AnyRoad

AnyRoad featured in Inc. Magazine! Our co-founder and CEO Jonathan Yaffe had some advice worth repeating: "No one wants to sit through a 36-hour sales pitch." AnyRoad recently hosted ~40 brand executives to for a mix of educational panels and debates about events that create consumer loyalty. The consensus? Events that drive real ROI are memorable, educational and create community. Thanks to Inc. and Annabel Burba https://lnkd.in/ehi3QNBP

Our friends at Gradient Experience produced a report that every bev alc brand should read cover-to-cover. 40 pages of insights from global brand leaders at Edrington, LVMH, Pernod Ricard, William Grant & Sons; plus AnyRoad data showing experiential delivers 25x the ROI of digital. Beverage brands are not competing for shelf space. They are competing for memory space. The category leaders of the next decade will be those who understand that first. Link in comments for the whole report 👇

We studied 500 brands, 200,000 experiences and 50M+ consumer data points collected by AnyRoad. Check out our Brand Experience Checklist if you have a #brandhome, #visitorcenter, #tastingroom or #taproom. Add up your points across 6 sections. What is your Score? https://lnkd.in/ew4WiWAC

Exciting news at AnyRoad! We're thrilled to welcome Kiel Petersen as our new Global Head of Customer Growth! Kiel brings a rare combination of enterprise consulting rigor and real-world global brand experience, including deep roots in the spirits industry where he helped scale marketing programs across international markets. Experiential marketing is the future of how brands build lasting customer relationships. Kiel's background is a perfect match for that mission: he's spent his career at the intersection of brand strategy, customer engagement, and global growth.

So excited to share the stage at SXSW with these inspiring leaders diving into the booming world of Brands x Music. Seems like every hot brand is bringing together incredible music artists and dynamic activations, and we're going to show you why - and the effect of these collaborations on brand growth, revenue, and consumer engagement. Join me with Denise Cherry from Rivian, Taylor Berry from Tito's Handmade Vodka and Peter Lewis from SXSW as we go deep on the intersection of experiential and music! https://lnkd.in/gjSEWdpZ

Our CEO Jonathan Yaffe on how the AI wave and digitization of everything is making in-real-life engagement even more valuable. We're seeing the most innovative and forward-thinking brands significantly increase their investment into experiential and IRL loyalty.

Demand isn’t flat and pricing shouldn’t be either. Schedule-based pricing can unlock up to 25% incremental revenue by aligning price with peak demand, holidays, and prime-time slots. No new inventory. No extra marketing spend. Just smarter yield management. If you’re still using flat pricing, you’re likely leaving revenue on the table. #ExperientialMarketing #RevenueOptimization #BrandHomes #eventmarketing #attractions #touroperators

We analyzed data and survey feedback from 126k consumers across 3k brand experiences for more than 500 brands in 2025. Here’s what we found: Brand experiences are human experiences. Its not about the production value as much as you might think. The strongest results come from Ambassadors and Guides who listen, adapt, and connect. Sometimes that's hard to track and manage. The data is clear: authenticity drives loyalty and conversion. https://lnkd.in/genhGyBT

Collecting NPS from experiences is a huge leading indicator of future purchase behavior and consumer loyalty. Here's the data to prove it! How are you measuring the long term revenue impact of events and experiences? https://lnkd.in/genhGyBT #brandmarketing #eventmarketing #experientialmarketing #consumerengagement #consumerinsights #marketingroi #roi