DOmedia

Our July newsletter is officially out. 🎆 This month’s edition includes a preview of our upcoming Inventory API release, industry insights, product tips, and a spotlight on some of the users helping shape the future of OOH. One feature we’re especially excited about is 5 Questions With (5QW) — a series highlighting leaders across the industry through five quick questions on trends, technology, and the future of out-of-home advertising. This month we’re featuring @Wesley Bell from Robinson Outdoor, sharing his perspective on independent operators, regional markets, and where OOH is headed next. Looking forward to continuing the conversation and spotlighting more voices from across the industry in the months ahead. #OOH #OutOfHomeAdvertising #DOmedia #AdTech #MediaBuying #DigitalTransformation #BillboardAdvertising

Last week, DOmedia CEO @Mike C. joined thousands of marketers, agencies, publishers, and technology leaders at the world’s biggest stage for advertising: Cannes Lions International Festival of Creativity in Cannes. This year’s conversations centered around AI, creators, retail media, and where advertising budgets are heading next. One thing was clear throughout the week: real-world media continues to hold an important seat at the table. For those of us in Out-of-Home, that’s exciting. As the platform powering the planning, buying, and selling of OOH campaigns, we’re focused on making billboard and place-based media easier to transact, easier to scale, and easier to integrate into modern media plans. Great conversations, new perspectives, and plenty of reminders that while the tools continue to evolve, the goal remains to help brands connect with people in meaningful ways. Looking forward to bringing some of those ideas back home. #CannesLions #OOH #OutOfHome #Advertising #Media #AdTech #ProgrammaticOOH #MarketingTechnology #Billboards #DOmedia

🚨 Fresh off the press: the June DOmedia Newsletter is here. ☀️ This month’s edition covers: • Why billboards continue to anchor modern media strategies • Industry insights from Lamar Advertising’s Rachel Roger • Power user highlights • OOH industry trends, stats, and bite-sized FAQs Big shoutout to @Rachel Roger from Lamar Advertising Company for being featured in this month’s 5 Questions With section. Rachel shared some great perspective on how national OOH sales have evolved, the growing role of AI and technology in media planning, and what it takes to build strong agency relationships in today’s market. #OOH #OutOfHomeAdvertising #BillboardAdvertising #MediaPlanning #Advertising #Marketing #DOmedia #LamarAdvertising #OOHMedia #DigitalMarketing

Modern campaigns are everywhere at once: social, streaming, search, retail media, podcasts, and more. But for a lot of brands, billboard advertising is still what ties everything together. New blog on why OOH continues to anchor modern media strategies in 2026 👇 https://lnkd.in/eX5Bq7wE #OOH #OutOfHomeAdvertising #DOOH #BillboardAdvertising #Advertising #DOmedia

Excited to share my featured interview with #DoMedia discussing the future of sailboat advertising, experiential out-of-home media, AI, and attention driven brand storytelling. A big thank you to the #DoMedia team for the opportunity to share more about what we’re building at #PhotoSails. One of the things I shared in the interview is that we’ve created something people have never seen before, and we’re having a lot of fun doing it. Every time our vessels leave the dock, we get to witness firsthand the joy, excitement and emotional connection they create. Through our VIP sailing experiences and public relations programs, we are not just delivering impressions, we are creating memorable real world moments that people genuinely engage with, photograph and share. We also discussed how AI has dramatically accelerated the way I operate, helping compress projects that once took months into days through faster strategy, messaging and content development. As brands continue looking for more experiential and attention driven media opportunities, I believe waterfront advertising offers something incredibly rare within #OOH: a premium environment people actively want to engage with. Appreciate everyone supporting our journey as we continue pushing the boundaries of outdoor advertising and experiential media. #DOMEDIA #BIILUPS #CLEARCHANNELOUTDOOR #WPPMEDIA #RAPPORT #NOVUS #DENTSU #LAMAR #OUTFRONT #JCDECAUX #INTERSTATE #BILLBOARDSIN #VISTARMEDIA #SPEEDWAYIBO #OOH #Luxury #LIifestyle #Advertising #Experiential #PhotoSails #OwnTheHorizon #OOH #ExperientialMarketing #BrandMarketingG #CMO #MarketingInnovation #BrandStoryTelling #AI #OutOfHomeAdvertising

Day 2 at the OAAA OOH Media Conference ✔️ Another great day connecting with leaders, partners, agencies, and innovators across the out-of-home industry. We’ve especially loved seeing the DOmedia attendee bags throughout the event and connecting with so many familiar faces along the way. A big thank you to everyone who spent time with our team this week — including our friends at MediaKeys and the many media owners, agencies, and technology partners helping shape the future of OOH. Excited for what’s ahead. @OAAA @Mike C. @MEDIAKEYS @Jeff R. Lamb @Lisa Ventresca @Michael Rico @DOmedia #OOH #OAAA #OutOfHomeAdvertising #DOOH #Advertising #AdTech #Media #Marketing #DOmedia #OOHMediaConference #DOMEDIA

Billboards have always been associated with visibility. But in 2026, advertisers want measurable impact. Modern OOH campaigns are more trackable than ever, with KPIs that go far beyond impressions alone: • Reach & frequency • Branded search lift • Website traffic • Real-world engagement Understanding the right metrics is what separates a billboard campaign that simply gets gets seen by one that truly performs. We broke down the KPIs that matter most for billboard advertising 👇 https://lnkd.in/eaWu74gg

Day 1 at the OAAA OOH Media Conference ✔️ Excited to officially kick off the week alongside some of the brightest minds in out-of-home advertising. This year, DOmedia was proud to sponsor the attendee bags for OOH Media Conference 2026 — designed to celebrate the people, technology, and partnerships powering the future of OOH. From registration conversations to seeing our bags across the conference floor, it’s been incredible connecting with agencies, media owners, tech partners, and innovators shaping what’s next for the industry. The future of OOH is smarter, more connected, and moving fast — and we’re excited to help power it. See you at Day 2 👀 @Mike C. @OAAA @Jeff R. Lamb @Michael Rico @Lisa Ventresca @Shelby Bakies #OOH #OutOfHomeAdvertising #DOOH #OAAA #OOHMediaConference #DOmedia #Advertising #Media #Billboards #MarketingTechnology #AdTech #DigitalOutOfHome

Are digital ads replacing billboards? Short answer: no. As digital channels get more oversaturated (and pricey), brands are rediscovering you can't scroll past a billboard. In 2026, the most effective campaigns are integrating both digital and traditional advertising. → Digital drives precision and performance → Billboards drive presence, credibility, and scale → DOOH brings it all together The result are more balanced media strategies that actually break through. We broke this down further here: https://lnkd.in/eteKCDrV Curious how others are balancing digital + OOH right now 👇

If your billboard pitch is just a list of locations… you’re losing the room. The best agencies sell the strategy behind the placement. Here’s how they’re doing it in 2026👇: https://lnkd.in/eGcbn8aY