Closo

While others optimize routes, we optimize the network topology. The vision outlined by Ivan Cerkasin isn't just a manifesto. It is the architectural blueprint of Closo. We aren't building a logistics company. We are building the Operating System that makes this decentralized reality profitable from Day 1. The warehouse is everywhere. The software is here. #Closo #ReverseLogistics #SupplyChainTech

We paid for the product. Paid to store it. Then paid to destroy it. That’s the "triple loss." And honestly, we see it all the time. One operator held onto $150k of tech accessories for six months, convinced they could sell it "next season." The reality? Storage fees eventually cost more than the inventory itself. Most brands try bulk liquidation to stop the bleeding. But the math is brutal. You might get 5-10% of retail value. Then freight costs eat half of that. We've seen a smarter move. Brands that route stagnant stock to specific secondary sellers—instead of one giant bulk jobber—are seeing recovery rates hit 30-60%. Same inventory. Just sold where people actually want it. Here's the thing — dead stock isn't trash. It’s just a distressed asset in the wrong place. What’s your hard deadline for moving stagnant inventory? https://lnkd.in/gJYtjnmm #UnsoldInventory #RevenueRecapture #Ecommerce #InventoryRecovery #Resale

One brand lost $200k in inventory because their "strategic" partner missed one detail. Most teams think hiring a 4PL fixes the logistics headache. This brand thought so too. They had a fancy setup managing three warehouses across different time zones. On paper, it looked perfect. But here's the thing — the partner focused entirely on outbound shipping and ignored returns. The result? $200k of seasonal inventory sat in "return purgatory" across three states. By the time it was inspected and restocked, the season was over. They had to liquidate massive amounts of stock for pennies on the dollar. We see this often. Operators focus on the "pay-as-you-go" fulfillment model but forget the reverse loop. One analysis showed a brand paying $35 per return when factoring in labels, touch fees, and shipping. By routing locally instead of to a central hub, that cost dropped to $5. That's the difference. A partner shouldn't just be a middleman for shipping orders out. If they aren't building the reverse flow, they are leaving margin on the table. Does your logistics partner handle the reverse loop, or just the outbound? https://lnkd.in/eAvAQaxu #ReverseLogistics #ReturnsOperations #InventoryRecovery #EcommerceReturns #DTC

The North Face charges guests ~$8.00 to return. Members pay $0. Most ops teams view return fees as simple cost recovery. But for this brand, it’s a signup tool. Here's the thing — that $8 isn't just covering a label. It’s a "soft gate" designed to push the loyalty program. Guest checkout? You pay. Member login? It’s on the house. We've watched brands struggle to justify the cost of free returns. TNF solved it: make the customer "earn" the free return by giving up their data. The friction is the point. And it works. Your return policy isn't just logistics. It’s a behavior driver. If you're going to eat the shipping bill, make sure you get the email address in exchange. Have you tested gating free returns behind a login? https://lnkd.in/eAj4AHT9 #EcommerceReturns #ReturnPolicy #Loyalty #DTC #RetailOps

445 Fashion Nova customers are looking for a Plan B. Return policies are no longer just "Logistics." They are Marketing. We analyzed traffic data from Jan 2026 and found a massive spike in consumers searching for alternatives to Fashion Nova’s return policy. The Friction: Customers are rejecting the "Store Credit Only" model. The Cost: Cart abandonment rises when customers realize they can't get cash back. The Closo Solution: Infrastructure that allows brands to offer Instant Refunds without wrecking their margins. If you don't solve the "Refund Anxiety" at the checkout, you lose the sale before it even happens. Don't let rigid policies become your biggest competitor.

One brand wiped out their marketing profit. All because of a 21-day lag. We saw this happen recently. The brand had their sales data dialed in—knew their CAC down to the penny. Marketing was humming. But their returns? Totally manual. Then the surge hit. The warehouse got clogged. Customers ended up waiting 3 weeks to get their money back. The result? Support tickets spiked 400%. Between chargebacks and extra labor, they lost $45k. Honestly, it’s a classic trap. Brands spend millions analyzing the "buy" button but ignore the "return" button. Here's the thing — sales metrics tell you what people think they want. Returns data tells you the truth. If you don't track the speed of your refund loop, you aren't seeing the leak in the bucket. How fast do you process refunds when volume spikes? https://lnkd.in/dDvcdK7W #EcommerceReturns #ReturnManagement #ReverseLogistics #DTC #Operations

One footwear brand lost $5,000 in revenue every day because their website said "Sold Out." Honestly, the stock was right there. 800 pairs of boots were sitting in a "returns corner" in the warehouse. But because their systems weren't talking to each other, the website showed zero. They were basically paying rent on inventory they were telling customers they couldn't buy. We've seen this mess before. During peak season, a warehouse floor starts looking like a game of Tetris gone wrong. If your sellable stock doesn't sync with your returns in real-time, you're leaving money on the table. Turns out, the best way to grow isn't always adding new SKUs. Sometimes it’s just making sure the ones you already have are actually available to buy. Simple as that. The fastest teams treat returns as a supply source. Not just a problem to deal with later. How much of your "Sold Out" stock is actually just sitting in a pile in the warehouse? https://lnkd.in/ecA-BN_T #InventoryRecovery #RevenueRecapture #UnsoldInventory #Ecommerce #RetailTech #StartupGrowth

A shipment exception doesn't have to be a customer service nightmare. Honestly, most brands treat an "exception" like a random act of god. But we’ve watched ops teams get buried under support tickets—sometimes 50% of their total volume—just because of WISMO (Where Is My Order) anxiety. Turns out, the delay isn't the problem. The silence is. One brand we noticed started sending an automated "We’re on it" note the second a tracking number flagged an exception. They didn't wait for the customer to find out on their own (same delay, much better vibe). And that’s what stops the ticket before it’s even written. The reality is that customers actually stay more loyal when you're honest about a mess-up before they have to ask. Proactive, not reactive. Simple as that. What’s your go-to move when a carrier flags a delay in your system? https://lnkd.in/eB9f2AWC #ReverseLogistics #ReturnsOperations #DistributedLogistics #Ecommerce #RetailTech #ScalingBrands

Most brands obsess over finding a growth lead. Turns out, the person packing your boxes matters way more. We've watched teams spend a fortune on fancy software while warehouse turnover was hitting 40%. The reality is, a reliable warehouse associate is pretty much the only thing standing between a happy customer and a return spiral. One brand found that a single bad hire in the fulfillment center caused a 12% spike in returns. People were getting the wrong sizes, the wrong colors, or just messy unboxing experiences that killed the brand's vibe. But when they started hiring for reliability and actually training for quality, mis-ships just stopped. Same products. Same orders. Just better people on the floor. Simple as that. Honestly, your frontline is your bottom line. Investing in the people who actually touch the product saves more money than any tech tweak ever could. What’s the one thing you look for in a warehouse hire that isn't on a resume? https://lnkd.in/e_sp7jVT #ReverseLogistics #ReturnsOperations #WarehouseOps #Ecommerce #RetailTech #ScalingBrands

Signing a 10-year warehouse lease is starting to look like a bad move. Honestly, the era of the massive "hub" is fading. We’ve watched brands get stuck with huge monthly rent for space they only use during the holidays. It’s a total cash drain. What’s interesting is how fast things are moving toward smaller, local spots. One brand recently swapped their big central warehouse for three smaller flex locations. The result? They shaved 22% off their costs. And they got orders to customers a full day faster (basically overnight) because they were actually near where people live. Basically, the smartest ops teams aren't betting on big footprints anymore. They’re building for flexibility. Same volume. Less wasted space. Have you thought about swapping a fixed lease for flex space? https://lnkd.in/ekEq6QAg #ReverseLogistics #ReturnsOperations #DistributedLogistics #LocalProcessing #Ecommerce #RetailTech #StartupGrowth