FACTORY PR

To celebrate Bastille Day, we are thrilled to announce our partnership with Printemps New York. As one of France's most iconic luxury institutions continues to write its next chapter in New York, we're honored to help shape what's next. Together, we will continue expanding Printemps' presence and cultural relevance in the U.S. through strategic communications, tastemaker engagement, partnerships, and unforgettable experiences. Printemps has always been more than a place to shop. It's a place to discover, to gather, to flâner. As the Parisian icon becomes further embedded into the rhythm of New York, we will help create moments that are distinctly and effortlessly Printemps.

Factory PR is thrilled to welcome The Fieldbar Co. to our roster! Factory's Fashion & Lifestyle division will serve as U.S. Agency of Record for the Cape Town-based luxury cooler brand, leading PR efforts to introduce Fieldbar to new audiences who appreciate timeless design, elevated entertaining, and outdoor living. Handcrafted in Cape Town, Fieldbar reimagines the everyday cooler as a design-led essential, blending refined aesthetics with exceptional performance. Designed for everything from beach days and garden parties to coastal escapes and long lunches, each piece reflects a commitment to thoughtful craftsmanship and enduring style. We're excited to help grow the Fieldbar brand and share its story in the U.S. market.

What client win were you most proud and excited about during your time at Factory? At our Factory Alumni Group launch party, we asked our Factorians to reflect on the experiences that still stand out in their careers. From moments that broke the internet to game-changing placements, their answers were a reminder that the most memorable wins are often the ones that challenge you, push you, and make all the hard work worth it. The kind of wins you're proud of and still excited to talk about years later. #FPR25 #Alumni

What's one word that describes Factory's culture? At our recent Factory Alumni Group launch party, we caught up with some of our Factorians past and present, and asked them to sum up their Factory experience in just one word. As communicators, we know the power of words, and theirs put smiles on our faces. Funny, heartfelt, insightful, and, in one case, "amazing" - one of the few remaining approved uses of the word according to CEO Mark Silver. A reminder that the people are, and always have been, the story.

We kicked off our 25th Anniversary celebrations with a tribute to the people behind Factory PR, past and present: our Factorians. To celebrate the launch of the Factory PR Alumni Group, we hosted an evening honoring the Agency’s evolution, complete with a retrospective of our history, a video 'confessional' booth, and words from CEO Mark Silver and Managing Partner Rose Swarbrick. Thank you to our alumni for the positive impact you’ve had on Factory PR, and for continuing to be such an important part of our story. #FPR25

Parlux is proud to announce that YOUR TURN by Eilish Fragrances and SUMMER MINK by Better World Fragrance House are both Finalists for the Consumer Choice award at the 2026 The Fragrance Foundation Awards. Each fragrance is recognized in a separate category and both are eligible to be voted for in one simple step via the official voting link. 🏆 Voting is open through May 18. We appreciate your support. CAST YOUR VOTE NOW: vote.fragrance.org

25 years ago, Factory began with three desks and three clients. Today, we’re celebrating a quarter century of transformative work with legacy brands and icons in the making. More than anything, we champion the people behind it all: our clients, collaborators, creators, journalists, and most importantly, our team and alumni—our Factorians—who built this company with creativity, intellectual curiosity, and ingenuity. We’ve grown up along the way, but in many ways, we’re just getting started. #FPR25

This week, we announced that Tally Health® has been acquired by Infinite Epigenetics™, the parent company of TruDiagnostic™ and a global leader in epigenetic science, biological age testing, and next-generation diagnostics.  This acquisition marks the largest transaction for a female-run longevity company and the largest in epigenetic age testing. It brings together two category leaders to create a vertically integrated platform, creating the world’s largest epigenetic data platform.  We worked with all parties to make a swift announcement, which was covered by Athletech, Axios, Glossy, WWD, BeautyMatter, FemTech Insider, NutraIngredients, and Longevity Technology. We're thrilled to be a part of such a monumental deal for Tally Health and Melanie Goldey, and we cannot wait to see what's next for the business.

Let's hear it for Loop Earplugs! Now an official TIME100 Most Influential Company, recognized among the 2026 top 10 wellness companies shaping the future. We worked closely with the Loop team on the submission, messaging its mission to make sensory support more accessible and stylish, helping reshape how people think about hearing health. From festival partnerships and F1 to retail expansion, we've worked in tandem to position Loop as the innovative brand reimagining earplugs as an everyday wellness accessory and helping destigmatize sensory needs. Congratulations, Loop! #TIME100 #LoopEarplugs #ClientNews