DashThis

"Most businesses don't need more reports. They need visibility." One of our clients, Mira Media, shared that recently. And it made us think about which e-commerce metrics actually build that visibility. A few weeks earlier, Alaric LeBlanc told us: "Remember: the client has the data. Visibility isn't about having more dashboards. It's about having the right things on the same table, Shopify revenue, ad spend, customer behaviour... So the conversation with the client starts where it should: What do we do next?" That's why we just connected Shopify to DashThis and pulled together the 20+ metrics worth tracking that actually answer "What's next?" You're welcome: https://lnkd.in/eyJw2Q97

What's the attribution question you dread the most from your e-commerce clients? 🤔

"The Human touch? I dare to hope it stays central. That's the bet I'm making on the next 5 years." - Antoine Paré (The original post, unchanged: https://lnkd.in/eiaQ-bV2)

I just found the very first blog post we ever published at DashThis. Reading it 15 years later, three things hit me: what we got right, what I didn't expected, and what it actually takes to still be here. — Antoine Paré (The original post, unchanged: https://lnkd.in/eiaQ-bV2)

Every marketer we talk to has the same hidden routine: a spreadsheet, kept open in a third monitor, where the real KPI lives. For years, that math sat outside the dashboard. Now it doesn't have to. Calculated Widgets just landed: https://hubs.la/Q04j-98s0

AI writes the first 80%. You are the 20% that matters. We know it and that's why we broke down our internal framework for using AI: https://hubs.la/Q04h_F-s0 Cheers 🍻

Be honest: How many hours did you spend last week switching between Meta, Google Ads, or TikTok just to copy-paste numbers into a slide deck? It’s the "Tab Chaos" cycle and yes you're right: it’s a waste of your brainpower. Your clients don’t pay you to move numbers from point A to point B. Using AI in your reporting isn't about letting a machine do your job. It's about letting the machine handle the "noise" so you can finally do the work you actually love: Strategy. Check out how we're doing it: https://hubs.la/Q04gd2Xq0

"Instead of optimizing campaigns, we were fixing reports." 👉 That's from Daniel Rakus CEO of Die SEA-Experten, a Google Ads agency managing 140+ clients in Germany. Before DashThis: 1 to 2 hours per report, dashboards breaking, team members pulled away from actual campaign work. Their full breakdown of what changed and what to look for in a reporting tool. It worth 6 minutes of your time! https://hubs.la/Q04bW62V0

We're so excited to share this one 🎉 Loves Data (one of the most trusted analytics educators) just published a full hands-on tutorial about us. We couldn't be more excited about it ! In under 18 minutes, Benjamin cover everything: connecting Google tools such as Google Analytics and Google Ads, building dashboards from a template or from scratch, combining multiple data sources, and using our new feature AI Insights to make your reports actually tell a story 📣 This is exactly the kind of independent, honest walkthrough we love seeing from someone who teaches analytics for a living, to an audience that lives and breathes data. Go watch it. You'll want to build your first dashboard right after 👇 https://lnkd.in/eepG_znc

Most client relationships don’t fail because of the work. They fail because of the gap. 🤔 You deliver a 40% lift in organic traffic. But your client was expecting page-one rankings in 30 days. Same data. Completely different reactions. The most successful agencies aren't just better at marketing, they’re better at managing expectations. They know that transparency matters as much as performance. We’ve put together a practical guide to help you close that gap. From the first discovery call to the monthly report that reduces client anxiety, here’s how to keep your clients aligned and confident in your value. Read the full guide and share your thoughts 👋