Coaches skip posting the "boring" testimonials that local parents actually want to see, and chase viral clips from people who will never set foot in their gym. Coleman Ayers of By Any Means Basketball put it plainly: "I would rather have 500 views from 500 people who are our ideal customer profile versus a million views from people who aren't even in our local market." The dopamine hit of going viral feels great. But Cole also asked the question every local coach should sit with: "Will it really provide an ROI into your local business?" #sportscoach #facilityowner #coachingbusiness #privatecoachingtips #localmarketing
CoachIQ
Spectator Sports
San Diego, California 172 followers
Streamline, Manage & Grow your Sports Coaching Business Scale your coaching beyond in-person sessions, increase customer
About us
CoachIQ is a digital coaching platform that empowers a sports coach to monetize their expertise and coach more athletes, better.
- Website
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http://Coachiq.io
External link for CoachIQ
- Industry
- Spectator Sports
- Company size
- 2-10 employees
- Headquarters
- San Diego, California
- Type
- Privately Held
Locations
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Primary
Get directions
San Diego, California 92024, US
Employees at CoachIQ
Updates
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Cancellations were killing Michelle Toy's schedule before CoachIQ. She'd block off her morning, drive to the facility, set everything up, then get a last-minute text. Or nothing. Just an empty gym and a session she'd already built her day around. CoachIQ's automated reminders fixed it. Athletes get reminded before their session. Parents confirm. The no-show rate dropped. Michelle stopped building her week around sessions that were never going to happen. This is what CoachIQ is built for. Not just scheduling, not just payments. Keeping your business running the way you actually planned it. #privatecoachingtips #sportscoach #basketballcoach #facilityowner #coachingbusiness #sportstraining
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If you're processing $5,000 a month and not passing Stripe's fee to athletes, you're paying $1,800 a year just to accept payments. Every serious business passes the processing fee at checkout. 2.9% plus 30 cents. Athletes see a small surcharge and don't think twice. In CoachIQ it's a single setting: match Stripe's rate, add a label, and it shows at checkout. #sportscoach #coachingbusiness #facilityowner #privatecoachingtips #sportsbusiness
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Coleman Ayers of By Any Means Basketball described a moment that probably sounds familiar to a lot of coaches. He was talking to parents he'd worked with for years and thought: "Holy shit, we really make a big impact." His approach: use on-court training as "a trojan horse to get into the development side of things, the human development side of things." Cole said they have plenty of athletes who'll never play college basketball, and everyone knows it. "But why they're around is because they love the environment, their parents love how they're developing as a human, their social skills, their confidence, the whole nine." #sportscoach #facilityowner #coachingbusiness #youthsports #athletedevelopment
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Michelle Toy won State Coach of the Year. Her honest reaction? "Do I still think I earned it? I don't know." She's surrounded by great coaches. She knows it. The award didn't change that. What it did was remind her that the work she'd been doing in those early years, the grinding, scrappy years, had mattered to someone outside her own gym. That's a different feeling than winning. Harder to manufacture. Harder to ignore. #privatecoachingtips #basketballcoach #sportscoach #coachingbusiness #coachlife #athletedevelopment #youthbasketball #basketballtraining
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If scheduling still runs through text messages and Venmo requests, you're paying a time tax every single week. CoachIQ's scheduler puts all of it in one place: parents see your availability, session length, cancellation policy, and payment options. They book, they pay, it's confirmed. You don't do anything. #sportscoach #coachingbusiness #facilityowner #privatecoachingtips #sportsbusiness
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Hiring a coach and sending them straight to the court is how you lose them in 3 months. Coach Ace built a full onboarding checklist for every coach he brings on. Legal setup, expectations, comp structure, the whole thing. He treats new coaches like they're starting a business of their own, because in a lot of ways they are. The coaches who stick around long-term are the ones who felt set up to win from day one. #sportscoach #privatecoachingtips #facilityowner #coachingbusiness #sportsacademy #athletedevelopment #basketballcoach #sportsbusiness #coachiq
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If you're still running your private coaching business without CoachIQ, Michelle Toy's biggest regret is aimed directly at you. She built a real roster, trained high school athletes, ran a serious program. But she was doing all of it manually. Her phone, her contacts, and a prayer that everyone showed up. Getting on CoachIQ a year earlier would have changed everything. The hours she spent chasing payments, confirming sessions, and managing her calendar were hours she wasn't coaching. There's no version of building a private sports business at scale without it. If you're still doing it by hand, you already know what she means. #privatecoachingtips #sportscoach #basketballcoach #coachingbusiness #facilityowner #sportstraining #coachiq
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Most coaches have it backwards. Content before they've built anything worth filming. Coleman Ayers of By Any Means Basketball put it simply on the pod: get to 50, 60 clients. Train coaches to run it for you. Put systems in place. Then go do something cool and post it. "Don't post cool stuff. Do cool stuff and then post it." No athletes means no trust from parents, no testimonials, no gym full of kids to spark ideas off of. The content problem fixes itself once the business is actually built. #sportscoach #facilityowner #coachingbusiness #privatecoachingtips #basketballtraining
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Coach Ace has one focus for his business this year. Not more sessions. Not a bigger facility. "Separate myself from the crowded middle." He's not trying to be the biggest gym in his area. He's trying to be the most different. There's a version of success in private coaching that looks like doing what everyone else is doing, just a little better. Coach Ace isn't interested in that. #sportscoach #privatecoachingtips #facilityowner #coachingbusiness #sportsacademy #athletedevelopment #basketballcoach #sportsbusiness #coachiq