Goumbook’s cover photo
Goumbook

Goumbook

Civic and Social Organizations

Changing Mindsets

About us

Goumbook is the leading social enterprise driving sustainability and climate action across the UAE and MENA region since 2009. Through strategic advisory and programme development, Goumbook enables cross‑sector collaboration on key sustainability priorities, including biodiversity, circularity, water, food systems, climate action, and social equity, catalysing innovation within the region and amplifying it globally. We conceptualise, design and deliver regional initiatives that mobilise the public and private sectors, international organizations, youth, civil society, to collectively address the MENA’s most pressing environmental and social challenges. Goumbook campaigns include; Give a Ghaf, the first tree planting programme in the Middle East; Mangroves Matter, encouraging conservation & restoration of crucial ecosystems in partnership with the UAE Ministry of Climate Change and Environment; Drop It, to help reduce single use plastics; Eat It or Save it, to drive awareness about food waste in partnership with UAE Food Bank and Take a Breath, endorsed by MOCCAE, highlighting the need to monitor & improve indoor air quality. In 2020, Goumbook was proud to conceptualise, and project manage Dubai Can, a campaign by H.H.Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai. In 2023, Goumbook launched the MENA Regenerative Agriculture Venture Programme, looking at solutions related to food systems, climate change mitigation & adaptation, carbon sequestration, soil health, water scarcity, desertification, biodiversity loss & food security. In 2023, Goumbook launched the MENA Oceans Summit under the patronage of MOCCAE, and later in December, at COP28, the MENA Oceans Network. MENA Oceans is today a regional initiative in partnership with the UN-UAE, the UN High Level Climate Champions, working to forge cross sectoral, multilateral efforts and accelerate the pace of ocean action in the region.

Website
https://www.goumbook.com
Industry
Civic and Social Organizations
Company size
11-50 employees
Headquarters
Dubai
Type
Privately Held
Founded
2009
Specialties
Environmental Awareness, CSR Initiatives, Plastic Pollution, SDGs, Green Living, Climate Action, Circular Economy, Sustainable Development, Sustainability, reforestation, carbon offsetting, team building, recycling, Corporate activities, Climate Fresk, Tree Planting, CSR, Education, and Youth

Locations

Employees at Goumbook

Updates

  • View organization page for Drop It

    367 followers

    Did you know that one litre of bottled water may contain up to 240,000 plastic particles? A study from The Ohio State University found that hundreds of thousands micro- and nanoplastics can be released from plastic packaging during manufacturing, transport, storage, and everyday use. Emerging research is exploring how these particles interact with the human body, including potential links to inflammation, oxidative stress, and changes to the gut microbiome. In the UAE, drinking water stored in plastic has become part of our daily lives, from single-use bottles to large water gallons in our homes, offices, and public spaces. With high temperatures and a widespread reliance on bottled water, it is worth asking how we can reduce our dependence on water stored and transported in plastic. As Plastic Free July approaches, perhaps the question is no longer: How do we recycle more plastic bottles? But rather: How do we reduce our reliance on them in the first place? More organisations are beginning to embrace filtration systems, refill stations, and reusable bottles - reducing plastic consumption, minimizing transportation and storage impacts, and helping move us toward a future with less plastic in our environment and our drinking water. What to learn more? Get in touch! #PlasticFreeJuly #Sustainability #CircularEconomy #UAE #PlasticPollution #Refill #ESG #WasteReduction #HealthyCities #Goumbook #ChangingMindsets #DropIt Source: What's in your water? A comparative analysis of micro- and nanoplastics in treated drinking water and bottled water - ScienceDirect

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  • Goumbook reposted this

    At ENGIE, supporting the energy transition also means investing in the people who will shape it. Together with Goumbook, #ENGIE has launched a new educational programme designed to engage high school and university students across the UAE — connecting climate education with real-world experience. The initiative brings together collaborative workshops, technical masterclasses and direct engagement with industry professionals, giving students the opportunity to explore key topics such as renewable energy, water security and sustainability. Through this partnership, ENGIE and Goumbook are helping bridge the gap between education and industry — equipping the next generation with the knowledge, skills and exposure needed to contribute to the UAE’s low-carbon future. Because building a sustainable energy system also means building a future-ready workforce. Latifa Alzaabi Daxita Rajcoomar #WithENGIE #EnergyTransition #Sustainability #Education #UAE #FutureReady

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  • The leaders of tomorrow are sitting in today's classrooms. Goumbook in partnership with ENGIE Middle East have launched a new educational programme, designed to empower students with the knowledge, skills, and industry exposure needed to contribute to the country's energy transition and sustainability ambitions, answering these questions through an immersive learning journey. #WithENGIE #Goumbook #ChangingMindsets https://lnkd.in/dvE-G6zR

    View organization page for Youth Action

    310 followers

    The future of energy won't be built by technology alone. It will be built by the young minds willing to ask difficult questions. What if clean water could be produced with less energy? What sort of energy fuel the cities of tomorrow? What if climate change became the challenge that inspired a generation of innovators? Goumbook in partnership with ENGIE Middle East have launched a new educational programme, designed to empower high school and university students across the UAE with the knowledge, skills, and industry exposure needed to contribute to the country's energy transition and sustainability ambitions, answering these questions through an immersive learning journey. From understanding climate science to meeting industry experts and visiting one of the world's largest solar parks, this term students will experience first hand sustainability in action. The leaders of tomorrow are sitting in today's classrooms. We were proud to engage with students and showcase the opportunities that await them at ENGIE Middle East. By connecting with young talent early, we are living our DEI commitment to Generations—bridging experience and potential, learning from one another, and empowering the next wave of innovators. Together, we're inspiring the next generation while strengthening our commitment to hiring, developing, and growing future leaders from within. #WithENGIE #Goumbook #ChangingMindsets #YouthAction #ClimateEducation #UAEYouth #WomenInSTEM #RenewableEnergy

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  • On the International Day of Combating Sand and Dust Storms, we're reminded that building resilience starts from the ground up. Every year, an estimated 2 billion tonnes of dust are lifted into the atmosphere, affecting 151 countries. While sand and dust storms are often viewed as natural phenomena, at least 25% are driven by human activities, including unsustainable land-use practices. The good news? This means we also have the power to reduce their impact through better land management and ecosystem restoration. At Goumbook, we're contributing to this effort through a range of interconnected initiatives that restore nature and strengthen resilient landscapes: 🌳 Restoring desert ecosystems by planting the UAE's native Ghaf tree, helping stabilise soils, reduce erosion, and enhance the resilience of arid environments. 🌿 Reviving coastal ecosystems by supporting mangrove restoration, which protects shorelines, enhances biodiversity, and strengthens resilience to climate impacts. 🌱 Supporting innovators in regenerative agriculture who are restoring soil health, improving food systems, and reducing land degradation across the region. The science is clear: healthy soils, native vegetation, and thriving ecosystems are our first line of defence against land degradation, sand and dust storms, and climate change. Investing in nature doesn't just combat desertification—it also strengthens climate resilience, supports food security, protects biodiversity, and improves the well-being of communities. This International Day serves as a reminder that the most effective solutions don't begin after a sandstorm—they begin long before it, by restoring and protecting the landscapes we all depend on. Read our latest blog to explore the science behind sand and dust storms and discover how nature-based solutions are helping build a more resilient future. https://lnkd.in/dBmmaYS5 Give a Ghaf Mangroves Matter MENA Regenerative Agriculture Initiative #Goumbook #GiveaGhaf #MangroveMatter #RegenerativeAgriculture #InternationalDayOfCombatingSandAndDustStorms #LandRestoration #ClimateResilience #NatureBasedSolutions #ClimateAction #Desertification #Biodiversity #Goumbook #ChangingMindsets

  • 10 years of Drop It - Thank you to our partners, supporters, volunteers, businesses and every individual who chose to carry a reusable bottle, challenge the status quo, and inspire others to do the same. This story belongs to all of you 💚 https://lnkd.in/d7hi9fsf

    View organization page for Drop It

    367 followers

    Ten years ago, our Founder Tatiana Antonelli Abella, had a simple idea: What if we could encourage people to rethink something as ordinary as a plastic water bottle? From that idea, Drop It – Rethink Plastic was born. Over the past decade, the campaign has inspired individuals, businesses, schools, and communities to rethink their relationship with single-use plastics and embrace more sustainable choices. It has been a journey of learning, collaborating, advocating, and witnessing the incredible power of collective action. Together, we've seen how small, everyday choices can spark meaningful and lasting change. We are deeply grateful to everyone who has been part of this journey—our partners, supporters, volunteers, schools, businesses, and every individual who chose to carry a reusable bottle, challenge the status quo, and inspire others to do the same. This story belongs to all of you. As we celebrate 10 years of Drop It, we don't just look back with pride—we look ahead with hope. There is still much to do, but if the past decade has taught us anything, it's that real change begins with people who are willing to take that first small step. Here's to the next chapter. 💙 Goumbook LIQUID OF LIFE Plastic Pollution Coalition #DropIt #RethinkPlastic #10YearsOfImpact #Goumbook #ChangingMindsets #Sustainability #PlasticFreeJuly #CircularEconomy #UAE https://lnkd.in/dxCGcs-r

  • View organization page for Save The Butts

    308 followers

    We’re proud to welcome Deyaar Development to the Save The Butts campaign as a permanent collection point partner. Cigarette waste remains one of the most commonly littered pollutants, impacting both our environment and marine ecosystems. By joining this initiative, Deyaar Development is taking meaningful action to reduce waste and support the transformation of discarded cigarette butts into valuable recycled materials. A big thank you to the Deyaar Development team for supporting this mission and strengthening their commitment to sustainability. Together, we’re turning waste into value and creating a cleaner, healthier environment for all. Want to join the movement? Let’s work together to expand cigarette waste collection across even more locations. Learn more, get in touch at ask@goumbook.com Goumbook #SaveTheButts #WasteToValue #Sustainability #CigaretteWaste #Goumbook #ChangingMindsets #Deyaar

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  • Goumbook reposted this

    View profile for Tatiana Antonelli Abella
    Tatiana Antonelli Abella Tatiana Antonelli Abella is an Influencer

    Last week, Goumbook was awarded the Platinum Impact Seal by MAJRA, the highest federal recognition for exceptional sustainability performance and community impact in the UAE, in the presence of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President of the United Arab Emirates, Deputy Prime Minister, and Chairman of the Presidential Court, alongside H.E. Abdulla Bin Touq Al Marri, Minister of Economy and Tourism, H.E. Dr. Sultan Al Jaber, Minister of Industry and Advanced Technology, H.E. Sarah Shaw, CEO of Majra, and representatives from the Ministry of Economy & Tourism and the وزارة التغير المناخي والبيئة Ministry of Climate Change and Environment. For Goumbook, this milestone is deeply meaningful. As a female‑led social enterprise founded almost 17 years ago, we rooted our work in values of purpose, integrity, collaboration, and long‑term thinking. To be recognised at the highest national level for our impact is both an honour and a reminder of why we began this journey: to contribute to the UAE’s sustainability vision through strategic design, community empowerment, and measurable action. While I had the privilege of accepting the award, this achievement belongs to our entire team and community: our partners, supporters, and collaborators who embed sustainability into every decision, every project, and every initiative. Their dedication is what allows Goumbook to create long‑term value for the people and ecosystems we serve. The UAE leadership continues to champion a vision of inclusive, resilient, and sustainable growth that inspires organisations across the nation. We are proud to contribute to this collective effort, and grateful for the trust placed in us. In many ways, it feels like our work is only just beginning. Thank you to MAJRA for this recognition, and congratulations to all fellow Platinum Seal recipients, including Majid Al Futtaim, SLB, ADNOC Group, TAQA Group, Emirates, DP World, RAK Ceramics, ATÖLYE, SPARKLO, and others. Together, we are helping shape a more sustainable future for the UAE and creating positive impact for generations to come. #Goumbook #impact

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  • View organization page for Drop It

    367 followers

    What if improving your health started with using less plastic? From what we cook with, to what we wear, consume, and buy, our everyday choices shape our relationship with plastic. Scientists are increasingly finding microplastics in the human body, including in blood, lungs, and the placenta. While researchers are still studying the long-term health implications, these findings highlight just how widespread plastic exposure has become. Research has also shown that microplastics and nanoplastics can enter tissues and cells, raising important questions about their potential impacts on human health. This Plastic Free July, consider simple swaps: 💧 Carry a reusable bottle 🥡 Choose glass or stainless steel containers 🛍️ Bring your own bag ♻️ Reduce unnecessary single-use plastics Small changes can help reduce our reliance on plastic and support both human and planetary health. #PlasticFreeJuly #DropIt #ChooseToReuse #LessPlasticBetterHealth #Goumbook #ChangingMindsets Source: Environment International (2021) and Toxicological Sciences (2024).  

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  • New #CSR activity - Grate for Good. Get in touch to learn more! https://lnkd.in/dF8h6ejz

    View organization page for Fair Care

    351 followers

    Every act of kindness begins with willing hands. 💙 Grate for Good is a unique CSR experience where participants hand-grate and pack natural laundry detergent soap, creating essential supplies for vulnerable communities and families in need. What starts as a simple, hands-on activity becomes something far greater with lives supported through collective action. Lasting social change isn't always built through grand gestures — it grows from people coming together with purpose, compassion, and the determination to make a difference. To book, get in touch on ask@goumbook.com #GrateForGood #CSR #PurposeDriven #CommunityImpact #GivingBack #TeamBuilding #SocialGood #Goumbook #ChangingMindsets

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  • View organization page for Give a Ghaf

    624 followers

    A tree planting project doesn't end on planting day - it begins there. What began in 2016 with the planting of 200 native trees at the Sharjah Girl Guides has grown into a vibrant natural space that supports biodiversity, provides shade, strengthens the landscape, and continues to thrive today. These before-and-after images are a reminder that successful afforestation is about more than planting trees. It requires patience, commitment, and ongoing care. The remarkable transformation of this site is a testament to the dedication of the landowners, whose continued maintenance and care has enabled these trees to flourish and reach maturity. What was once a bare, exposed landscape, today, that same site has been transformed into a thriving green space that provides shade, supports biodiversity, improves soil health, and creates a healthier environment for both people and wildlife. This is the power of afforestation, turning underutilised land into living landscapes that deliver long-term environmental benefits. Every mature tree represents years of care and a long-term investment in nature. Thank you to our partners Accor for funding this impactful project! To learn more about Give a Ghaf, visit: https://lnkd.in/dR9Xcg3T #GiveAGhaf #Goumbook #TreesMatter #Biodiversity #EnvironmentalStewardship #Sustainability #Goumbook #ChangingMindsets

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