Dātsu

Thanks Kushagra Oberoi for the kind words about our Eflorist campaign 🙏 Tomorrow we’re launching a new Valentine’s Day campaign together, packed with fresh content - stay tuned!

Thanks Kushagra Oberoi for the kind words about our Eflorist campaign 🙏 Tomorrow we're launching a new Valentine's Day campaign together, packed with fresh content – stay tuned!

What a week! Always inspiring to meet current and future partners within the igaming industry at ICE Barcelona for constructive meetings, great entertainment and, yes, one or two drinks... 😊 At Dātsu we're getting more and more acknowledgments that our authentic content solutions is a new way for the industry to look at performance marketing, and it's rewarding to get all the positive feedback. Now a well deserved weekend coming up, then time to deliver 💪

POV: You've launched an authentic content campaign and log in to check the numbers

Today we're launching a campaign with Eflorist in the U.K.! Really happy to partner with a brand like this as they head into some of the most important periods of the year — from Black Friday through the Christmas season. They’ve already seen early signs of how more authentic content can lift results in their in-house campaigns — and we’re honoured to take that concept further together. PS: Check their site for some amazing Black Friday deals 😉

Data + curiosity = results 🚀   In this campaign, four weeks of testing led to exactly what we want to see: 📈 Purchases doubled 💸 CPA steadily dropping week by week Our promise is not that we know what and how to perform right from the start, but that we’ll be curious enough to find out. And the only way to find out is endless tests of new ideas, new solutions and new uses of tech and AI. The big reward is when we get to show our clients the effect of it. In this week’s report we can see a steady improvement of CPA on a weekly basis, and it comes from testing things outside our comfort zone: Meta’s ad variations. Anyone that has done a Meta campaign recently has seen it – Meta wants you to let them do some variations in the ads, using AI to change background, move text, add elements and so on. The problem is it’s rarely something you opt-in on because you’d like to run the creative you’ve just made and not the same creative but with a sunny beach as a background…     This time, I felt, why not think about it the other way around, create a simple ad with some elements that can work with the variations and give Meta the freedom to change it.   The results? Best creative of our collaboration so far and the best week since campaign launch – volumes have doubled and the best CPA we’ve seen to date.   I have my theories on why the results are great on this ad particularly but that’s better suited for an in-depth conversation, reach out if you’d like to discuss!   For this campaign, it means we’ll try the variations more in-depth and probably change the campaign set-up to get more tests running continuously. Because yes – Meta has unsurprisingly given all spend to their AI and we’re not done testing! 😊

🎉 A big thank you to our friends at Snap Inc. for inviting us to their house-warming party in their new Stockholm office! At Dātsu, our belief is simple: the best performance campaigns are built on authentic content distributed in the right channels. Events like this remind us just how fast the landscape is evolving – and how rewarding it is to meet people who truly speak the same language 😂