Equinavia’s cover photo
Equinavia

Equinavia

Spectator Sports

Watertown, Connecticut 852 followers

Where Your Ride Begins.

About us

In 2008, Finntack USA’s headquarters were established in Watertown, CT. The 60,000 square foot ultra-modern facility accommodates a customer service center, corporate offices, a showroom and an ultra-efficient distribution center. It all started in Finland in 1982 with the manufacturing of harness racing equipment. Soon enough, the owners saw and heard the demand for a broader range of equestrian products. Their passion for horses and proper horse care created a vision to make a completely new line of horse and rider products aimed at the English riding market. In 2003, their vision became a reality and the Horze brand was born. The constant focus on providing a wide range of high quality and fashionable products at excellent prices proved a recipe for success, as the brand experienced rapid growth throughout Europe. It wasn’t long before Horze became a dominant player with significant market share in multiple sublines designed for different customer segments. In order to quickly establish the brands in the USA, Finntack USA decided openly and early to have a broad sales strategy across all channels, and became manufacturer, distributor, wholesaler and retailer with a direct-to-consumer website. In 2019 we took on a new identity as Equinavia. This change was grounded in a desire to be independent and easily recognizable as Equestrians from Scandinavia. We are now able to expand our product catalog without a bias towards a few brands — though we will still carry Horze, B Vertigo, Finntack and other great brands as we have in the past. Combining the rich legacy of our European forefathers with a vision for the future, Equinavia will continue to equip and inspire every equestrian for excellence as we strive to be your sound source, leading the way in equestrian innovation.

Website
http://equinavia.com/
Industry
Spectator Sports
Company size
51-200 employees
Headquarters
Watertown, Connecticut
Type
Public Company
Founded
2008

Locations

Employees at Equinavia

Updates

  • More exciting news we are sharing with the equestrian industry today! We are thrilled to be welcoming Veredus products into our product portfolio, as we've been appointed as the exclusive US Distributor for this well-known Italian brand. With their proven designs, developed and manufactured in Italy, Veredus has earned the trust of elite riders through its industry-leading horse boots and protective equipment. Welcome Veredus!

  • Equinavia is pleased to announce the appointment of Agrihealth as the exclusive distributor of the Tredstep brand in the United Kingdom and Ireland. As we continue to strengthen Tredstep's presence in key markets following its acquisition by Equinavia, this partnership represents an important milestone in our long-term growth strategy. Agrihealth's extensive equestrian industry expertise, established distribution network, and commitment to customer service make them an ideal partner to support retailers throughout the region. Initial product shipments are arriving this month, with order fulfillment beginning shortly thereafter. We are also making a significant investment in inventory, with expanded stock availability planned later this year to better serve the needs of retailers across the UK and Ireland. We look forward to working closely with the Agrihealth team as we continue building the future of Tredstep and delivering the premium performance, innovation, and craftsmanship that riders expect from the brand. Read the full details: https://lnkd.in/enVH-749

  • Equinavia Acquires Iconic Equestrian Brand Tredstep Watertown, CT – June 11, 2026 – Equinavia LLC is proud to announce it has acquired the Tredstep brand, a globally recognized leader in premium equestrian footwear and apparel founded by Aidan Keogh. Equinavia has immediate worldwide exclusive rights to the Tredstep brand and its intellectual property. Founder Aidan Keogh will continue to play a key role in the brand’s future through a multi-year consulting agreement. “We are very fortunate to secure the rights to Tredstep and even more honored that its founder, Aidan Keogh, will continue working with us,” said Fred Erik Nilsen, President of Equinavia. “We want to sincerely thank all the retail partners and agents who have supported and pushed the Tredstep brand forward over the years. You have done a fantastic job making Tredstep the eminent brand it is today, and we are truly grateful. We look forward to continuing to work closely with all of you and continue to grow the brand and the products available within it.” Nilsen added: “We are proud to welcome Tredstep into the Equinavia family. We believe it is an excellent strategic fit. We are already working closely with our factories to rebuild stock levels and better serve the strong demand that has historically been underserved. It may take us a minute to fully catch up, but we are fully committed to getting there.” Aidan Keogh added: “I am pleased to partner with Equinavia to ensure Tredstep’s continued success. I believe this is the right next step for the brand and look forward to contributing my experience as we move forward together.” About Tredstep Founded in Ireland in 1993 by five-star rider and designer Aidan Keogh, Tredstep is an equestrian brand built on a passion for innovation, performance, and the partnership between horse and rider. Through technical innovation, exceptional fit, and timeless style, Tredstep has developed footwear, apparel, and accessories that help riders perform with confidence and comfort across disciplines and levels of competition. About Equinavia Founded in 2008 by Fred Erik Nilsen and Eva-Helen S Nilsen, Equinavia is an equestrian company built on a passion for horses, the equestrian lifestyle, and the partnership between horse and rider. Rooted in Scandinavian values of quality, functionality, and enduring design, Equinavia develops, distributes, and grows brands that deliver thoughtfully crafted products to support riders and enrich their equestrian journey.

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  • KY3DE continues to stand out as one of the most anticipated weekends of the year. This year was especially meaningful as we continued our presence as a sponsor with a booth in Sponsor Village, welcomed new team members, and celebrated several exciting milestones. This year, we: ✅ Increased event sales by 30% ✅ Expanded our content reach by 5.5x ✅ Cheered on our team rider Ali Kuhn and Little Hail as they successfully completed the 4* ✅ Celebrated a special achievement within our community: sponsored rider Ali Kuhn’s groom, sister, and new mother Whitney Grabbe was honored with the 4* Best Turned-Out Award, presented by Mars. Beyond the numbers and milestones, the highlight of the weekend was connecting with so many passionate equestrians who share a genuine love for horses. We can't wait to see you all next year at The Kentucky Horse Park!

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  • It's the best weekend all year! It's that time of year that top athletes from around the world gather in Lexington, KY for three days of exciting competition! We're proud to sponsor the Defender KY 3-Day Event and can be found at booth 23 in Sponsor Village. Stop by and say hi 👋 . We're also here rooting for our sponsored team, Ali Kuhn and Little Hail, as they take on the 4*. Did we come out with the pink flambe collection just for Ali? We'll never tell.

  • WE ARE HIRING!! Equinavia is the proud US distributor for TRM Ireland Equine Nutritional Supplements, the largest manufacturer and distributor of Nutritional Feeds Supplements and General Healthcare products for Horses. We are seeking a well-connected individual within the Thoroughbred racing community in Kentucky to represent TRM Ireland products. This is a relationship-driven role focused on introducing and growing TRM within racing barns. Success in this position will come from existing industry relationships, credibility within the barns, and a strong understanding of daily stable operations. This is not a traditional sales role—hands-on industry experience and connections are far more important than formal sales experience. Details to apply in the job description.

  • Equinavia was built on a deep love for horses and the traditions of Scandinavian horsemanship. Rooted in Nordic design, our approach values simplicity, functionality, and timeless beauty—always honoring the bond between horse and rider. More than equestrian gear, Equinavia represents a lifestyle grounded in connection, confidence, and community. From the barn to the arena and everywhere in between, we’re committed to making thoughtfully crafted products accessible so riders can focus on what matters most: the journey they share with their horses. This is the Equinavia story. This is being an Equinavian.

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