Etna Interactive

Etna Interactive is growing! We're proud to welcome a new Account Manager, Chaya Cohen to our team. 🎉 Swipe to learn more about Chaya's background. #welcometotheteam #newhire #teamgrowth

Your practice website is not a set-it-and-forget-it asset. 💻 🌐 Your website is the first thing most prospective patients see before they ever call your office. It signals credibility, communicates expertise, and either earns trust or erodes it. And like any clinical tool, it requires regular maintenance to perform. So: how often should it actually be updated? The honest answer isn't a single number as it depends on your competitive market, the pages driving your most important traffic, how Google is crawling your site, and what patient experience issues might be quietly costing you conversions. Etna Interactive's new blog breaks down the framework for thinking about website updates correctly. Worth a read if you're managing a practice site, or advising clients on theirs. 🟠 Visit our blog for the full article. #websitedesign #SEO #medicalmarketing #healthcaremarketing

The most underrated channel in your marketing mix isn't a new platform. It's the one sitting in your patients' inboxes. 📨 -Your newsletter reaches patients who already chose you. -It keeps your name in front of people who are one reminder away from rebooking. -It nurtures the leads that social never converts. Swipe through for what a great practice newsletter actually looks like. DM us to see how we can help. #emailmarketing #medicalmarketing #emaildesign #newslettermarketing

Milestones like these don't happen without consistency, care, and a whole lot of ambition. This month Etna Interactive is celebrating work anniversaries for Alyssa Arnezn, Bianca Gonzalez, Cara Vannattan, Cory Medigovich, and Marcy Maretti. Each of them brings something distinct to our company and the work they do day in, day out is a big part of what keeps us moving forward for our clients. Thank you for being such a meaningful part of this team. Here's to the milestones, and to everything still ahead. 🧡 #etnainteractive #teamculture #workanniversary

Happy 4th of July from the Etna Interactive team. Celebrating America’s 250th. It’s a big one! Wishing you a day full of good food, great company, and a well deserved break - enjoy it! #4thofjuly

Ad fatigue is a real problem, and producing enough creative volume to combat it without burning out your team is a challenge most healthcare marketers know well. Social Media Examiner breaks down a three-step system for using AI to produce high-quality image and video ad creative at scale. The framework covers how to use AI for fast first drafts, analyze top-performing competitors, and build a workflow that keeps your team's judgment at the center. Because AI gets you 30% there, and a skilled writer or designer takes it the rest of the way. Read the full article from Social Media Examiner: https://lnkd.in/gW38cUaD #EtnaInteractive #AIMarketing #AdCreative #HealthcareMarketing #MetaAds #PaidSocial #ElectiveHealthcare #DigitalMarketing

A new practice deserves a website that does more than just exist, it needs to earn trust from the first visit. We recently launched the new site for ERA Aesthetics, Dr. Kimberly Jones' plastic surgery practice in Cary, NC. The design reflects her approach to care: warm, precise, and patient-first. It's built to grow with her practice and built to convert. A clean foundation, clear messaging, and a design that actually matches the physician behind it. That's what a website should do on day one. If your site no longer reflects where your practice is headed, let's talk: https://lnkd.in/g-pSzEJG #EtnaInteractive #WebsiteLaunch #HealthcareMarketing #MedicalMarketing #WebDesign

Google just confirmed it's testing healthcare ads inside AI Mode, and for elective healthcare practices, this is worth paying attention to. The test is currently limited to U.S. healthcare advertisers running English-language queries. There are creative restrictions in phase one: no pinned assets, no text disclaimers. The pool of eligible ads is narrow for now, but the direction is clear. AI Mode is becoming a paid media channel. If your ad strategy hasn't accounted for that yet, now is the time to start. Read the full breakdown from Search Engine Land: https://lnkd.in/gkmnZZPW #EtnaInteractive #GoogleAdsUpdate #SEONews #HealthcareMarketing #MedicalMarketing #SEO #DigitalMarketing

We just launched a fully modernized site for The Center for Cosmetic Surgery, built to perform from day one. The new build includes SILO architecture for SEO, Curator for content management, targeted content optimizations, and custom form integration. 🖥 A cleaner experience for patients. A stronger foundation for growth. Learn how we build sites that do more than just look good: https://lnkd.in/gnN8MdZw #EtnaInteractive #WebsiteLaunch #HealthcareMarketing #MedicalMarketing #WebDesign

Google's May core update wrapped on June 2 after nearly 12 days of elevated volatility, and SEO professionals are calling it heavier than March. Ranking movement hit across verticals and countries throughout the rollout, which means a single-day read won't give you the full picture. Google's own guidance: don't analyze your Search Console data until a few weeks into June, and compare it against the week before May 21. If your organic traffic has moved, now is the time to pay attention. Read the full breakdown from Search Engine Journal: https://lnkd.in/gSxjyiSj #EtnaInteractive #GoogleCoreUpdate #SEONews #HealthcareMarketing #MedicalMarketing #SEO #DigitalMarketing