ergoPouch

Last week, the ergoPouch team attended the All Baby & Child | ABC Kids Expo at Mandalay Bay in Las Vegas, and what an outstanding success it was. There is something incredibly energising about connecting with retailers, partners and parents around a brand that solves real-life parenting problems. At ergoPouch, our mission has always been simple: to help babies and children sleep safely, warmly and comfortably. Seeing the response from the US market only reinforced how bright the future looks for parents seeking safer, smarter sleep solutions. A huge thank you to everyone who stopped by, shared their stories, and connected with our team. We’re excited for what’s ahead as we continue bringing Safe, Warm Sleep to more families across the USA. #ergoPouch #SafeSleep #ParentingSolutions #ABCKidsExpo #BabyIndustry #Sleepwear #LasVegas

In a cause that sits incredibly close to our founder Alina Sack's heart, we are proud to announce the launch of the ergoPouch Thrive Fund in the UK. The £10,000 fund will help 200 families access much needed sleep support, through our partners Positively Parenthood Ltd. The Thrive Fund has been created in response to a research project we commissioned with Bounty UK Ltd last year. In a survey of 1,194 UK families, we identified a significant and largely overlooked gap in postnatal care for families across the UK - a lack of meaningful support for parental sleep deprivation during the early years of parenthood. The research highlights the hidden depth, longevity and impact of sleep deprivation, revealing that for many families, exhaustion does not end after the newborn stage but persists well into toddlerhood and beyond. Long-term sleep deprivation affects 72% of parents’ mental health and overall wellbeing, night-waking is managed solely by the mother in 86% of families, and alarmingly, only 2% of families have had the means to seek professional help with baby and toddler sleep. ergoPouch believes that when the night-waking parent is supported, the whole family can thrive and not just ‘survive’. In moving from insight to action, we have created the Thrive Fund to give 200 families immediate and FREE access to the necessary resources and consultations they need with Parenting Coach and Sleep Expert Heidi Skudder from Positively Parenthood, to navigate difficult sleep challenges, frequent overnight waking, and sleep deprivation. By combining ergoPouch’s trusted sleepwear solutions with Positively Parenthood’s expert guidance, families are equipped with both the tools and knowledge they need to build healthy sleep foundations and feel confident in their parenting journey. Families can apply for the fund via https://lnkd.in/d_QVji2p The full research findings are published on https://lnkd.in/dFgk-u4r

You're looking at the 2025 Silver Winner in the New York Product Design Awards in the furniture category 🥈This award is a celebration of 2 years of meticulously crafting Skye to be both a statement piece and a considered design for families. We designed this crib in collaboration with renowned, local Australian furniture designer Helen Kontouris, to achieve a design that is beautiful, yet, built with ergonomic and functional design elements for safety and longevity. Thank you NY Design Awards

Award season is here again, and we're excited to share that we're finalists - twice! These awards recognise the work the ergoPouch team have done to deliver an exceptional digital customer experience and our efforts towards sustainability with our pre-loved platform, ever powered by Treet https://lnkd.in/gmqdZsTt 🏆Power Retail All Star Bash 2026 Top Sustainability Initiative - ever by ergoPouch (Treet) Shortlisted for our pre-loved platform, which promotes a circular economy, extending the lifecycle of our pouches from one ergoFamily to the next. Great to be a finalist again after last year's run for the Top Small-Medium Retailer. 🏆Inside Retail Australia - Retailer Awards 2026 Customer Service Excellence - Online Shortlisted for transforming digital customer service into a proactive, self-service experience for parents. By embedding expert guidance into search and product discovery, customers can confidently find safe, age-appropriate sleepwear anytime. We’re proud to be recognised, but even prouder of our team’s ongoing commitment to being customer-led and always refining our online experience and education to better support parents. Watch this space.

Voted the #1 sleepwear solution to provide a more comfortable, safe sleep for your baby. As trusted experts in swaddling, we aim to empower and educate new parents on best practices for baby sleep* We have thoughtfully designed our Cocoon Swaddle Bag to support your baby's developmental milestones while also addressing your needs as a parent. With three distinct swaddling methods, you can choose the perfect fit for your baby’s startle reflex and preferred sleep style. Learn more about swaddling, the key to helping your baby sleep safer and warmer: https://lnkd.in/gNf3pRSp *Based on a survey of 143 randomly selected Australian parents, October 2025

We are thrilled to support this incredible initiative by the Queensland Government for all little Queenslanders (and their families). The first 100 registered families (to collect their personalised certificate on the day), will receive a Blobby Bedtime Lamp or Hello Sleep! Affirmation Cards. We hope to see you there. With love, eP x

We’re excited to share our Drift Home Baby Monitor and Smart TOG Guide has been named a finalist in the Baby Safety Alliance (JPMA) Awards of Excellence Safety sits at the heart of everything we create, so it’s an honor to be recognized for our commitment to helping families feel confident and supported through safer sleep. Every single vote will make a difference and we’d be so grateful for your support. 👉 Cast your vote for Drift Home here: https://lnkd.in/ebV2jYUD Thank you for being part of our journey.

Join our Global Marketing Leader Amanda Benson and SMS partner Attentive. next week at Thread Melbourne, for what is sure to be an insightful and engaging day. Register here: https://lnkd.in/gxNZeD3c.

Join our Global Marketing Leader Amanda Benson alongside brand friend and baby sleep expert Rachael Shepard-Ohta, at Auggie's Safe Sleep Webinar tomorrow. You'll learn how to set up and achieve safe sleep for your newborn, infant or toddler, and more importantly get the peace of mind around sleep, that you deserve! Sign up for the free event here https://lnkd.in/gPGkKhuU

We are thrilled to announce that we have launched the ellska Skye Cot. Skye has been meticulously designed for ergoPouch by renowned furniture designer Helen Kontouris. With both form and function at the forefront of the design and manufacturing process, the ellska Skye Cot artfully reimagines a traditional cot into an elevated, ergonomic, stylish and safe haven for your baby. Discover Skye now: https://lnkd.in/gFmKX_vG Available to purchase now. Shipping from the 29th of August. With love, eP x