Bókun, a Tripadvisor company

👀 Something exciting's coming next week… The real world is already extraordinary enough and we've got the photos to prove it. No AI required. 📸 Nobody captures that better than the people running tours, activities and experiences every single day. Start digging through your camera roll. You’re going to want to be a part of this. #UnrealExperiences #ExperienceOperators #ExperienceIndustry

💸 Still pricing every ticket the same, no matter when it's booked? You're not alone. According to Arival, only 1 in 4 operators worldwide have adopted variable or dynamic pricing. 🧐 Peak season punishes the rest. Too high, and you lose bookings to competitors. Too low, and you leave revenue on the table. 💰 Bókun's Price Modulator lets you set the rules: 30% off for guests booking 6 months out. 10% off when it's 48 hours to go and seats are still empty. You choose. Get an edge over your competition this peak season with smart pricing, and more importantly make sure all your slots are booked out. 🎉 #ExperiencesIndustry #ToursandActivities #TourPricing #PeakSeasonBookings

📈 Couples art classes. Up 5,484% in search demand. That's one of the most searched couples experience on the planet right now - and it's part of a bigger shift. "Turbulence testing" has taken over the internet. Couples using travel to stress-test their compatibility. Navigate something new together. Find out who reads the map and who panics. The result? Google searches for "couples travel experiences" are up 3,343% in a year. 🤿 Couples diving: +3,491% 🍱 Couples food tours: +1,187% ⛷️ Couples skiing: +1,364% 🚣♀️ Couples kayaking: +599% These aren't niche numbers. This is mainstream demand searching for experiences that operators already run. 💡 You don't need to build something new. You need to repackage what you've got. Update your listings. Lead with the challenge. Frame it as a test. The couples are searching, make sure they find you. #TravellerTrends #CouplesExperiences #TurbulenceTesting #TourismTrends

⏰🙌 Operators save up to 200 hours a year with Bókun. Peak season is where that time matters most. We unveiled our new calendar during our most recent Tide release, and it was built with your busiest months in mind. 👀 Colour-coded views, time and experience toggles. live alerts - all built so you and your team have up-to-date information. No need to switch between different areas - assign resources, update departure management and edit the experience, all in one place. 💬 This update came directly from feedback you gave us - we hope it's saving you time this peak season! #BookingSoftware #ToursandActivities #ExperiencesIndustry #TourManagement

🥇 Bókun is officially a Golden Connectivity Partner of Civitatis It's the kind of recognition that doesn't come from one good month... It comes from years of getting the unglamorous stuff right: availability that syncs instantly, bookings that route without a hitch and zero double-bookings for our operators. 💪 Civitatis connects millions of travellers to activities, day trips and tours across the Spanish-speaking world. Operators selling there through Bókun get the best of both: Civitatis' reach, and a system that handles the rest automatically. Thank you to the Civitatis team for the partnership, and to every operator that proves Bókun and Civitatis is a winning combination. 🤝 🎉 P.S. That's four premium connectivity partnerships and counting: Klook, GetYourGuide, Viator, and now Civitatis. #Civitatis #TravelTech #BookingSoftware #ExperiencesIndustry

Did you know? 68% of travellers factor experiences into their decision-making when choosing a destination. 🤩 According to Tripadvisor's Summer Travel Index, activities and experiences aren't just part of the trip. They're the reason people show up in the first place. For Gen Z and Millennials, that number jumps to 75%. Your experience isn't just something to do. It could be the entire reason someone books their trip. So how do you make sure you are capturing the demand? 📍 Lead with your destination: sell where you are, not just what you do 🔍 Be visible early: keep your distribution broad to be at the forefront of travellers' minds 📸 Bring your destination to life: fill your website and descriptions with photos & videos 🤝 Collaborate locally: partner with other suppliers and DMOs to showcase your destination 📈 Just a few small tweaks could make this your best peak season yet! #SummerTravel #TravelTrends #ToursandActivities #ExperiencesIndustry

🌞 Peak season is coming. Is your listing ready? Our recent webinar with Viator - Getting Ready for Peak Season - covered exactly what operators need to do to perform when it matters most. The short answer? Travellers ask three questions before they book: 1️⃣ Is it affordable? 2️⃣ Is it reliable? 3️⃣ Does it fit my plans? Your listing needs to answer all three. Fast. Strong photos, real reviews, clear pricing and free cancellation as a trust signal throughout. A few simple changes could be the difference this peak season. 📈 👀 Watch the full webinar for Viator's top listing tips, plus the Bókun features the best operators are using to win peak season on our website. #PeakSeasonBookings #ExperiencesIndustry #ToursandActivities #Viator

👀 If you haven't seen this from Sam Jefferies yet, it's worth two minutes of your time... He discusses one of the most important mindset shifts we see operators make, and it came up again and again at our Community Connect event in London with Viator. The shift from "direct is best" to "be everywhere your traveller is" isn't just a trend. The data backs it up, and the operators in that room who've cracked selling across multiple channels have seen the results. 📈 Start with the channels your travellers already trust. Build from there. 💪 #ToursandActivites #ExperiencesIndustry #ChannelManager #Distribution

Living Tours don't just run tours - they're everywhere their travellers are. 🌍 🙌 And Bókun makes that possible. Connect to global OTAs such as Viator, GetYourGuide, Airbnb, Headout and 2,600+ local and niche resellers in the Marketplace. Combo tours with complementary suppliers. Expand reach with Google Things to Do. Unlock Agent areas for offline partners. And, payment links, POS, booking widgets, and a no-code website builder are all ready to help boost your direct bookings. One platform. Every channel covered. 🤩 As Living Tours put it: "I feel like I cannot imagine the world of Living Tours without Bókun now." That's the Bókun effect. 🚀 🎥 Watch how Living Tours built their distribution below... #ExperienceOperators #TourOperators #BookingSoftware #ToursandActivities

👀 Are you keeping an eye on the biggest traveller trends this summer? 📈 76% of travellers say the skills they learn on a trip stay with them longer than any souvenir. 82% say learning something new makes travel more memorable than sightseeing alone. The experience isn't a nice-to-have anymore - it's the whole point of the trip. A few key takeaways to be ready for the summer demand: 🌅 Add an evening slot to your existing experiences 🍝 Reframe food experiences around local traditions & the people behind it 🎬 If you're near a filming location, build it into your story 🏔️ Lean into cooler, slower, more immersive 🤓 Want to read the full breakdown? Head over to our website for the Summer '26 Tourism Trends blog. #TravelTrends #ExperienceOperators #TourismTrends #Summer2026