Bareways

For 75 years, Camp Swampy's best joke is an order nobody got. Did you ever read #BeetleBailey comics? I did! The author & illustrator #MortWalker (1923-2018, https://lnkd.in/daWYCwMj) built an entire comic empire on it and filled years with Daily & Sunday Strips that started sometime in 1966 and are still running. https://lnkd.in/dTjtab6C One of the running gags is, that #GeneralHalftrack issues a command, it gets mangled somewhere between his desk and #SergeantSnorkel, and by the time it reaches Beetle Bailey the meaning is gone. In one famous strip, the written order to "present guns for inspection" arrives as "present buns" — and nobody dares correct the General. We laugh because we recognise it. A message left HQ. Something else arrived at the front. No one acknowledged anything. The joke is funny in a comic strip. It is considerably less funny when the order is a route change, a no-go zone, or a rendezvous that moved. In real operations, the gap between what was sent and what was received is where people get hurt. The uncomfortable part is that most field teams in 2026 still run on #CampSwampy infrastructure. Consumer messengers with no delivery confirmation, no role-based control over who can issue what, and no way to know whether the message survived a degraded network. The technology changed. The failure mode did not. At Bareways we build the boring fix to a 75-year-old joke. #SquadCom gives every message an explicit state - sent, received, acknowledged - works peer-to-peer without a central server, and keeps working when the network does not. No Beetle staring at a garbled order. No Halftrack wondering why nothing happened. Camp Swampy survives on miscommunication. Real teams should not have to. Mort Walker spent 75 years showing us the problem. We would rather spend ours solving it. #DefenceTech #CrisisCoordination #SecureCommunications #SquadCom

Defence Startups - entering New Markets Just this morning, I read an article by Louise Boucher on the Market Entry of the so-called new primes: https://lnkd.in/dVevisvT, and it made me think ... As a German Defence Startup, this is a #real_problem that we are facing: How do we win business in new markets w/o letting costs and administration explode due to new offices, employees, and incorporations in every country we want to enter? As we are regularly participating in innovation challenges and RFI/RFQ processes of other NATO (and once in a while: non-NATO) state organizations, the question is real. We believe, the best approach is to separate #market_access, #security_access, and #company_structure. These are different problems. 1. Keep one company and one product as long as possible: For Bareways this means to keep our German entity, one code base, one product roadmap. Early local entities add legal, tax, HR, and compliance costs before revenue is real. 2. Enter markets based on #contract path, not a wishing well of #opportunities: A country matters only if there is a path to pilots and contracts. That usually means direct customer access, a strong prime or integrator, or an innovation channel. Without that, a local entity is often just optics. 3. Split the offer into #core_product and #local_wrapper: This is a technical but also a marketing issue. The core stays standardised with software, UX, APIs, offline logic, and update model. The local wrapper changes by country: hosting, identity integration, approved crypto, classified connectors, procurement paperwork, support, and partner setup. 4. We have to separate #unclassified sales from #classified sales: Pilots are often possible without much local structure. Classified or sovereign work will be different. Then sponsorship, secure handling, screened staff, and trusted local partners will start to matter. 5. Due to size, we have to work with #primes, but we try to cooperate selectively: A good prime solves a real access problem: framework access, integration, clearance path, or political trust. A bad prime just sits between you and the customer. 6. And finally, we will only open a local entity when the (business) case is obvious: We will do it when the market is strategically important, the structure clearly improves access, or revenue pull is already there. Not before. ----------------------------- If anyone has a better path for internationalization or other experience, I'd welcome your input. Please PM me or comment.

Germany is spending billions to digitize 12,000 infantry soldiers. Ukraine is winning with software that gets rewritten before the contract for those soldiers is even signed. Both things are true, and both matter. The Rheinmetall framework deals for IdZ-ES soldier systems and the TaWAN LBO tactical network are the right kind of ambition. Germany needs an integrated, secure command structure, and a country that ignored its land forces for two decades does not get to skip that work now. I am genuinely glad it is happening. But the lesson from Ukraine is not "buy a bigger integrated system." It is that warfare has started to look more like software development than industrial production. A drone tactic that works on Monday is countered by Friday and rewritten by the next Monday. The Atlantic Council described it well (https://lnkd.in/dMbeDGPc), and anyone watching the frontline already knew it. The decisive layer is not the platform delivered in seven years. It is the team that adapts in seven days. That is the part our procurement logic still struggles with. We are very good at funding the integrated system and the protected core network. We are much slower at putting a usable, secure coordination tool into the hands of the operator on foot, today, on the device already in their pocket. Roughly two percent of operators have access to an approved digital coordination system. The other ninety-eight percent fall back to consumer apps with no security and no oversight. At Bareways we build for that gap on purpose: offline-first, decentralized, running on existing Android hardware (iOS will follow), designed for the moment the protected network is jammed or simply not there yet. Not instead of the big programs. Underneath them, where the war is actually fought. The integrated system and the adaptable unit are not competitors. The mistake is funding only one. What does your organization buy faster: the platform, or the update? #defencetech #Bundeswehr #crisiscoordination

Meet our CEO at the Enforce Tac in Nürnberg!

Most people think of the #military when they think about #Defence. But any attack or crisis will be "#hybrid" and strongly affect #BusinessContinuation, #logistics, and everyday #life, as infrastructure, servers, and services (like WhatsApp or Google Maps) will be degraded or down. The Bareways Crisis Coordination Platform will enable #resilience in business & society, where military-grade equipment and services (like a BMS) is not available.