JubileeTV reposted this
Older adults are not reluctant to embrace technology. They are reluctant to use technology that feels intrusive or wasn't designed with their priorities in mind. That is the starting point for a new guest post by Ashish D. Aggarwal, PhD, Co-Founder and CEO of JubileeTV, an AgeTech Collaborative™ from AARP startup participant. Drawing on nearly a decade of designing technology for older adults, he shares three principles for building AI that earns trust. The first is to treat privacy as a first design decision rather than a later feature, through explicit consent, minimal data collection, and transparent communication. The second is to build technology that disappears into daily life, which is why JubileeTV designed around the television, the most familiar device in the home. The third is to design for what older adults actually care about: independence, connection, and dignity. A 2025 AARP survey found that nearly six in ten adults aged 50 and older say technology still isn't built with their age or needs in mind. With more than 112 million Americans aged 50 and older, Dr. Aggarwal makes the case for designing with them front of mind. Read the full guest post here: https://lnkd.in/eNC7w87U #AgetechCollaborative #AARP #AgeTech #AI #ExpertInsights