Blinkfire

🇪🇸⚽️ As Spain is onto the World Cup Final, we figured it was a good time to showcase the top 10 jersey sponsorships from the 2025-26 LALIGA season! Real Madrid C.F. and FC Barcelona alone generated a staggering $1.37 billion in combined media value for their front-of-jersey sponsors through owned and earned social media. To put that in perspective: Emirates ($773.9M) and Spotify ($594.0M) earned over 10 times more value than the remaining top 10 LALIGA kit sponsors combined. Blinkfire Benchmarking allows you to elevate your sponsorship game with unparalleled insights on asset performance, partnership value, and industry comparisons. Explore comparative analytics across the world’s top leagues, teams, athletes, creators, and more 🔗 https://buff.ly/jPq0rgB

The FIFA World Cup semi-finals kick off today! However, only one semi-finalist (France) made the top 5 in social media views during the World Cup. 🥇The Egyptian Football Association leads all teams with 1.7 billion views despite having never won a World Cup game before this year's tournament. Their Instagram content accounted for 74% of those views, as they showcased behind-the-scenes content that included locker room celebrations and candid player interviews. Since the start of the tournament, the team has also added 7.8 million new followers (131% growth). The Pharaohs, led by Mohamed Salah, have more than capitalized on their success on the world stage this year! FIFA World Cup 2026™ - Canada, Mexico and the United States | #FIFAWorldCup

Brands without TV earned media tracking miss 25% of their sponsorship value in the NBA. That's a whole lot of 💰️. Sponsorship value doesn’t stop with the final whistle. It expands into the highlight reels, recap shows, interviews, and viral clips that fans consume long after the game is over. Through keyword-driven searches and video processing, Blinkfire captures all that exposure to give you the full value of each sponsorship. Learn more about Blinkfire's TV earned media tracking 🔗 https://buff.ly/M5Fu5g5 Explore Blinkfire's 2025-26 NBA Report 🔗 https://buff.ly/1PHyU80 National Basketball Association (NBA) | #NBA

Happy Friday! Kick off the weekend with insights on Erling Haaland's lookalike ⚽, the World Cup Quarter-Finals 🏆, Premier League jersey sponsorship rankings 💰, and more in our weekly newsletter!

A creator who simply resembles Erling Haaland just posted circles around most official athlete and club content. Since June 1, Emma Kate Willman has posted 64 times, generating 2.4 million engagements and 64.7 million views across TikTok and Instagram. Willman's eight posts referencing her Haaland resemblance account for 96% of those engagements and 82% of those views. Haaland himself is commenting and engaging on the posts. Lesson here: Funny and relatable content wins! See the posts 👉️ https://buff.ly/LmmIhnl

Blinkfire’s 2025–26 Premier League jersey partner rankings are in, revealing the staggering media value generated by front-of-jersey and sleeve sponsorships across owned and earned social media. 👑 The Front-of-Jersey Giants: Arsenal Football Club and Emirates led the league, racking up a mind-blowing $251.0M in media value, closely followed by Liverpool Football Club ($215.3M) and Manchester United ($194.6M). 👕 Sleeve Placements Pack a Punch: Sleeve partnerships proved to be incredibly lucrative, with Manchester United and DXC Technology topping the charts at $63.8M, followed by Arsenal's Visit Rwanda placement at $56.6M. From historic global fanbases to viral match day highlights, Blinkfire's industry-leading technology tracks and values every single frame of logo exposure to give organizations and brands the most precise analysis of their sponsorship ROI. The Premier League | #EPL

The National Basketball Association (NBA) numbers are in, and fan behavior is shifting fast. As video content and social sharing take over, Blinkfire has put together the key takeaways that define the 2025-26 season and more in our NBA Report 🔗 https://buff.ly/8CX275b 🔀 Shares > Likes: Total engagements dropped -35% YoY, yet Instagram shares rose 27%. 📈 The Video Boom: All 30 teams combined for 12 billion views, while the main league account exploded for 21.0 billion views. 💰️🤝 The Power of Premium Assets: The State Farm Stanchion Arm took the crown as the most valuable in-arena asset at $243 million, while the Los Angeles Lakers + Bibigo partnership drove the league's top jersey patch at $49.7 million—more than the next four patches combined!

💰️⚽️ As Major League Soccer pauses for the World Cup, Blinkfire's Benchmarking data explores the value of front-of-jersey sponsorships across the league. Driven by global icon Lionel Messi, Inter Miami CF generated a mind-blowing $33.4M in media value between February and May for Royal Caribbean Group—outpacing the rest of the top 10 combined by more than 3.5x! Orlando City SC ($4.7M), Los Angeles Football Club (LAFC) ($2.3M), and FC Cincinnati ($669K) also pulled in impressive exposure for their front-of-jersey sponsors. Key takeaways for sports marketers: 🎽 Front-of-Jersey Power: Kit sponsorships remain one of the highest-yielding assets in digital media valuation. 🌎 Global Appeal vs. Local Reach: Star power transforms domestic club accounts into global media hubs, providing exponential earned media value for partners.

🌭 Joey Chestnut eats hot dogs, but brands are eating up the social media ROI! Joey Chestnut secured his 18th Nathan's Famous, Inc. Mustard Belt this 4th of July, and the social media numbers were almost as impressive as Chestnut consuming 66 hot dogs & buns in 10 minutes. We tracked the social media value from the event, and in just one day, the digital buzz surrounding the contest brought in jaw-dropping numbers: 👀 54.7 million views 💰 $734,900 in social media value From the Step and Repeat banners featuring brands like Chinet and Polymarket, to the classic Nathan's Famous uniforms, these brands received valuable exposure from media companies, celebrities, and athletes joining in on one of the most iconic 4th of July traditions! Major League Eating | #MLE

We've compiled the ultimate 2025-26 NBA Report: a data-driven playbook tracking the trends, teams, and brands that dominated the court this year 🔗 https://buff.ly/MdMB0qC 🔹 Team Follower Growth 🔹 Sponsorship Asset Rankings 🔹 Knicks vs Spurs on Social Media 🔹 TV Earned Media ROI and More! National Basketball Association (NBA) | #NBA