Når et brand folder sig ud som en helhedsoplevelse, der får folk til at stoppe op! I denne uge hjalp vi Knowit med en serie af specialdesignende sodavand til deres stand på den årlige konference om digitalisering i den offentlige sektor OFFDIG 2026 - og WOW for et gennemført resultat! Tak for tilliden Maria Skovgaard Jensen og resten af teamet hos Knowit 🤩
There is really something so special about seeing a brand come to life - especially when it is a brand you have been getting to know and come to really like for the past 6 months 💜 As a part of OFFDIG 2026 with Dansk IT my colleagues and I initiated a larger evergreen brand track to create brand assets that could live beyond OFFDIG. Assets that connected to the Knowit brand and tells our story in Denmark. Hundreds of small decisions (felt like it) needed to align from early direction-setting with leadership, to shaping ideas and details with the team to design, build and execution And then finally: people stopping, stepping in and staying in the conversation. This project has been a great reminder that brand isn’t just about how something looks. It’s about how it feels when you experience it. Huge thanks to everyone involved especially Sladana Lazic, Mathias Alsbo Nielsen, Mathilde Kjaer, Danylo Galchenko, Nicklas Brønd, Martin Fabricius Rasmussen and velkendt for making it come to life 💜 and to Mikkel Jespersen and Martin Brogaard for the trust 🫶
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