Cykel reposted this
Have been testing different writing styles for months inside Cykel and finally found one that consistently performs. It goes against pretty much everything I've ever learnt about cold outbound. We call it hyper-casual. My best guess is that with everyone's inbox filled with obvious AI messages. Getting something that breaks the pattern is effective. pillars of the style are: 1. Lowercase everywhere 2. Abbreviations 3. a CTA that does NOT ask for a meeting but rather offers a piece of personalised value. This only really works for Linkedin dm's mind you. Email still a tough nut to crack and we keep that more formal. Have tested this against about 2.5k messages to date with an avg. response rate of 8%. Almost double what we see for other campaigns. We've now built this as an option directly within the platform so you can choose it when crafting outbound.