Greenlight Analytics

Christopher Nolan's #TheOdyssey opens this weekend and some of the strongest audience support is coming from unexpected places. Women 45–54 are posting higher #IMAX intent than they did for #Superman. Casual moviegoers under 35 are planning to go opening weekend at rates that outpace both #ProjectHailMary and Superman. And the film's intent-to-awareness conversion has been near-perfect since it first started tracking six months out. The data makes a strong case that Nolan isn't just repeating #Oppenheimer. He's expanding it. Lauren Kornick's full breakdown: https://lnkd.in/emGrUtA2

The #WorldCup is the biggest sporting event on Earth. The #SuperBowl is the biggest television event in America. So which one offers movie studios the better marketing opportunity? The answer isn't as obvious as global reach versus domestic scale. The Super Bowl delivers an unmatched concentration of U.S. moviegoers, but the World Cup offers something increasingly valuable: sustained attention over multiple weeks, passionate fan engagement, and the chance to reach audiences that over-index as both theatrical moviegoers and streaming consumers. As media consumption fragments, the question isn't simply "How many people are watching?" It's "Who is watching, and are they likely to buy a ticket?" While eyeing future #boxoffice totals, we examine how the World Cup and Super Bowl stack up as film marketing platforms, and why studios may need to rethink where they spend their biggest advertising dollars. ⚽ Read the full analysis: https://lnkd.in/eUKC3-5d

The 100,000 fans who watched the #WorldCup at the L.A. Coliseum are not in anyone’s CRM. They are not in a ticket-buyer file. They are not sitting neatly in a subscriber database. But they are paying full attention. That is the opportunity. Greenlight Analytics finds that U.S. adult sports fans are also more likely than the average consumer to be movie ticket buyers and streaming viewers. In other words, the sports fan, theatrical moviegoer and TV junkie are often not separate audiences. They are the same person, moving between cultural moments. The challenge is not finding new people. It is identifying the persuadable fans already orbiting your category, then reaching them with the right message at the right time. The World Cup should not be viewed as just a mass awareness cannonball. It is a targeting opportunity hiding in plain sight. Read more in our latest Data Pulse: ⚽ https://lnkd.in/eP4JXbba

Can an original historical epic break through during one of the year's biggest moviegoing weekends? Lauren Kornick's latest Weekend Preview analyzes #YoungWashington's audience profile, comparing its tracking metrics not only to #AngelStudios releases, but beyond. The result? A surprisingly generous opening weekend #boxoffice estimate that doubles as an audience expansion case study for all specialty distributors. 🇺🇸 Dive into the full analysis: https://lnkd.in/eSMEJDFH

Can #Supergirl sustain the #DCU's theatrical momentum? Lauren Kornick's latest analysis finds the film tracking toward a solid, though more modest, opening than #Superman. The bigger story isn't just the forecast. It's what the audience composition says about the evolving state of superhero movies, and what that means for both #Disney's #Marvel and #WarnerBros.'s #DC long term. 🦸♀️ Read more about the next #boxoffice chapter for comics: https://lnkd.in/eNfQE6nt

To infinity, beyond...and maybe #boxoffice history? #ToyStory5 enters opening weekend with blockbuster-level awareness, strong audience momentum and one especially interesting advantage: Men Over 35. Lauren Kornick's latest Weekend Preview breaks down why Buzz and Woody aren’t just headed for a huge launch, but could have potentially threatened Incredibles 2-level animated opening weekend territory had the best-case-scenario come to pass. 💸 Read the full analysis here: https://lnkd.in/eyXiyrJy

Can original sci-fi still break through theatrically? That’s the big question facing Steven Spielberg’s #DisclosureDay. Lauren Kornick's latest weekend #boxoffice preview finds that the film is not tracking like a full four-quadrant summer behemoth. But it does have something studios still chase: a motivated, clearly defined audience. Men 35+ are driving the strongest signal, with: 51% Awareness 59% Interest 50% Theatrical Intent That gives Disclosure Day a real base to build from. The question is whether it can expand beyond that core and turn focused enthusiasm into broader summer momentum. Read the full preview: https://lnkd.in/eRBDZfJs

Comedy sequels aren't supposed to track like this. Lauren Kornick's latest #BoxOffice Preview explores why #ScaryMovie is emerging as one of the hottest titles on the calendar, posting tracking metrics that rival horror releases despite the franchise's 13-year theatrical absence. We break down: • How Scary Movie compares to recent horror breakouts like #Obsession and #Backrooms • Why younger audiences are driving the film's momentum • Whether the franchise's surprisingly broad appeal can translate into a breakout opening weekend Read more: 🍿 https://lnkd.in/em8A5UpU

What if you had confidence in data and insights that could help you create better outcomes? What could you create with that power? That's EXACTLY what the team at Greenlight Analytics is doing right now for box office outcomes and theatrical audiences. "Backrooms is looking like a high-wire trapeze act that will either amaze and astound or end in a calamitous fall. Based on Greenlight’s tracking, we’re leaning toward the former...." May 7... doesn't seem that long ago, but on May 7 Lauren Kornick was already weeks into telling us Backrooms would amaze the industry to start the summer. (https://lnkd.in/eMddkBVH) This isn't magic and it's not "predicting the future". Audiences emit information, that information forms patterns, and Lauren Kornick, Brandon Katz and the team are the best in the business in reading those patterns to see possible outcomes. The opening weekend successes for these films are not up to chance - and outcomes CAN be changed if you listen to the audiences and motivate them to turn out. This isn't difficult... find audience -> measure audience -> activate audience. Super proud of what this team is accomplishing... #boxoffice #hollywood