Fresh Concepts

We support more than just produce.🥛🥚🧤🍗 Streamline purchasing across Grab & Go items, dairy, eggs, gloves, protein solutions, film wrap and more through our Fresh Truck program— backed by the national coverage and quality assurance Fresh Concepts is known for. Ready for more? Reach out today!

Market Report 7.16.2026 Asparagus 🌱 – Extreme The asparagus market remains active, with demand exceeding available supply. Artichokes 🌿 – Extreme Quality is good, but supplies are light, which is driving the market. Beans, Green 🫛 – Escalated Lighter supply out of the East. Out West, supplies are limited, and quality remains inconsistent. Blackberries 🫐 – Escalated Blackberry supplies remain limited as Mexico has no available production. Cantaloupe 🍈 – Escalated Suppliers are reporting good sizing, strong external appearance, and an excellent flavor profile. Celery, Organic 🌿 – Extreme Disease pressure is still a factor in organic celery. Organic celery remains at the extreme level. Cilantro 🌿 – Escalated Overall availability remains favorable across the category, with only a few weather-related challenges affecting select items. Fennel, Anise 🌿 – Extreme Lower field yields have caused a shortage in supply. Pricing will remain escalated until supplies improve. Honeydew 🍈 – Escalated Honeydew production is gradually increasing, but not fast enough yet to fully recover from the previous shortage. Limes 🍋🟩 – Escalated Supply continues to improve despite heavy rains in Mexico; however, sizing issues continue on fruit out of Mexico. Peppers, Green Bell 🫑 – Escalated Supply is steady out of South Georgia and South Carolina in the East and Arvin in the West. Sugar Snap and Snow Peas 🌿 – Escalated Overall market conditions are improving as additional Guatemalan volume enters the market. Tomatoes, Snacking 🍅 – Escalated Grape Tomatoes and Cherries are very short this week due to lighter harvesting and higher demand. Sign up and read the entire report: https://hubs.la/Q04pPwBX0

Say hello to one of Summer 2026’s standout flavor trends: Kerala-inspired cuisine. This southern Indian culinary style is known for bold spices, coconut, rice, seafood, and fresh curry leaves—and it’s gaining momentum on menus: 39% of U.S. consumers are interested in trying Keralan cuisine. 🥥🦐🌿🌶️ Want more insights like these? Learn more about becoming a Fresh Concepts client to gain access to ongoing market intelligence, expert support, produce insights, and the tools you need to make smarter purchasing decisions while staying ahead of changing market conditions. Reach out today!

Extreme trigger on Cantaloupe & Honeydew 🚨🍈 See below for more details.

Market Report 7.2.2026 Asparagus 🌱 – Extreme Combined supplies are estimated to be 30 to 35% below normal, with XL and Jumbo sizes remaining extremely limited over the coming weeks. Artichokes 🌿 – Extreme Quality is good, but supplies are light, which is driving the market. Beans, Green 🫛 – Escalated Lighter supply out of South Georgia and Kentucky in the East. Out West, Brentwood and Baja supplies are limited. Broccoli, Crowns Asian Cut 🥦 – Escalated Quality and supplies are good. A few reports of browning and pin rot continue. Cauliflower 🥦 – Escalated Quality is good, but supplies are tightening up. Growers are starting to hold to averages. Celery, Organic 🌿 – Extreme Disease pressure is still a factor, especially on organic celery. Cantaloupe 🍈 – Extreme California’s initial harvest produced good sizing and quality, but supply remains limited. Production is getting ready to move from Southern California to Los Banos. Fennel, Anise 🌿 – Extreme Lower field yields have caused a shortage in supply. Honeydew 🍈 – Extreme Mexican production is still down, and the market is limited with high pricing. Lettuce, Iceberg 🥬 – Escalated Lettuce quality is good, but supplies remain limited. Limes 🍋🟩 – Escalated Supply continues to improve despite heavy rains in Mexico. Peppers, Green Bell 🫑 – Escalated Light supply out of South Georgia and South Carolina in the East and Arvin in the West. Romaine 🥬 – Escalated Supplies remain limited but have improved. Romaine Hearts 🥬 – Extreme Romaine hearts are still at the extreme level but are trending down. Sugar Snap and Snow Peas 🌿 – Escalated Market conditions remain steady across both Guatemala and Peru, with availability continuing to be somewhat limited. White Asparagus 🌱 – Escalated Combined supplies are estimated to be 30 to 35% below normal, with XL and Jumbo sizes remaining extremely limited over the coming weeks. Tomatoes, Snacking 🍅 – Escalated Very short this week due to lighter harvesting and higher demand, Sign up and read the entire report: https://hubs.la/Q04nrfYJ0

Which one surprised you the most? 🍌🍓🥒🍅 Happy International Fruit Day!

🍎 or 🍏? We're settling some produce debates today. Swipe through, make your picks, and tell us which side you're on in the comments!

Market Report 6.25.2026 Asparagus 🌱 – Escalated Anticipate strong markets and high pricing over the next few weeks as supplies continue to tighten. Artichokes 🌿 – Extreme Quality is good, but supplies are light, driving elevated market conditions. Cantaloupe 🍈 – Extreme There were some areas in Yuma that were affected less by whiteflies and virus, so the market will be extremely limited. Fennel 🌿 – Extreme Lower field yields have created a shortage in supply. Green Leaf/Red Leaf Lettuce 🥬 – Escalated Quality is good and supplies have improved. Honeydew 🍈 – Extreme California will see more volume in approximately two weeks. Lettuce 🥬 – Extreme Quality is good, but supplies are extremely limited. Limes 🍋🟩 – Escalated Supply continues to improve despite heavy rains in Mexico. Green Bell Peppers 🫑 – Escalated Light supply out of South Georgia in the East, with Coachella and Central Valley (Arvin) starting production. Romaine & Romaine Hearts 🥬 – Extreme Reports continue of bruising, fringe burn, light weights, and mildew on outer leaves. White Asparagus 🌱 – Escalated As domestic growing regions finish for the season, overall market activity is expected to increase. Snacking Tomatoes 🍅 – Escalated Very short this week due to lighter harvesting and higher demand. Sign up and read the entire report: https://hubs.la/Q04mGwd50

Fresh Division President David Liesenfelt gets it. Technology will continue to evolve. Relationships will continue to lead. 🍊🤝