Bang It! reposted this
A funny thing happened on our new club manager’s first day. One of our regular players walked up and said: “Can you book the Prestige pickleball court?” Our manager looked confused. He had just joined. All he knew was that we had courts 1 to 12. There was no “Prestige court”. After a minute, he realised the player meant Court 8. That’s the court where the Prestige branding is placed. Players had been seeing that branding again and again while playing. And slowly, in their minds, Court 8 became: “the Prestige court”. Soon everyone started calling it that. Even our staff. That’s the power of repeated real-world exposure. Online, brands fight for impressions. But people have learned to ignore most digital ads - a behaviour often called banner blindness, where users automatically filter out anything that looks like an ad. Physical spaces work differently. At our sports club in Bangalore, players show up 3–4 times a week, spending 1–2 hours each visit. Week after week. Marketing calls this frequency - repeated exposure increases the chances people remember a brand. And there’s another interesting layer here: the audience. • IT / tech professionals • urban, high-spending users • fitness-conscious • socially active We’re also surrounded by offices like Swiggy, Flipkart, Adobe, Wells Fargo, Cisco and hundreds more. So every evening, the crowd is a mix of: • founders • tech professionals • corporate teams Exactly the kind of demographic most brands want to reach. That’s why we already have partners like Prestige, Frido, Boldfit, Nua (upcoming) inside the facility. And we’re now opening a few more branding partner slots. Not just standard placements - we actively work with brands to create contextual experiences. For example, with Nua Women, we’re building a special experience inside the women’s washroom. If your brand wants to show up where Bangalore’s most active people spend their evenings: Comment or DM.