Cohora

One chart in impact.com's latest Consumer Spending Intelligence Report should change how every ecommerce brand looks at growth. At first glance, it looks like good news. * Spend per customer: +0.3% * Average order value: +1.9% Then you notice the third bar. * Transactions per customer: -1.6%. Consumers aren't buying more, in fact, they're buying less often. That's an important distinction. Revenue can look healthy while purchase frequency declines. When that happens, customer inactivity grows long before it shows up in your revenue reports. All brands obsess over ROAS, CAC, AOV, Conversion rate... Far fewer measure the health of the customer base itself. Revenue tells you what happened BUT customer health tells you what's about to happen.

AI won the battle for marketing execution. That was one of the most interesting themes emerging from Cannes Lions this year. In a recent Ad Age article, marketing leaders from Meta, Bose, and eos pointed to a shift happening across the industry. The conversation is moving beyond campaign automation, content generation, and media optimization. The focus is increasingly turning toward customer understanding. Not: • How do we create more campaigns? • How do we generate more content? • How do we automate more workflows? Instead: • What are customers telling us? • What drives loyalty? • What signals matter most? • Where should we invest next? Organizations have access to more customer data than ever before. The challenge is turning those signals into actionable intelligence. That shift is shaping how brands think about retention, customer experience, first-party data, and long-term growth. We explored the topic in our latest article, inspired by insights shared at Cannes Lions International Festival of Creativity and reported by Ad Age. https://lnkd.in/gMUfa59g Thank you to Ad Age, Cannes Lions, and the marketing leaders helping move this conversation forward. #CannesLions #CannesLions2026

A customer can go 90 days without buying and still be one of your healthiest customers. That sounds wrong, but think about it... They still open your emails. They still consume your content. They still complete surveys. They still provide feedback. They still interact with your brand. They still show up. Yet many #retention programs would classify them as inactive because they haven't purchased recently. We analyzed engagement cohorts across ecommerce brands and found customers repeatedly returning month after month to participate in brand experiences long after registration. Not to buy, but to engage. The question isn't: "Did they purchase?" The question is: "Are they still paying attention?" Purchase data tells you what happened while returning engagement tells you what's next. We broke down the cohort data and why this matters for retention teams. Get the analysis here: https://lnkd.in/eM2BiY_d

A new Acxiom + EMARKETER report found: 55.4% of brands still have siloed first-party data 42% say their customer data foundation is immature 52.7% admit they are not prepared for AI-driven marketing At the same time, personalization and customer experience are now the #1 drivers of identity investment. Question for eCommerce and retention leaders: Where would you honestly rate your customer data strategy today? Are brands actually ready for: AI-driven retention real personalization unified customer intelligence predictive engagement Or are most still operating with fragmented systems and incomplete customer understanding? Curious whether others agree with the report’s direction here. We broke down the findings and how Cohora approaches this challenge below. Read more - https://lnkd.in/epzgVS8p

Customer participation for this retail brand grew 44,000%+ in the first 8 months after launching Cohora. Participation measures how actively customers continue interacting with a brand after checkout through experiences, content, feedback, and ongoing engagement. Participation is one of the strongest leading indicators of CLTV, repeat purchase behavior, and long-term customer growth. Want to see what participation looks like inside your customer base? Get a free customer analysis from Cohora. https://lnkd.in/eH34NwUe

Reactivated customers generated more than 2x the CLTV of the average customer base after Cohora implementation. That’s not a small retention lift. That’s a completely different customer value profile. What stood out most: - higher AOV from reactivated buyers - stronger long-term customer value - fewer low-value discount-driven purchases The data suggests something important: Customer reactivation may be one of the most underutilized profit levers in ecommerce right now. Full breakdown below. 👇 https://lnkd.in/eFMCMx3B

Brands spend a fortune trying to acquire customers while underestimating the value of the ones already paying attention. The difference in customer behavior gets very noticeable once participation increases. 👀

Brand marketers and media buyers are desperately searching for “high-quality” reach as acquisition costs continue climbing. Authenticated audiences, real intent signals, and trusted inventory are becoming harder to find and more expensive to buy. But maybe brands don’t need to rent high-quality audiences...maybe they need to reactivate the one they already own. A lapsed customer is still one of the only audiences with proven purchase intent, known behavior, and first-party history attached to it. That may be the highest-quality audience in marketing. Activate it with Cohora. https://lnkd.in/ee__5hin

We’re almost into May, and only 5 spots remain for this month’s Free Customer Analysis for brands that want to uncover where repeat revenue is being lost. We’ll show you: • Where customers are dropping off after first purchase • Missed opportunities to drive second + third orders • Segments with the highest revenue upside • What’s likely hurting retention today • Clear next-step recommendations Most brands are sitting on revenue they’ve already paid to acquire. We’ll help you find it. If you want one of the 5 remaining openings, request yours here: https://lnkd.in/eH34NwUe #ecommerce #customerretention #retentionmarketing #dtc #shopify #growthmarketing #crm #loyaltymarketing

Marketers know exactly what personalization should look like. They just can’t produce enough of it to matter. Real personalization requires constant signals, fresh content, and ongoing adaptation. Unfortunately most brands are still relying on static campaigns, predefined segments, and lots of guesswork. So the experience flattens. Here’s what most teams are missing: Personalization shouldn’t come from your team. It should come from your customers. Their behavior, their content, their interactions Your job isn’t to manufacture relevance, it’s to create a place where it naturally happens. That’s the difference between running campaigns and building a system. Build your system with Cohora. via EMARKETER https://lnkd.in/eHesnF_Y