Real-world behavior has always been at the center of everything we do. Our Dynamic Intent Predictive Audiences are the next big step. From ADWEEK House at Cannes Lions, hear our CEO Rosie O'Meara explain how.
GroundTruth
Advertising Services
New York, NY 105,716 followers
GroundTruth is an advertising platform that drives in-store visits and other real business results.
About us
GroundTruth is an advertising platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com GroundTruth is part of ZeroToOne.AI
- Website
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https://www.groundtruth.com
External link for GroundTruth
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Mobile Location Advertising, Location-Based Marketing, Performance-Based Advertising, Location Intelligence, Location-Based Advertising, Location Technology, Performance-Based Marketing, and Mobile Advertising
Products
![Click here to view GroundTruth]()
GroundTruth
Location-Based Marketing Software
Drive in-store visits and sales with 100% cookie-free, precisely targeted ads.
Locations
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Primary
Get directions
One World Trade Center
60th Floor
New York, NY 10007, US
Employees at GroundTruth
Updates
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Big changes are coming to GroundTruth Ads Manager. Ready to see what we've been cooking up? Join Ads Manager expert Shai Kohavi TODAY at 1:00 PM EST for an exclusive sneak peek into the latest in Ads Manager. Save your seat: https://lnkd.in/ee2nUB42
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Today's consumers shop everywhere. Online, in-store, across multiple channels. Time for audiences that can keep up by predicting future action. In this ADWEEK House session recap from Cannes Lions, Rosie O'Meara breaks down how our Dynamic Intent Predictive Audiences, powered by ZeroToOne.AI, reach today's consumers before the sale. https://lnkd.in/edXvPBYW
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GroundTruth Ads Manager just got a whole lot faster, smarter, and more outcome-driven. On July 9th at 1:00 PM EST, join Shai Kohavi's tour of what's new in Ads Manager, including budget deliverability insights, a third-party audience catalog, and one-click multi-channel cloning, plus a bonus sneak peek at what's ahead! Save your spot: https://lnkd.in/ee2nUB42
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Today and tomorrow's customers aren't won by just looking back at their old behaviors. They're won by predicting what they'll do next. At the ADWEEK House at Cannes Lions, GroundTruth's Rosie O'Meara, Horizon Media's Katie Comerford, and ADWEEK's Will Lee broke down what this means and what advertisers can do about it today. (Stay tuned for a peek into their conversation!)
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Just a few shots from the absolute whirlwind that is Cannes Lions International Festival of Creativity. Looking for a last-minute meeting? Drop us a line.
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We're off to a strong start at Cannes Lions, with much more to come. 👀👀👀
Day 1 in France is off to a great start! We had an amazing panel today and are excited for what’s in store the rest of the week. 💫 Thank you to everyone who came out today, and a special thank you to our incredible panelists: Clíona Hayes, Indeed William Double, WPP Paul Frampton-Calero ⚡️, Goodway Group Danielle Kramer, MBA, PMP from GroundTruth Dawn Lee Williamson, Comcast Advertising Alexa Ritacco Raff, goop And thank you to Don S. of Claritas for moderating the conversation.
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👋Hey Cannes Lions International Festival of Creativity. Looking for ROI? Oui’ve got you. Build performance campaigns with predictive AI-powered audiences, omnichannel media, and pinpoint-precise location targeting, all in one platform. 👉 https://lnkd.in/gTbfVp6p
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