Classy Llama

Learning isn't always about new technology. Sometimes it's about becoming a better communicator. Our latest Lunch & Learn focused on navigating hard conversations with confidence, empathy, and clarity. These discussions reminded us that trust isn't built by avoiding difficult conversations—it's built by having them well.

Well done Fellers! Proud to have gotten to partner with you on this build!

They're live! This week we launched Item Inc. (iteminc.com) — and this one was special. Item Inc. came to us as a BigCommerce rescue-and-build with one of the deepest ERP integrations we've ever taken on. Over 14 months, our team rebuilt the storefront from the ground up and wired it directly into Microsoft Dynamics 365 Business Central — making it one of the most technically complex projects we've delivered this year. What we built: 🛒 A full BigCommerce storefront on the Cornerstone theme 🔄 Bidirectional ERP sync via Celigo — products, pricing, customers, orders, and order status all flowing seamlessly between Business Central and BigCommerce 🏢 A B2B module with custom company grouping, tiered pricing (LEVEL1/2/3), and PO payment support 🔍 Athos Commerce search with custom facet configuration 🔗 A 301 redirect map covering 185,000+ legacy URLs to protect SEO continuity through the migration By the numbers: 14 months of active development, 2,000+ hours logged, 25+ team members contributed The best part? Hearing it from the client. In owner Michael Rizer's words on launch day: "Big thank you to everyone at Item and Classy Llama! We have finally launched... I've been thinking about this day for almost 4 years!" Four years in the making — and a true team effort across both companies. Huge congratulations to everyone at Item Inc. and the Classy Llama crew who made it happen. 👏 This is the kind of complex, ERP-connected commerce work we love. P.S. This kind of work is made so much better by partners like Athos Commerce and Celigo! Thanks for being a key part. #BigCommerce #BusinessCentral #B2BCommerce #ERP #Ecommerce #DigitalCommerce #ClassyLlama #Celigo #Klevu

No matter where we call home, we're united by a commitment to great work, meaningful relationships, and helping our clients succeed. One Team. Many Flags. One Mission. #FlagDay #RemoteWork #GlobalTeam #ClassyLlama #PeopleFirst #RemoteCulture

DMK wins at Classy Llama. Not afraid to say it! 😏 Well done Schlitz Masheleni Nick Aumiller Renan Pellegrinelli Shashank Chauhan Carlos Braga Gustavo Fonseca Lauren Ada Joubert and Kristyan Rocha!

We have been delighted to work with Fellers on their Shopify site over the last few months! Philip LaFata and team have been great! Thanks to Sam Anderson, Rick DaSilva, and Ali Qamhieh for their support! More great things to come. 🦾 #classyllama #shopify

Forward-thinking companies don’t just adopt AI tools — they build intentional strategies around them. We’re excited to continue equipping our team with tools like Anthropic Claude Cowork to help us work smarter, move faster, and create even greater impact together.

Your biggest buyer next year might not have a heartbeat. High-volume procurement teams are starting to deploy AI agents to handle sourcing and reordering. If your product specs are trapped in PDFs, those agents will quietly buy from your competitor. Swipe through to see how to make your catalog machine-readable and protect your revenue. 👇 #B2BCommerce #EcommerceStrategy #DataArchitecture #ClassyLlama

Not one to be missed. Stress test your tech stack with Celigo.

The era of buying cheap top-of-funnel traffic is over. The deprecation of third-party cookies destroyed the old economics of customer acquisition. Brands that continue to pour budget into ad platforms are watching their margins vanish. You're likely paying a premium to acquire customers who leave after a single transaction. Growth strategy in 2026 demands a rigorous focus on first-party data. Customer Lifetime Value must transition from a retrospective reporting metric into your primary operational priority. Your checkout experience is your most valuable data capture mechanism. Leading brands use the post-purchase flow to collect zero-party data directly from the buyer. They capture user preferences, predict the next logical purchase, and build retention systems that drive actual loyalty. A profitable retention strategy requires a tech stack calibrated to recognize returning users and personalize their journey automatically. If you're ready to talk post-purchase architecture and retention strategy, connect with our team. #ShopifyPlus #EcommerceStrategy #CustomerRetention #FirstPartyData #ClassyLlama