Conversios

We're proud to share that Conversios has been featured by Microsoft Advertising at #CannesLions2026🎉 A blog post by Rukmini Iyer (CVP, Microsoft AI) highlights Conversios as a company building with Microsoft Advertising MCP. Microsoft has also published a dedicated customer success case study on our work. Using MCP, our team built a Performance Max audit dashboard that evaluates campaign health, UET and conversion tracking, Merchant Center feed quality, and audience signals across 120+ accounts - with zero lift from our core engineering team. Idea to production in days, not quarters. This wouldn't have happened without the incredible support and partnership from Renee Stopps and Kenji N. at Microsoft Advertising. Thank you for backing us every step of the way. More to come. 📄 Case study: https://lnkd.in/d3tZC_vU 📝 Blog post: https://lnkd.in/euVDWAsU #MicrosoftAdvertising #CannesLions2026 #MCP #PerformanceMax #WooCommerce #Shopify #ecommerce #AI #ProudMoment Rajiv Pathak Maulik Shah Vinay M.

One of the most misleading moments in tracking is this: The tag fired. But conversions still show zero. That usually sends teams into the wrong kind of debugging. They see activity in GTM and assume tracking is working. But firing a tag and recording a conversion are not the same thing. The request may have been sent. That does not mean Google accepted it. Sometimes the issue is not performance. It is validation, attribution, or setup logic quietly breaking in the background. That is the kind of problem that can make a healthy account look worse than it is. https://bit.ly/48731ax #GoogleAdsTracking #ConversionTracking #GoogleTagManager #GTM #EcommerceTracking #TransactionID #Conversios

Not all country traffic in GA4 needs the same fix. Some of it is your own team on VPN. Some of it is junk traffic. Some of it is a compliance issue. And that is exactly why “exclude a country from GA4” is a misleading ask. Because you usually mean one of two things: hide it from reports, or stop GA4 from collecting it at all. Only one of those is easy in the UI. The other needs proper setup in GTM, gtag, or server-side logic. Same goal. Very different execution. https://bit.ly/4bE3bY0 #GA4 #GoogleAnalytics4 #DigitalAnalytics #EcommerceTracking #MarketingAnalytics #DataGovernance #PerformanceMarketing #AnalyticsSetup #Conversios

“𝙋𝙪𝙧𝙘𝙝𝙖𝙨𝙚” 𝙛𝙞𝙧𝙞𝙣𝙜 𝙙𝙤𝙚𝙨𝙣’𝙩 𝙜𝙪𝙖𝙧𝙖𝙣𝙩𝙚𝙚 𝙮𝙤𝙪𝙧 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙞𝙨 𝙧𝙞𝙜𝙝𝙩. In GA4, it’s possible to see purchase events while the actual ecommerce details are incomplete or inconsistent. That is usually why reports start to feel off: • revenue doesn’t match what your store shows • item level reporting looks thin • conversion value based decisions feel unreliable Google’s GA4 ecommerce guidance calls out required purchase fields such as currency, value, transaction_id, and items for purchase reporting. So it is not just “𝘥𝘪𝘥 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 𝘧𝘪𝘳𝘦.” It is “𝘥𝘪𝘥 𝘵𝘩𝘦 𝘦𝘷𝘦𝘯𝘵 𝘤𝘢𝘳𝘳𝘺 𝘵𝘩𝘦 𝘥𝘦𝘵𝘢𝘪𝘭𝘴 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘵𝘳𝘶𝘴𝘵𝘦𝘥.” And when GA4 is one of the sources used to judge performance, those gaps can ripple into how teams evaluate Meta and Google Ads too. That is why we built 𝗢𝗿𝗱𝗲𝗿 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 𝗘𝗻𝗴𝗶𝗻𝗲. It checks paid orders in your store backend, cross checks what was actually reported, and sends any missed conversions to GA4, Google Ads, and Meta automatically. If you want early access, DM “𝗢𝗥𝗘”. 𝙌𝙪𝙚𝙨𝙩𝙞𝙤𝙣: 𝙬𝙝𝙖𝙩 𝙙𝙤 𝙮𝙤𝙪 𝙨𝙚𝙚 𝙢𝙤𝙧𝙚 𝙤𝙛𝙩𝙚𝙣 𝙞𝙣 𝙚𝙘𝙤𝙢𝙢𝙚𝙧𝙘𝙚 𝙩𝙧𝙖𝙘𝙠𝙞𝙣𝙜? 𝙈𝙞𝙨𝙨𝙞𝙣𝙜 𝙧𝙚𝙫𝙚𝙣𝙪𝙚, 𝙙𝙪𝙥𝙡𝙞𝙘𝙖𝙩𝙚 𝙥𝙪𝙧𝙘𝙝𝙖𝙨𝙚𝙨, 𝙤𝙧 𝙖𝙩𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣 𝙜𝙖𝙥𝙨? #ecommerce #marketinganalytics #ga4 #performancemarketing #googleads #metaads #Conversios

Most ad accounts are still optimizing for what is easiest to track. Not always for what actually drives revenue. A click happens online. But many real conversions happen later: COD delivered, phone orders confirmed, appointments attended, deals closed in CRM. That is where Meta omnichannel thinking becomes powerful. When online and offline signals work together, you stop measuring only what happened in the browser and start learning from what actually turned into business. Because better optimization starts with better outcomes, not just more events. https://bit.ly/4c2uHjd #MetaAds #OmnichannelMarketing #ConversionTracking #PerformanceMarketing #Attribution #eCommerce #MarketingAnalytics #Conversios

𝘼 𝙡𝙤𝙩 𝙤𝙛 “𝙢𝙞𝙨𝙨𝙞𝙣𝙜” 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨 𝙨𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙤𝙣𝙚 𝙨𝙞𝙢𝙥𝙡𝙚 𝙩𝙝𝙞𝙣𝙜: 𝙩𝙝𝙚 𝙡𝙞𝙣𝙠 𝙖𝙧𝙧𝙞𝙫𝙚𝙙 𝙬𝙞𝙩𝙝𝙤𝙪𝙩 𝙞𝙩𝙨 𝙩𝙧𝙖𝙘𝙠𝙞𝙣𝙜 𝙩𝙖𝙞𝙡. Sometimes the click is real, but the trail is not. A growing part of the journey happens in places where links do not behave like they used to. 𝗔𝗽𝗽𝗹𝗲 has said it removes extra tracking information from links shared in Messages and Mail, and it also removes it in 𝗦𝗮𝗳𝗮𝗿𝗶 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗕𝗿𝗼𝘄𝘀𝗶𝗻𝗴. So you can still get the click. You can still get the purchase. But the click to purchase continuity can get messy. That shows up as: • shaky attribution • “direct” and “unassigned” taking more credit than they should • platforms learning from incomplete conversion context And when platforms are signal driven, incomplete context is not just a reporting issue. It can turn into an optimization issue over time. That is why we built 𝗢𝗿𝗱𝗲𝗿 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 𝗘𝗻𝗴𝗶𝗻𝗲. It is an always on safety net that watches your backend orders, cross checks what was actually reported, and sends any missed conversions to 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘴, 𝘎𝘰𝘰𝘨𝘭𝘦 𝘈𝘥𝘴, 𝘢𝘯𝘥 𝘔𝘦𝘵𝘢 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘤𝘢𝘭𝘭𝘺. It runs quietly in the background, with no manual work or setup. If you want early access, DM “𝗢𝗥𝗘”. 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻: 𝘄𝗵𝗲𝗿𝗲 𝗱𝗼 𝘆𝗼𝘂 𝘀𝗲𝗲 𝗹𝗶𝗻𝗸 𝗿𝗲𝗹𝗮𝘁𝗲𝗱 𝗴𝗮𝗽𝘀 𝗺𝗼𝗿𝗲 𝗼𝗳𝘁𝗲𝗻 𝗘𝗺𝗮𝗶𝗹 𝗮𝗻𝗱 𝗦𝗠𝗦, 𝗼𝗿 𝗽𝗮𝗶𝗱 𝘀𝗼𝗰𝗶𝗮𝗹? #ecommerce #performancemarketing #marketinganalytics #metaads #googleads #ga4 #Conversios

Not every drop in Meta performance is a tracking bug. Sometimes, it is a policy issue. If you work in health and wellness, Meta may limit the data your site can send for optimization, especially when URLs, event names, or parameters reveal sensitive intent. That means the problem is not always “tracking stopped.” Sometimes the real issue is “Meta cannot use the signal the way it used to.” Important difference. And no, switching to CAPI alone does not fix it. The smarter move is to clean the data you send and keep only the safest signals. https://bit.ly/4bO5Tub #MetaAds #PerformanceMarketing #ConversionAPI #DataPrivacy #HealthMarketing #DigitalMarketing #AdTracking #MarketingAnalytics #Conversios

𝙎𝙞𝙜𝙣𝙖𝙡 𝙡𝙤𝙨𝙨 𝙞𝙨 𝙩𝙝𝙚 𝙙𝙚𝙛𝙖𝙪𝙡𝙩 𝙣𝙤𝙬. 𝙉𝙤𝙩 𝙖𝙣 𝙚𝙙𝙜𝙚 𝙘𝙖𝙨𝙚. A chunk of your traffic will never behave like “clean tracking” traffic again. Because the modern journey includes: • ad blockers • consent choices • privacy protections • sessions that drop before everything loads 𝘖𝘯𝘦 𝘴𝘵𝘢𝘵 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘦𝘴 𝘵𝘩𝘪𝘴 𝘳𝘦𝘢𝘭: 𝘎𝘞𝘐 𝘥𝘢𝘵𝘢 𝘴𝘶𝘮𝘮𝘢𝘳𝘪𝘻𝘦𝘥 𝘣𝘺 𝘦𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳 𝘴𝘩𝘰𝘸𝘴 21% 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘶𝘴𝘦 𝘢𝘥 𝘣𝘭𝘰𝘤𝘬𝘦𝘳𝘴 𝘳𝘦𝘨𝘶𝘭𝘢𝘳𝘭𝘺, 𝘢𝘯𝘥 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 11% 𝘶𝘴𝘦 𝘵𝘩𝘦𝘮 𝘴𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴. That means “𝘀𝗼𝗺𝗲 𝘀𝗶𝗴𝗻𝗮𝗹𝘀 𝘄𝗶𝗹𝗹 𝗯𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴” is not a bug. It’s the baseline. And it matters for more than reporting. When conversion signals are incomplete, optimization learns from incomplete truth: • Meta has a learning phase while it learns how an ad set may perform. • Google Smart Bidding uses conversion tracking data to optimize bids for conversions or conversion value. That’s why we built 𝗢𝗿𝗱𝗲𝗿 𝗥𝗲𝗰𝗼𝘃𝗲𝗿𝘆 𝗘𝗻𝗴𝗶𝗻𝗲. It checks paid orders in your store backend, cross-checks what was actually reported, and sends any missed conversions to GA4, Google Ads, and Meta automatically. If you want early access, DM “𝗢𝗥𝗘”. 𝘾𝙪𝙧𝙞𝙤𝙪𝙨: 𝙬𝙝𝙖𝙩’𝙨 𝙮𝙤𝙪𝙧 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙨𝙤𝙪𝙧𝙘𝙚 𝙤𝙛 𝙨𝙞𝙜𝙣𝙖𝙡 𝙡𝙤𝙨𝙨 𝙧𝙞𝙜𝙝𝙩 𝙣𝙤𝙬? 𝘾𝙤𝙣𝙨𝙚𝙣𝙩, 𝙖𝙙 𝙗𝙡𝙤𝙘𝙠𝙚𝙧𝙨, 𝙤𝙧 𝙘𝙝𝙚𝙘𝙠𝙤𝙪𝙩 𝙛𝙡𝙤𝙬? #ecommerce #performancemarketing #marketinganalytics #metaads #googleads #ga4 #Conversios

One of the most frustrating moments in analytics: You see purchases in your store. You see something in DebugView. But GA4 reports still look wrong. At that point, most teams start questioning ads, traffic quality, or attribution. But often the issue is much more basic: the transaction setup itself is broken. Wrong purchase logic. Wrong value formatting. Duplicate events. Missing refunds. Mixed implementations. GA4 is powerful, but it’s also unforgiving when ecommerce tracking is not set up cleanly. Sometimes the biggest growth win is not more traffic. It’s fixing the data you already rely on. Some stronger hook options you can use at the top GA4 is not wrong by accident. If your revenue looks broken in GA4, start with the transaction setup. DebugView showing a purchase does not mean your reporting is correct. Bad reporting creates bad optimization. Before fixing performance, fix the purchase signal. https://bit.ly/4bKbmlA #GA4Tips #EcommerceAnalytics #GoogleAds #ROAS #Attribution #DataAccuracy #TrackingSetup #GrowthMarketing #Conversios

The audience sees the ad. The brand sees the sale. But between those two moments, there is a lot of invisible work that decides whether growth feels smooth or messy. That is true in business, and honestly, in life too. The things people do not notice are often the things doing the heaviest lifting. The prep. The structure. The follow-through. The parts that keep everything connected when things start moving fast. That is where real momentum usually comes from. #Brand #TrackWhatMatters #BetterSignals #Connected #Tracking #Conversion #SignalDrivenGrowth #DataThatPerforms #Conversios