Being number one on search doesn’t matter nearly as much if you aren’t the answer the AI gives directly. 👀 The e-commerce landscape has officially shifted from traditional SEO to GEO. Shoppers are skipping blue links entirely and asking AI assistants like ChatGPT, Claude, and Google Gemini for direct product shortlists. The catch? If AI crawlers can't "read" your product reviews and ratings, your brand is effectively invisible to these models. Check out our latest blog to learn how to bridge the AI crawlability gap and ensure your products make the final cut with our Authentic Discovery API™. 👇 #bazaarvoice #aishopping #ai #ugc #usergeneratedcontent
Bazaarvoice
Software Development
Austin, Texas 122,791 followers
Be Discovered. Be Trusted. Be Chosen.
About us
We’re Bazaarvoice—the world’s most trusted network of authentic consumer voices. Founded in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, and Australia. We source, verify, and amplify authentic ratings, reviews, photos, and videos at scale—helping 13,000+ of the world's leading brand and retail sites reach shoppers, build trust, and drive conversions. In an era of rising AI agents and consumer skepticism, Bazaarvoice provides the gold standard in trust, with 97% of our billions of pieces of content reviewed for authenticity. Put simply, we help brands and products be discovered, trusted and chosen by shoppers and AI.
- Website
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http://www.bazaarvoice.com
External link for Bazaarvoice
- Industry
- Software Development
- Company size
- 1,001-5,000 employees
- Headquarters
- Austin, Texas
- Type
- Privately Held
- Founded
- 2005
- Specialties
- eCommerce, Retail, user-generated content, Brands, Shopper Advertising, visual content, SEO, consumer data, social commerce, consumer-generated content, consumer shopping behavior, consumer reviews, and sampling
Locations
Employees at Bazaarvoice
Updates
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Come spend the day at our📍Austin, TX Office. #bazaarvoice #ugc #usergeneratedcontent #aishopping #culturematters
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🚨 JUST IN. The product Q&A, which has often been viewed as a simple customer service feature, now serves as one of the primary data sources for LLMs. 👋 Read more below about how Q&A matters because AI prioritizes narrative and authority over keywords. #bazaarvoice #ugc #ai #aishopping
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Winning the AI Shelf is all about using the right tool. 😉 👋 Read more here: https://my.ugc.bz/8b5TRc #bazaarvoice #ai #ugc #usergeneratedcontent
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We asked consumers what tasks they would trust AI to handle when online shopping. What percentage of consumers said they would trust AI to show price comparisons of products to them? 💸 👋 Read more here: https://ugc.bz/b3w #bazaarvoice #ai #aishopping #ugc
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56% of consumers now trust AI to recommend products. 👀 There is a new digital shelf and you can’t advertise your way onto it. AI agents are now the first filter between your product catalog and the shopper’s purchase decision. Is your brand showing up in AI search, and being represented the way you want? 🤔✨ 👋 Join us on July 22nd here: https://my.ugc.bz/BxHe5k #bazaarvoice #ugc #usergeneratedcontent
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Bazaarvoice's Influenster community has hit 10 million members. 👀✨Watch below to see how the influenster commuity has grown and what this means for brand reach. 👋 #bazaarvoice #ugc #usergeneratedcontent #influenster #influencermarketing
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Gen Z and Gen Alpha demand movement, and if they don’t find it on your site, they leave to find it on social media. 👀 To win in a $3.7 trillion global video commerce market, it’s time to switch up your strategy from producing branded video content and start making it easy for your customers to share their own video reviews. ⭐ Read how to turn your customers into your most effective advocates today. 👇 #bazaarvoice #ugc #usergeneratedcontent #ai #videougc
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Bazaarvoice reposted this
Wow. Two months ago Bazaarvoice released our Authentic Discovery API™. Now the field data is in, and it's something every brand and e-commerce leader should see. Across a three-week period, one CPG client saw: → +6.9% AI visibility lift — how often this brand's products appeared in AI-generated responses → +4.7% share-of-voice growth — how much of the AI conversation their brand owned versus competitors → +6.1% positive sentiment lift — how frequently positive reviews surfaced in AI outputs about their products This is one client example, but it's representative of what we're seeing across clients implementing the API. One thing I learned across my years on the client side: measurement is almost always the hardest part of the puzzle. You can build something you know works—but proving it tangibly, in the real world, with real numbers, is a different challenge. That's especially true in GEO, where the measurement infrastructure is still catching up to the opportunity, so I’m genuinely pleased to share the results we’re seeing. Most brands' ratings and reviews live inside JavaScript widgets that AI crawlers can't read—the Authentic Discovery API fixes that. If you're a brand or e-commerce leader thinking about GEO: your reviews are your most powerful asset for AI discoverability. Make sure AI can actually see them. Learn more here: https://my.ugc.bz/O7DNds
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Michael Wantens explains why genuine reviews are the critical data training the LLMs that now guide shopper discovery. For Samsung Electronics, navigating this new era means treating reviews as more than social proof, using it to ensure their products are accurately represented. #bazaarvoice #samsung #AI #LLM #futureofretail #consumerinsights #generativeAI