founded
2015
Specialties
401(k), Personal Finance, Company Benefits, Startups, Finance, Investment, and Retirement

Locations

Employees at Guideline

Updates

  • Guideline is officially part of Gusto! Since 2016, we've partnered with Gusto, united by a belief that small businesses deserve world-class benefits. Together, we've helped nearly 34,000+ businesses offer a 401(k) and save nearly $10B towards retirement.* Now, we're taking that partnership to the next level with the launch of Gusto 401(k) powered by Guideline to create a truly unified platform where your payroll and 401(k) can work together seamlessly. We’re excited to build the future of benefits together. Read the full story: https://lnkd.in/g74KztrU * As of October 2025

    • No alternative text description for this image
  • View organization page for Guideline

    16,527 followers

    🎉 Happy National 401(k) Day! Today we celebrate 65,000+ customers and over 1 million savers who have relied on Guideline to manage over $20 billion in retirement savings.* *All statistics as of July, 2025. 1 Million Savers: Total number of Savers, both active and non-active, that have participated in Guideline products from 2016-2025

    • No alternative text description for this image
  • View organization page for Guideline

    16,527 followers

    Behind every milestone is a story. In this conversation, Guideline Co-founder & CEO Kevin B. and Gusto Co-founder & CEO Josh Reeves talk about the journey that brought us here: the challenges small businesses have faced with payroll and retirement, why our missions have always been aligned, and how coming together will help us serve even more businesses in the years ahead. At its core, this partnership is about leveling the playing field for small businesses and helping to create a clearer path to financial security for their employees. Hear directly from Kevin and Josh in the full conversation: https://lnkd.in/eQrBHDRk For informational purposes only. This should not be considered financial, tax, or legal advice.

    Better Together: Guideline + Gusto

    https://www.youtube.com/

  • View organization page for Guideline

    16,527 followers

    Big news: Guideline has entered an agreement to be acquired by Gusto. For 10 years, our mission has been to help everyone arrive at a secure retirement, making saving simple, affordable, and accessible for more than 1M savers and nearly 65,000 businesses. Now, with Gusto, we’re ready to take that mission even further. Learn more from Guideline CEO Kevin B.: https://lnkd.in/eqVjhdMY

    • No alternative text description for this image
  • View organization page for Guideline

    16,527 followers

    🧭 Navigating 401(k) compliance can be a real headache, but it doesn't have to be. A Safe Harbor 401(k) offers a smart solution, eliminating most nondiscrimination testing and freeing up your time to focus on growth. Check out our comprehensive 2025 guide, which breaks down everything you need to know — from contribution requirements to important deadlines. Read it here: https://lnkd.in/e5VRnizg For informational purposes only. Not financial, tax, or legal advice.

    • No alternative text description for this image
  • View organization page for Guideline

    16,527 followers

    Thinking about offering a 401(k) but worried about the administrative hassle? Good news! A Safe Harbor 401(k) can make admin way easier by automatically satisfying most nondiscrimination testing. That could mean: ✅ Easier compliance testing ✅ Less admin work ✅ Satisfies state retirement mandates Learn how your business can benefit while you help your team save for retirement. https://lnkd.in/eirb2Mj9 For informational purposes only. Not financial, tax, or legal advice.

    • No alternative text description for this image

Affiliated pages

Similar pages

Browse jobs