About us
Cardinal Path leverages digital analytics to deliver insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical level to generate tangible and quantifiable value for our partners. Described as “analytics ninjas” by Forrester Research, we consider data to be the raw material of our craft. We have experience up and down the Business Intelligence stack to include advanced attribution modeling and deploying and integrating leading analytics platforms, dashboards, tag management, and statistical analysis technologies. We do this through our proven approach, the Cardinal Path, to provide clients with a single point of truth that informs and empowers confident data-driven decision-making. We applied this approach to brands such as Merck, Papa Johns, US Cellular, NPR, NBC News, DeVry and hundreds of others.
- Website
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http://www.CardinalPath.com
External link for Merkle | Cardinal Path
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Vancouver, BC
- Type
- Privately Held
- Specialties
- Web Analytics & Digital Intelligence, Benchmarking & Competitive Intelligence, Search Engine Marketing & Optimization, and Training & Education
Locations
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Primary
Get directions
1075 West Georgia St
Suite 1580
Vancouver, BC V6E 3C9, CA
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Get directions
515 North State Street
22nd Floor
Chicago, Illinois 60654, US
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Get directions
1 University Avenue
6th Floor
Toronto, ON M5J 2P1, CA
Employees at Merkle | Cardinal Path
Updates
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Merkle | Cardinal Path reposted this
Running experiments is easy. Scaling an experimentation program is the hard part. The teams that win don't just test more. They build a system: clear prioritization, the right operating model, and a culture that turns results into momentum. That is how you break the velocity ceiling. On June 17, Merkle's Experience Optimization team is sharing what separates programs that plateau from programs that compound, and how to build one that keeps growing. You'll come away with practical ways to: • Increase test velocity without sacrificing rigor • Build a prioritization model your whole team trusts • Scale through people and process, not just tooling • Connect experimentation to the outcomes leadership cares about Live Webinar Wednesday, June 17, 2026 12:00 to 1:00 PM ET REGISTER HERE: https://lnkd.in/eUdg3xa2
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Running experiments is easy. Scaling an experimentation program is the hard part. The teams that win don't just test more. They build a system: clear prioritization, the right operating model, and a culture that turns results into momentum. That is how you break the velocity ceiling. On June 17, Merkle's Experience Optimization team is sharing what separates programs that plateau from programs that compound, and how to build one that keeps growing. You'll come away with practical ways to: • Increase test velocity without sacrificing rigor • Build a prioritization model your whole team trusts • Scale through people and process, not just tooling • Connect experimentation to the outcomes leadership cares about Live Webinar Wednesday, June 17, 2026 12:00 to 1:00 PM ET REGISTER HERE: https://lnkd.in/eUdg3xa2
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Merkle | Cardinal Path reposted this
You've invested in good platforms. But are they the right ones for where you're headed, and are they being operated under one strategy, or several? For most enterprises, the gap isn't the technology. It's the strategy connecting it. Teams pick capable tools in isolation, stand them up against siloed goals, and end up with a stack that runs but doesn't move forward together. AI is making that gap visible faster, and rewarding the companies that closed it first. This webinar walks through the modern Digital Experience Stack and the strategic choices that separate leaders from followers. We'll cover how to evaluate whether you have the right tools for the job, connect them under a unified measurement and optimization strategy, and turn your stack into something that actually compounds value.
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You've invested in good platforms. But are they the right ones for where you're headed, and are they being operated under one strategy, or several? For most enterprises, the gap isn't the technology. It's the strategy connecting it. Teams pick capable tools in isolation, stand them up against siloed goals, and end up with a stack that runs but doesn't move forward together. AI is making that gap visible faster, and rewarding the companies that closed it first. This webinar walks through the modern Digital Experience Stack and the strategic choices that separate leaders from followers. We'll cover how to evaluate whether you have the right tools for the job, connect them under a unified measurement and optimization strategy, and turn your stack into something that actually compounds value.
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It keeps getting better with Amplitude's product and capability releases. Reach out to us for a deeper dive into Amplitude and the value it drives to Experience optimization.
You’re not competing to rank in search results anymore. You’re competing to be cited. Amplitude AI Visibility analyzes your brand in AI search results so you can track how different LLMs are recommending you versus competitors, create targeted content to improve performance, and combine reporting for AI visibility trends and downstream traffic and conversions in a single dashboard (or AI chat). Check out the newest releases in Amplitude AI Visibility: https://lnkd.in/gy4D5ZAh
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A huge thank you to Jessica Qaasim Derk de Korver Ben Dreyfuss Cassandra Finn Al Takeuchi and the entire Google team for being such incredible partners! 👏 We were thrilled to have our very own Corey Koberg Corey Blenkarn Alex Clemmons John Baronello Sarah Viala Amardeep Singh and Lauren Norton share the stage with you at this fantastic event. At Merkle | Cardinal Path, we are incredibly proud of the work we do together to drive innovation and meaningful results within the Google Marketing Platform ecosystem. Thank you for a great event, here’s to many more successful collaborations ahead! 🚀
Yesterday, measurement was a report card. Today, measurement is fuel. Fuel that powers AI and… shifts measurement from "what happened" to "what’s next." ✨ A quiet evolution is underway. Leading CMOs are making three shifts: 1️⃣ Reorienting to a new landscape: ↳ Shorter decision pathways ↳ Higher pressure for ROI ↳ Privacy headwinds ↳ Media complexity ↳ Higher stakes 2️⃣ Evolving measurement into a growth system: 1/ From legacy metrics → to business outcomes 2/ From describing performance → to decoding demand 3/ From one-size-fits-all → to incrementality, attribution, MMM 3️⃣ Strengthening the data signals that power performance: ↳ Building durable data foundations (e.g., Google Tag Gateway) ↳ Enriching signals with first-party data (e.g., Data Manager) ↳ Activating data toward value (e.g., Value-Based Bidding) ✨ Like most major shifts, this isn’t happening in isolation. It’s being built with the right partners. A big thanks to Google Marketing Platform sales partners like Merkle | Cardinal Path, for continuing to lead the way in measurement’s evolution. I enjoyed speaking with your audience about what’s next. ✨How are you evolving your measurement strategy in 2026? #CMO #MarketingStrategy #AI #DataStrength #Measurement #ROI
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Now live: 2026 State of Digital Experience Analytics -> https://bit.ly/4s9ESb9 The future of analytics isn’t about more tools. It’s about better architecture. This report brings together insights and hands‑on experience from a fantastic group of SMEs: Ariana W. Matt Spence Corey Blenkarn Mike Watts Alex Clemmons Amardeep Singh with a shared goal of helping enterprises modernize their analytics foundations and prepare for what’s next. If you’re thinking about analytics ROI, AI readiness, privacy or the future of digital experience measurement in 2026 and beyond, this one’s for you.
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We talk a lot about cookie banners, but there’s a quieter signal your customers are sending that you might be missing. It’s called GPC, and ignoring it is a "compliance oops" you’ll want to avoid. Our Privacy and Compliance expert, Ariana W. breaks down what it is and why it matters for your 2026 strategy. Full post here: https://bit.ly/4arArTa
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New year, new... mistakes? Stagnation happens when we play it too safe. For 2026, let's stop recycling old errors and start making better, bolder, newer ones. Lauren Norton's latest post breaks down why this is the ultimate resolution for data leaders: https://bit.ly/4qNgpI3