Digital United

UX and SEO have spent years working in parallel corridors. Now the walls are thinning. Search engines model human behavior. AI systems reward clarity and engagement. And suddenly, UX, SEO, and AIO aren’t separate disciplines anymore. They’re one connected system. In our latest blog, Ryan Sylvestre and Nick Walkowicz break down how designing for people leads to better performance across search, AI answers, and conversions. 🔗 https://lnkd.in/gF7XhC-B

Before the year officially wraps, we’re taking a moment to look back. 2025 was a year of building, problem-solving, and forward momentum across Digital United, and it wouldn’t have been possible without the trust and collaboration of our clients and partners. Inspired by the idea of a year “wrapped,” this video highlights some of the moments and milestones that defined the year. We’re proud of what we’ve built together and excited for what’s ahead. 🚀 Primacy Mediate.ly ZenSource

Closing out the year the best way we know how: bowling, karaoke, costume contests, laser tag, and a whole lot of laughs. Grateful to bring the team together at our annual Digital United holiday party to celebrate the work we’ve done and look ahead to everything we’re building in the year ahead! 🥳 Primacy Mediate.ly ZenSource

What a week on the road for our Digital United crew. From #AMA2025 in National Harbor to #HCIC2025 in Las Vegas, our teams at Primacy, Mediate.ly, and ZenSource had the chance to connect in person, share what we’re building, and learn from the incredible conversations happening across higher ed and healthcare. A huge shoutout to everyone who stopped by our booth at AMA, or came to a speaking session at HCIC— including Daniel Campagna’s session with Marcia F. from The University of Kansas Health System on future-proofing digital experiences, and Andrew Perry's panel on the future of healthcare advertising with Mayura Kumar from OSF HealthCare, Heather Linder from OU Health, and James Corr from Freshpaint. Events like these remind us why we love this industry: smart people, exciting ideas, and shared momentum toward what’s next. Thanks to all who made the week such an energizing one!

The AI enrollment gap is real. And it’s growing. Traditional approaches to student recruitment are losing their punch. As AI reshapes how students search, choose, and convert, higher ed marketers need to rethink their digital strategies. In our latest blog, SEO Specialist Ryan Sylvestre breaks down how universities can future-proof their enrollment marketing with an AI-first SEO playbook. A must-read for anyone headed to AMA next week 👀 https://lnkd.in/enRwBe9c

We’re headed to the American Marketing Association 2025 Symposium for the Marketing of Higher Education in National Harbor, MD, and we’re bringing a powerhouse crew with us. Our collective focus? Helping higher ed teams compete, adapt, and grow in an era where technology is accelerating everything, from student expectations to institutional pressures. Stop by Booth 210 to chat: 💥 Authentic Intelligence — human-first strategy + AI that solves problems 💥 Adaptive Influence — media built for speed, precision & enrollment results 💥 Intelligent Hosting — secure, scalable hosting + private AI infrastructure Because in #highered, advantage is about strategy, creativity, and tech that works as hard as you do. See you there!👋 Primacy Mediate.ly ZenSource

Last week, our team had the honor of sponsoring and playing in the Chris Lagassey Memorial Golf Tournament, held in loving memory of our colleague and friend. It was a day full of connection, laughter, and community - the same spirit Chris brought to work every single day. Beyond the rounds of golf, it was about celebrating his life, his impact, and the legacy he left with us. We’re proud to support this event, raise funds for Mary's Place, Inc., and most importantly, carry forward the joy, kindness, and determination that defined Chris. Here’s to honoring his memory in the way he would’ve loved most - by bringing people together. Primacy Mediate.ly ZenSource