AMOREPACIFIC

#BehindTalk | The journey to Holistic Beauty begins in Japan. ついにSulwhasoo(ソルファス)日本へ、美しさへの旅 This past May, Sulwhasoo took its first official step into Japan with a pop-up at @cosme TOKYO, one of the country's leading beauty destinations. Beyond simply introducing products, it marked Sulwhasoo's debut in Japan, introducing the brand's heritage, philosophy, and decades of skin science to Japanese customers. Every detail was designed to let visitors experience the brand firsthand—from 60 years of ginseng research and the signature First Care Activating Serum to immersive fragrance experiences. Visitors lined up for the pop-up, with many returning after trying product samples. Sulwhasoo has since expanded its presence through its official online store in Japan, @cosme Online, and Isetan's Meeco. As Sulwhasoo continues expanding across Japan, we look forward to welcoming even more customers into the world of Holistic Beauty. Check out the full story below. 👇 https://lnkd.in/gaT_budr #Amorepacific #Sulwhasoo #Skincare #NewBeauty #CreateNewBeauty

All aboard for a journey through K-beauty. 🚂 Amorepacific China participated in Korea Day&Night (韩国每时美刻) and Never Ending Korea (自游FUN韩 乐无限) · 2026 Korea-China Cultural & Tourism Festival, hosted by Korea Tourism Organization. Featuring Sulwhasoo, LANEIGE, RYO, INNISFREE, AESTURA, and HERA, the events invited visitors to experience K-beauty firsthand through immersive beauty experiences. At Korea Day&Night in Hangzhou, Amorepacific China introduced a Travel Beauty Guide inspired by different moments of a journey. HERA showcased Seoul's latest makeup trends through a live beauty show, while Sulwhasoo presented its signature luxury skincare ritual. In Shenzhen, the Korea Beauty Tour Train connected visitors with K-beauty and culture as part of the 2026 APEC China Year celebrations. Using beauty as a universal language, we will continue creating meaningful connections with beauty lovers across China and beyond. #Amorepacific #AmorepacificChina #Sulwhasoo #LANEIGE #INNISFREE #HERA #AESTURA #RYO #Beauty #NewBeauty

AESTURA joined ACAIC (Asian Clinical Aesthetic Innovations Conference) 2026 in New York, bringing Amorepacific's latest skin barrier research to the global dermatology community. As an official sponsor, AESTURA engaged with more than 200 dermatologists and industry experts from around the world, further reinforcing its scientific leadership in the U.S. through research-driven dermatology innovation. At the conference, Dr. Richard D. Granstein, Chair of AESTURA's U.S. Dermatology Advisory Board and Professor of Dermatology at Weill Cornell Medicine, presented research on how stress influences inflammatory skin disorders. Aiden Park, Head of Advanced Beauty Research at the Amorepacific R&I Center, shared how the exposome affects the skin barrier and introduced Amorepacific's proprietary DermaON® technology. Grounded in Amorepacific's Holistic Longevity Solution, AESTURA will continue advancing skin barrier research and delivering science-backed solutions that support healthy skin function. To learn more, click here! https://lnkd.in/g6rBbq-6 #Amorepacific #AESTURA #Dermatology #ACAIC #NewBeauty #CreateNewBeauty

Amorepacific Group achieved its highest-ever #AmazonPrimeDay revenue, reflecting the growing global strength of our brand portfolio. Driven by strong performances across LANEIGE, COSRX, ILLIYOON, AESTURA, Mise-en-Scène, ETUDE, and LABO-H, the results highlight our expanding momentum across both the U.S. and Europe. In the U.S., revenue grew 20% year over year, led by category-leading performances from LANEIGE, ILLIYOON, AESTURA, and Mise-en-Scène. ILLIYOON posted 197% year-over-year growth, while AESTURA recorded 128% growth. In Europe, revenue increased 22% year over year. COSRX's Ultra-Light Invisible Sunscreen ranked No. 1 in Sunscreens and No. 4 overall in Beauty & Personal Care, while AESTURA and ILLIYOON delivered 164% revenue growth. As our brands continue expanding their presence around the world, we remain committed to Create New Beauty and the future of global beauty and wellness. For more details, click here: https://lnkd.in/gEqRy4yN #Amorepacific #LANEIGE #AESTURA #ETUDE #MiseenScèn #LABOH #ILLIYOON #COSRX #Skincare #Haircare #Beauty #Amazon #PrimeDay

🌿 To where INNISFREE begins. Combining nature with Korean skin science, INNISFREE has spent over 40 years studying green tea and the resilience of Jeju's plants. This journey led to the creation of Beauty Green Tea™, developed exclusively for skincare. To experience this heritage firsthand, INNISFREE invited global influencers to Jeju—the very place where it all began. From INNISFREE Jeju House to the tea fields where Beauty Green Tea™ is cultivated exclusively for skincare, the JEJU TRIP followed the journey from leaf to skincare. Influencers harvested tea leaves themselves and explored how Beauty Green Tea™, INNISFREE's proprietary green tea ingredient containing 140% more amino acids to deliver long-lasting hydration, is brought to life in its skincare products. Discover where nature, science, and skincare come together. #Amorepacific #INNISFREE #Skincare #Beauty #CreateNewBeauty #NewBeauty

In 2021, Amorepacific became the first Korean beauty company to join RE100. Today marks another milestone in our sustainability journey. Amorepacific has achieved 100% renewable electricity across all global operations, becoming the first Korean private-sector company to achieve RE100 with official verification from Climate Group. From the beginning, we have steadily expanded our renewable electricity portfolio through direct and virtual power purchase agreements (PPAs) and company-owned solar power generation. Our commitment extends beyond our own operations. Together with our partners, we continue strengthening climate action across our supply chain. These efforts have been recognized by CDP with A scores for Climate Change, Water Security, and the Supplier Engagement Assessment. Guided by our mission to Make A MORE Beautiful World, we will continue advancing sustainability through meaningful action and long-term commitment. #Amorepacific #RE100 #Sustainability #CreateNewBeauty #NewBeauty

The future of beauty, powered by AI and personalized for every individual. At VivaTech 2026, we showcased AI Beauty Screen in collaboration with Samsung Electronics, highlighting how AI is shaping personalized beauty. AI Beauty Screen is a smart mirror that integrates Amorepacific's AI skin analysis technology and Samsung Electronics' advanced display technology. It analyzes multiple skin concerns—including wrinkles, pigmentation, pores, redness, and skin tone—and recommends personalized skincare products and beauty devices based on each individual's skin condition and personal color. The booth offered immersive experiences featuring AI skin analysis, personalized beauty recommendations, and customized makeup experiences, giving visitors a glimpse into the future of AI-powered beauty. Building on AI and technology, we will continue advancing our Holistic Longevity Solution to create beauty that transcends time. #Amorepacific #Samsung #VivaTech #AI #Innovation #BeautyTech #Beauty #CreateNewBeauty #NewBeauty

What does it take to turn a brand's philosophy into a space people can feel? Meet Joo Yeon Oh, a spatial designer on Amorepacific's Restore Business Team. Her work begins where strategy ends, translating brand philosophy and creative vision into environments where brands and customers connect naturally. At AMORE YONGSAN, that idea comes to life through a space that brings together Amorepacific's brands, technology, and the Create New Beauty vision. She believes a space is completed through the customer experience. From the first impression at the entrance to the lighting, displays, and flow of movement, every detail is thoughtfully connected to create a seamless journey. Curiosity is at the heart of her work. She studies how customers move through spaces, notices what draws people in, and finds inspiration in everyday moments—even spotting Amorepacific's headquarters while watching Beef Season 2 on Netflix. Curious about life as a Spatial Designer at Amorepacific? Explore the full story below. 👉 https://lnkd.in/g-7ZEUQE #Amorepacific #RestoreBusiness #Creative #SpatialDesigner #Career #CreateNewBeauty #NewBeauty

Amorepacific unveiled its AI-powered Facial Aging Map at the ISBS World Congress 2026 in Lyon, France, introducing a new way to visualize full-face wrinkle and hyperpigmentation changes. Titled "AI-Driven Visual Skin Imaging Reveals Region-Specific Facial Aging Patterns in Korean Participants: Wrinkles and Hyperpigmentation," our R&I Center integrated AI-powered skin imaging with a Standardized-Face Composite Overlay technique to identify how signs of aging emerge and progress across different regions of the face. The research highlights the potential of AI-driven skin science to advance personalized skincare research and evaluation, enabling earlier identification of subtle skin changes and more proactive skin management. Building on Amorepacific's extensive AI expertise and data, we will continue advancing our Holistic Longevity Solution for beauty that transcends time. To learn more, click here: https://lnkd.in/gyfV7zgG #Amorepacific #Research #Innovation #HolisticLongevitySolution #NewBeauty #CreateNewBeauty

#BehindTalk | Welcome to the House of New Beauty: AMORE YONGSAN Guided by Amorepacific's vision, Create New Beauty, AMORE YONGSAN has reopened at our headquarters in Seoul. Now expanded to more than seven times its original size, it serves as a flagship space where brands, technology, research, and personalized services come together. More than a retail destination, AMORE YONGSAN offers immersive experiences through bespoke beauty services, including HERA Custom Match, skin and scalp diagnostics, fragrance experiences, and customer research programs. Visitors can discover products tailored to their individual needs while exploring the latest beauty innovations firsthand. What makes AMORE YONGSAN truly distinct is its openness. Spaces once closed to the public, including the Customer Research Center and FRAGRANCE LAB, are now accessible to customers, inviting them to take part in the journey of creating New Beauty. Designed to evolve alongside customers' voices and the future of beauty, AMORE YONGSAN is a place to discover your unique beauty, express your individuality, and experience the present and future of Amorepacific. Check out the full story from the link below👇 https://lnkd.in/dmmf2fCt #Amorepacific #AMOREYONGSAN #NewBeauty #CreateNewBeauty