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𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗮𝗱𝗱𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗱𝗼? Spotify added video. Storylane added video. Many creator platforms added video this year. The announcements all rhyme. But the P&L impact? We rarely get to see it. That's what makes 𝗔𝘂𝗱𝗶𝗼𝗕𝗼𝗼𝗺, the numbers, and the trajectory interesting. In 2024 they announced a company-wide video strategy. Not a feature. An initiative. The "we are re-platforming to a shift already underway" kind. Consumers had already moved 75% of some shows' consumption to YouTube. AudioBoom decided to catch the money. Then they showed their work, feature by feature, in the order a product roadmap actually evolves: 🆕 𝗙𝗶𝗿𝘀𝘁, 𝘃𝗶𝗱𝗲𝗼 𝗵𝗮𝗱 𝘁𝗼 𝘄𝗼𝗿𝗸: Ingest, hosting, playback. Video as a first-class asset alongside audio, not a side stream. Not glamorous, but → By June 2025, video was 𝟐𝟎% of platform consumption. 📈 M𝗮𝗱𝗲 𝘀𝗵𝗶𝗽𝗽𝗶𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗲𝗮𝘀𝘆 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀: Publishing tooling, YouTube distribution, video-ready workflows so producing the video version stopped being extra work → 60%+ of AudioBoom creators shipping video versions of their shows → 𝟐𝟐𝐌+ monthly video views by June 2025. 💸𝗧𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗺𝗮𝗱𝗲 𝘁𝗵𝗲 𝘃𝗶𝗱𝗲𝗼 𝗽𝗮𝘆: Baked-in live-read ads that monetize the show. By H1 2025, video revenue had doubled YoY and hit >𝟏𝟑% of total business. 🔥𝗧𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗺𝗮𝗱𝗲 𝗶𝘁 𝘀𝗰𝗮𝗹𝗲: Showcase, a programmatic marketplace built specifically for video ad inventory, grew +𝟔𝟑% YoY. Spotify and Apple partnerships wired in for H2 2026. → By H1 2026, company-wide revenue up 𝟑𝟎%, adjusted EBITDA up 𝟖𝟎%. Each feature earned its own line on the P&L. If you're a creator platform still deciding whether to add video, the honest question isn't "will my users watch it." Your data probably already answers that. The honest question is 𝐰𝐡𝐢𝐜𝐡 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐲𝐨𝐮 𝐛𝐮𝐢𝐥𝐝, and in what order, so the business result actually shows up. 𝘛𝘩𝘢𝘵'𝘴 𝘸𝘩𝘢𝘵 𝘢𝘥𝘥𝘪𝘯𝘨 𝘷𝘪𝘥𝘦𝘰 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘥𝘰𝘦𝘴, 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘣𝘶𝘪𝘭𝘥 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘱𝘢𝘳𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘰𝘳𝘥𝘦𝘳. ----------------------------- P.S. If your team is on this path, those building blocks above are what we ship at FastPix, Inc.: video ingest, cross-surface player, YouTube-ready publishing, baked-in ad markers, programmatic video delivery, per-clip AI + analytics. In sprints, not seasons 💪