We love this reflection on Len Covello’s keynote journey at The BIG Handshake Loyalty™ North America™, and it captures something that is at the heart of how we approach loyalty at Engage People Inc.. The future of loyalty isn’t about adding complexity for the sake of innovation. It’s about making the experience simpler, more valuable, and more meaningful for customers. Len’s upcoming session, “From Real-Time Value to Real-Time Loyalty: How to Operationalize the Shift at Scale,” will explore the important work happening behind the scenes to make real-time loyalty a reality, from the infrastructure and payment rails to instant redemption and intelligent decisioning. Because great loyalty experiences may look effortless to the customer, but success comes from getting the operational details right. We’re excited to be part of The BIG Handshake™ Chicago on November 10 and continue the conversation around where loyalty is headed next. Lia Grimberg, CLMP™, MBA Hadie Perkas #CustomerLoyalty #LoyaltyPrograms #TBHLoyalty #TBHChicago #LoyaltyLeadership #Payments #AI #EngagePeople #PayWithPoints
I'll be honest with you... I didn't have very high expectations 😐. In April, when I reviewed the presentation from Len Covello for The BIG Handshake Loyalty™ North America in Toronto, I wasn't all that impressed. The slides were simple, without fanfare. The message was clear. "But would it be boring for the audience?" I asked myself. I wasn't prepared for Len's unique delivery style. Len is humble Self-deprecating A born storyteller And a true loyalty connoisseur He had the crowd laughing, crying, and on their feet! We are very lucky to have Len, the CTO of Engage People Inc. (our keynote sponsor), back with us in Chicago on November 10. This time, will push the topic further with From Real-Time Value to Real-Time Loyalty: How to Operationalize the Shift at Scale. Trust me. You don't want to miss this presentation. Success is always in the operational details! Without the rails🛤️ to support instant redemption and intelligent decisioning, the future of Agentic Loyalty cannot become a reality. Don't wait, register now to attend for free: https://www.tbhchicago.com#/buyTickets?promoCode=LIAINVITES P.S. Stay tuned for more speaker reveals 🤐 #CustomerLoyalty #LoyaltyPrograms #TBHLoyalty #TBHChicago #NALA #LoyaltyLeadership #MarketingLeadership Hadie Perkas Costas Perkas Philippe Lazzarini NALA™ - North American Loyalty Association™ Nick Relph Ryan Draude Lindsay Eichten, CLMP Dave Van Saun Mario Mijares Lanna O'Connor