Eden: Athlete Videos

Six myths about athletes-as-creators we've watched fall over in year one of building Eden — swipe ↗ #CreatorEconomy #AthleteCreators #SportsBusiness #EdenIcons #PlatformDesign

Eden is one platform, every screen. The same For You feed travels with you — from the locker-room phone to the lounge Apple TV. We built it that way from day one because athlete content lives across contexts: the clip uploaded on a phone is the highlight watched on a 65-inch screen. Swipe through the five surfaces ↗ 1) iPhone — capture & upload 2) iPad — film review 3) Mac — long-form editing & posting 4) Apple TV — lean-back viewing 5) Web — share anywhere One login. One feed. Every screen you already own. #MultiPlatform #SportsTech #AppleTV #ProductDesign

Eden Live isn't just streaming. It's a lobby. Fans show up early. They chat. The athlete drops in pre-game. Polls, reactions, real-time conversation — then the broadcast starts. The arena feeling, on every device you own. 🏟️ #Eden #LiveStreaming #SportsTech #Fandom #AppleTV

Three platforms have approached me in the last month about acquiring our user data. Polite versions of: "you have athletes; can we have them?" The answer is no, and the reason is the comments. On generalist platforms, comments on athlete posts skew toward two flavours: thirst, or noise. The signal-to-noise is brutal. You can have 4M followers and still feel alone. On Eden, the comments are… sport. People talking about footwork. People asking which racket. People in the same niche, recognising each other. That's not a feature we shipped. That's a consequence of building an audience that came specifically to watch sport. Which is why the moat isn't the app. It's WHO is in it. #StartupLessons #BuildingInPublic #Community #Eden

A statistic that stuck with me while we were designing Eden's economics: <1% of athletes capture the overwhelming majority of brand-deal dollars. Meanwhile, the remaining 99% are the ones generating the views, the community, and most of the platform value on every general social network. The upside is concentrated at the top. The labour is distributed across the whole pyramid. That asymmetry isn't an athlete problem. It's a platform-design problem. So we designed Eden differently: → Profit pool, not brand-deal lottery. Your share is tied to your % of unique video views across the platform. → No follower threshold to monetise. View one of an Icons-tagged athlete still counts toward their share. → Verified Athlete badge gates the program, not fame. If the 99% generate the value, the 99% should share the upside. That's the bet. #CreatorEconomy #SportsBusiness #PlatformDesign #AthleteEmpowerment

What the first 30 days look like for an athlete on Eden — from sign-up to your first paid month. Swipe ↗ #Eden #AthleteCreators #CreatorEconomy #EdenIcons #AthleteMonetization #SportsApp

The creator economy is a $250B+ category. Athletes — the original creators — have been one of its biggest losers. Three structural problems: 1. General platforms reward virality, not credibility. A 19-year-old prospect competes for attention with cooking trends and political rage-bait. The sport gets buried. 2. Monetisation gates favour the already-famous. Brand deals are routed to <1% of athletes. The other 99% generate views and capture none of the upside. 3. Discovery is broken for fans. There is no 'place' fans go to scroll the athlete creator world. It's scattered across six apps. We built Eden to fix all three: an athlete-only video platform, a profit pool tied to your share of platform views, and discovery surfaces designed for sport — not for the next dance. The athlete is the product the world cares about. The platform should reflect that. #CreatorEconomy #SportsTech #SportsBusiness #ProductStrategy

What goes into a 'For You' feed that actually knows sport? Not a generic engagement algorithm. We weighted: who you follow, sports you watch, locality, freshness of athlete uploads, Icons priority surfacing. Then we tested it against generic engagement-only ranking. Result: less noise, more sport. More minutes per session on the athletes you actually came for. The craft of a sport-first feed is in what you choose NOT to surface. #BuildingInPublic #ProductDesign #Recsys #SportsTech #Startup

When we designed Eden's home screen, we argued for weeks about ONE button. The Athletes tab. Every other video app sorts by trending, by category, by algorithm. We wanted a first-class index where you can open the app, tap 'Boxing' or 'Gymnastics' or 'Formula 1,' and just… watch sport. By sport. The argument against: it's old-school. Feeds should be infinite, personalized, addictive. The argument for: the people who love badminton don't want to be A/B tested into watching dance videos. We shipped the index. The data so far: people who land in a sport-filtered feed stay 2.4× longer than people who only ever scroll For You. Sometimes the unsexy answer is the right one. #ProductDesign #BuildingInPublic #SportsTech #Eden

For too long, the biggest moments in sport have lived inside someone else's algorithm. Eden flips the model. Built exclusively for athletes — current, former, pro, rising — to share what they want, when they want, to fans who actually came to watch them. No gatekeepers. No noise. Just the people who play the game, telling the story themselves. This is the athlete creator platform. #Eden #AthleteCreators #SportsTech #CreatorEconomy #AthletesFirst