Everbearing Services

New episode alert! Bill and Carole Ticer built B&C Landscaping in McKinney, Texas from the ground up. Bill started in 2001 with a mower and a pickup truck, and for nearly two decades they ran a tight, intentional operation under 1.2 million dollars in revenue. They were raising their kids, caring for aging parents, and choosing family over growth on purpose. In 2021, everything shifted. In this episode, host Ron McCabe sits down with Bill and Carole to talk about what actually changed and what it cost them to change it. They get into the Nashville conference that lit the fire, joining Mark Bradley's Landscaper program, building out SOPs with AI, going from 15 commercial properties to 150, losing 12 long-tenured employees in a cultural reset, bringing their daughter Kimberly in to run marketing, and walking away from a 23-year client worth half a million dollars a year. This is one of the most honest conversations on the show about what it looks like to grow a landscaping business the right way, not the fast way. Listen here: https://lnkd.in/expKQ6kh

Local search is where most landscaping leads start. But showing up is only half the problem. Are you appearing for the services you want? In the areas you actually serve? And when someone finds you, are they calling you or clicking on the competitor below? Our upcoming webinar, Maximizing Local Search for Landscaping Businesses, covers how Google decides where your business appears, how to influence those results, and what makes someone pick you over the other options. If you're tired of losing jobs to companies that aren't doing better work than you, this is worth an hour of your time. Thursday, April 23 11am Pacific Spots are limited. Register here: https://lnkd.in/e3WsvHPP

Do you know which type of paid ads are the best choice for your business? If Google Ads and local service ads make you want to close up shop forever, you are not alone. Ron McCabe from Everbearing Services breaks down the details today at 11am Pacific. There IS a difference between the two, and choosing the wrong option could end up wasting your money. We saved a spot for you. The webinar starts at 11:00 TODAY. Register here: https://lnkd.in/e3WsvHPP

Not sure whether to run Google Ads, Local Service Ads, or both? Our next free webinar breaks it down in plain language made specifically for landscaping business owners. Here's what we're covering: ➡️ How Google Ads and Local Service Ads actually work and where each one shows up on the page ➡️What each platform costs and how to think about budget ➡️How to choose the right mix for your business and your market ➡️How to know if your ads are working Join us Thursday, March 26 11am Pacific | 2pm Eastern Live on Zoom

Google search is shifting toward full questions and AI summaries. That means your business can be evaluated in seconds, based on how clearly your services, service areas, and trust signals show up across your website, Google Business Profile, reviews, and listings. In this webinar, Everbearing Services explains Answer Engine Optimization (AEO) for landscaping companies and gives you a practical 30-day plan. What we’ll cover: ✅ AEO vs SEO, and how they work together ✅How AI-driven search chooses who to recommend ✅Where AI tools source business info ✅The 5 AEO moves that typically have the biggest impact ✅A checklist you can implement right away If you want to stay visible as search evolves, this is a good place to start. Register here: https://lnkd.in/gZ_QJryc

🚨 The newest episode of our podcast it out! Ron McCabe talks with Todd Blossom from Blossom PDX about what it takes to build a green industry company that stays aligned with your values over the long haul. Todd walks us through his start in outdoor work, the move from Cincinnati to Portland, and how permaculture helped him connect personal health, business decisions, and the way he cares for land and water. They also dig into his long running stormwater retrofit projects with the City of Portland, his early shift into electric maintenance equipment, and the way native plants and lawn conversions support birds, soil, and neighborhoods. Todd shares how contracts with the city helped him keep work steady through market swings, how he uses systems and SOPs to support his crew, and how he prepares Blossom for future growth while keeping the culture grounded. Listen here: https://lnkd.in/expKQ6kh

Do you know how to make smart decisions with your budget this year? Join us next week for our free webinar, Accelerated Growth Plan 2026: What to Spend (and Save) in Your Budget This Year. It's not too late to plan your 2026 budget. Join us: Thursday, January 15th 11am Pacific | 2pm Eastern Register Now: https://bit.ly/45yefDF

Join us on Thursday, January 15, for a free webinar created specifically for landscaping and green industry businesses. We'll go over ways to budget for 2026, where to spend money, and what to avoid to set yourself up for success. Marketing costs keep rising, customer behavior keeps changing, and many landscapers are unsure where their marketing budget should actually go. Spend too little in the wrong places and growth stalls. Spend too much in the wrong places and margins disappear. This webinar is designed to help you make smarter decisions to help set you up for success in the coming year. During the webinar, you’ll learn: ✔️ How to plan a marketing budget that supports real growth in 2026 ✔️Which marketing channels are bringing in quality leads for landscapers right now ✔️Where many landscaping companies overspend without seeing results ✔️How AI and changes in search affect how customers find landscaping services If you want a clear plan and fewer wasted marketing dollars next year, this session is worth your time. Join us: 📅 Thursday, January 15th ⏰ 11am PST | 2 pm EST Register Here: https://lnkd.in/gZ_QJryc

🎙 New Episode Alert Have you checked out our latest episode with guest Will Bailey of Avid Landscape? We talked about: ✅ Growing without losing quality ✅ What it's really like to go through a business acquisition ✅ Why exit planning should start earlier than most owners think ✅ Practical advice on project management and scaling with tech Will also shared stories about his late father, Rod Bailey, a leader who helped bring financial discipline to the landscape industry. His influence shaped not just Will’s path, but how many companies in the Pacific Northwest operate today. If you're serious about building a landscape business with long-term value, this is a conversation worth hearing. 🎧 Now streaming on all major platforms. https://lnkd.in/expKQ6kh

Have you registered for our webinar? How to Set Up Your Google Business Profile (and Why You Need One) Join us TOMORROW! 🌿 We'll walk you through setting up your GBP, step-by-step. 🌿You'll learn great ways to make the most of your profile to keep it working for you. 🌿Even if you already have a GBP, you will walk away with valuable tips to get more leads. Register now: https://lnkd.in/e3WsvHPP