Enspirit

Figma's biggest conference of the year just wrapped. Something I noticed in the keynotes: they kept saying "Agents" instead of "AI." Not once or twice. Consistently, across the whole program. It's a small choice doing real work. AI is a tool you buy. An agent is something you direct. It produces, and someone has to read what comes back and decide whether it's any good. That someone needs judgment. The word quietly puts a human back at the center. A design studio founder made the case I've been making for years: design needs to own the code. He described how AI compressed what used to be a multi-year jump from designer to design engineer into about four months. Fair enough. But the idea underneath it, that the real work is closing the gap between what a designer intends and what actually ships, is not new. We have worked that way since 2008. Mobile apps when smartphones were new. Touchscreen TV interfaces. Kiosks, digital signage, product configurators. PLMs, ERPs, enterprise travel platforms. On one of those travel platforms, we took a booking flow from 425 seconds down to 127. Not by redrawing screens. By owning what reached the user. All of it before AI made the path shorter. We hired for design engineering when almost nobody was, trained for it with no map, and built the studio on one belief: the space between a designer's intent and the shipped product is where quality usually dies. AI didn't hand us that belief. It just made it harder to ignore. The teams that do well next won't be the ones generating the most. They'll be the ones who can look at what an agent produced and catch what's wrong with it. An agent has no taste and no stakes. It can't tell that a flow which passes every test will still frustrate a real user. A person catches that, and only if they've seen it break before. There's a harder thing an agent can't do at all. It can't feel where users are going. It works from what already exists, so it's always pointed at the present. A person who has stood in the user's shoes senses the shift before the data shows it, the rising expectation, the thing that felt fine last year and won't next year. That instinct is where good products come from. We have eighteen years of seeing things break, and of watching what people come to expect next. #Config2026 #Figma #ProductDesign #AIAgents #DesignEngineering #Enspirit #UXDesign #DesignSystems #B2BSaaS Enspirit

Day 1 at Figma Config 2026. Moscone Center, San Francisco. The energy outside before doors even opened was something else. 10,000 designers and product builders in one place. Hard not to feel it. Great meeting a few people at the kickoff already. #Config2026 #Figma #ProductDesign #Enspirit Enspirit

UXDX New York. Done!. Still haven't fully landed yet. 🗽 Honestly? It was a lot. In the best way. This was my first time at UXDX and I didn't quite know what to expect. Walking into that Figma office the night before, you could tell quite a few people had been coming to this for years. Designers, product folks, deeply embedded in this world. And me, coming from a non-tech background, figuring out where I fit in. That was intimidating. I won't pretend it wasn't. But then Donnie introduced me to people. No reason. He just did it. And that one small thing unlocked the whole event for me. The sessions were genuinely good. Not "good for a conference" good. Actually good! Things were said that I keep coming back to. About roles collapsing. About trust. About how the further you are from the work, the harder it is to learn. These weren't just slides. You could feel people in the room nodding and going quiet at the same time. And then there were the conversations in between. With people I wasn't expecting to meet and ended up talking to for way longer than planned. Every single person I crossed paths with gave me something to carry back. A perspective. A question. A reminder of why this work matters. I am genuinely grateful for all of it. That's the part no post-event report captures. I came back with a lot to think about. Some things I want to do differently next time. Some things I want to bring back to the work we do at Enspirit . If we met at @UXDX and haven't properly connected yet, let's do that. 👋 See you next year! #UXDX #UXDXUSA2026 #ProductDesign #UXDesign #WomenInTech #AINativeProducts #Enspirit #NewYork

Three days at SaaStr Ai. Hundreds of companies talking about agents. A lot of conversations about building them. Fewer about running them reliably in production. That gap is where the interesting work is. The options are real, the enthusiasm is real, but the confidence about which path is right for the next three years that's still forming. There are too many correct answers right now, and not all of them will age well. What surprised me more was the response to two things we've been quietly building. Tenet, our design governance layer, landed immediately with product teams who are already feeling the cost of inconsistency at scale. And our junior developer agent one that picks up routine engineering tickets, codes solutions, and routes them through a validation gate before a human ever reviews people didn't just nod. They asked when they could pay for it. That's a different kind of signal. We're not the only ones building in this space. But there's a gap between teams that are adding AI on top of existing workflows and teams that are building with AI woven into the process from the start. That gap is going to matter. Still processing everything from the week. More soon. #SaaStr #SaaStrAI #SaaStrAnnual #AIAgents #B2BSaaS #AgenticAI #Enspirit

Day 2 at SaaStr Ai Annual. Done. Honestly, today was good. Had some really interesting conversations with people who are deep in building with AI. The kind where you lose track of time and realise an hour just went by. One thing I keep noticing, the conversation has completely shifted. Nobody is debating whether to use AI anymore. Everyone here is past that. The real question now is how fast can you go AI-native and actually ship something real. Attended a few sessions too. Picked up some good things to think about. Won't pretend I didn't also spend half the day just talking to people in the hallways, honestly that's where the best stuff happens at these events. Day 3 tomorrow. If we haven't connected yet, would love to find a few minutes. enspirit.co/saastr #SaaStr #SaaStrAI #SaaStrAnnual #AIAgents #B2BSaaS #ProductEngineering #SaaS2026