Alyce by Sendoso

Collectively, we created the digital fatigue epidemic. Ads that follow buyers across the internet. Inboxes buried in automated outreach. AI-generated content with nowhere to hide. We optimized for volume and burned through buyer attention in the process. And the data proves it: Fatigue now touches every digital channel. We surveyed over 400 buyers and found: • 84% reported fatigue from cold calls   • 83% reported fatigue from marketing emails • 82% reported fatigue from sales outreach emails There's a channel that still breaks through. That’s what this report is about. Read now - link in comments 👇

🎉 Big news! 🎉 Sendoso’s Campaign Services team is joining forces with Postal by Sendoso’s Paper Plane team, and together, we’re now The Campaign Studio. 🥂 What does that mean for you? ✨ Even more creative ideas ✨ Curated products and thoughtful campaigns ✨ The same great team you already know and love We’re combining creativity, strategy, and gifting magic so we can bring your campaign ideas to life. 🪄 👉 Learn more about The Campaign Studio https://lnkd.in/gu6Ww9vh #TheCampaignStudio #Postal #Sendoso #CreativeMarketing #CorporateGifting #MarketingCampaigns

...and we are LIVE INBOUND 🎉 Come say hi 👋 🤗 Our team is ready to: ✔️ Discuss all things gifting - thoughtful, relevant, and scalable. ✔️ Help you send a little something to the loved ones who are holding down the fort for you while you're enjoying the conference. ✔️ WOW you with an exceptionally cheesy dad joke. So let's meet! Book a time or swing on by. It's going to be a great week🔥 https://bit.ly/4oV75RY

🚨 Next week = INBOUND + #FieldEvent season in full swing! If you're heading to San Francisco, we have a little something for everyone (reg links in comments): 📍TUES 9/2 @ 4PM: ABM GTM Essentials Certification 🐠 Demandbase + ForgeX at The Aquarium of the Bay For those ready to elevate their ABM strategy in a setting that involves starfish and river otters 😍 📍TUES 9/2 @ 7:30PM: Spark Connection Dinner ✨ Splash (SplashThat.com) + AdRoll, a division of NextRoll at The Cavalier A dinner for event marketers to unwind, vent, and vibe ahead of INBOUND chaos. Good people. Good vibes. Great time. 📍WED 9/3 @ 4PM: Not Another AI Happy Hour 🍸 Hexus + Apollo + Sequel.io Kris Rudeegraap will be on the mic. He will be sharing some of our most effective AI assisted workflows. You don’t want to miss this. 📍THURS 9/4 All Day - Humans of GTM 🎤 Hosted by UserGems 💎 Austin Sandmeyer 🔥🎁 will be there sharing some of our step by step Usergems + Sendoso playbooks. No gatekeeping here. ✨ Can't make the side events but love the conference floor? Swing by the Sendoso Booth at INBOUND to chat with our team, get some goodies, and book time to see how experience-led engagement really works. Let’s stop chasing clicks. Let’s create moments IRL. See you there!

Should have posted last week, but let's be real - a launch isn't one fixed moment in time. Last week marked my first big launch at Sendoso - we expanded even further in the direct mail space with the launch of Sendoso Postcards. I could go on about messaging, value props, and why this 'simple' addition creates huge value for our customers, but the piece I'm most proud of? The creative campaigns we get to create. Postcards are not new. They are in fact old - think late 1860's old. But we're doing new things with them. We're merging old school outreach with modern digital interactions. So I thought about the word "old" - "old school," "dinosaurs," "vintage," "retro," ... retro. Queue Don Draper and the MadMen theme song living rent free in my head for days. And so we launched this campaign today- we're sending out 1,000 special postcards to show our customers exactly how they can use this new send medium, having fun, and gifting something that has the perfect blend of retro and modern. Big thanks to design wizard Matt Kurvin, Paige Jackson for riffing with me, and Patricia DuChene for encouraging me to launch weird, elegantly silly things that make people smile.

Most companies weren’t born AI-native. Sendoso wasn’t either. So how do you build AI literacy if your company is older than ChatGPT? Our AI journey this past year has been enlightening—modest, organic, and grassroots, with smart experiments across departments. Now we’re ready to accelerate. Here’s how it evolved. Late last year, Kris Rudeegraap and I set out to make AI’s “art of the possible” company-wide. He’d already rebuilt outbound using Clay supercharged with our SmartSend API. Product, CX, Marketing, and Sales were testing AI in pockets—and more than a handful of rogue ChatGPT subscriptions told us the appetite was real. :-) In trying to democratize AI literacy at Sendoso, I texted Nick Mehta for advice and he pointed me to Brady Bluhm. The message was clear: you’ve got to start somewhere. From there, our approach over the past six months has been threefold: Inspire: showcase creative ideas at All Hands, share learnings in our AI for All Slack channel, celebrate wins (and the glorious fails). Enable: run prompt-building workshops, carve out time for early innovators, and fund pilot AI tools. Challenge: push ourselves as leaders, ask teams to pressure-test new tools, and embrace change with open arms. Through it all, we’ve stayed true to our WHY: AI literacy is a critical skill for today’s workforce—and core to every Sendoso employee’s growth. Last month we ran our first company-wide AI Challenge—25 submissions, 6 finalists, and one big celebration! And now, we’ve launched a new company OKR to formalize our strategy, with these key results: - Launch AI 101 training for all employees - Stand up a cross-functional AI Steering Committee - Define an investment framework and governance policy - Establish KPIs to measure progress - Free up employee bandwidth through automation If I could do one thing differently? Move faster. What’s your advice for me as we take the next leap?

💌Think postcards are retro? 💌 Postcards are timeless for a reason, evoking emotion, connection, and let's face it, they look cool. New Sendoso Postcards lets you pierce through digital noise with creative and beautiful print mail that your customers can hold, interact with, and actually want to keep. 🏆That's why we're launching our Retro Postcard challenge🏆 Here's how to enter: ✅ Create a Sendoso Postcard campaign ✅ Upload your design to bit.ly/sendosopostcards ✅ Share your design on LinkedIn with campaign details and tag @Sendoso with #sendpostcards Submit your entry by September 23rd. We'll feature the most creative design on October 1st and send the winner retro-styled modern record player! In a world of ignored emails and skipped ads, be the postcard that makes it to the fridge. 📮✨ Start creating: bit.ly/sendosopostcards #SendPostcards 

We’re proud to partner with Demandbase and ForgeX to bring you a hands-on ABM certification event designed for today’s B2B teams. Sharpen your ABM skills, get aligned on GTM execution, and earn a certification that truly matters—all outside the usual conference room. Expect expert-led sessions focused on real frameworks and outcomes, followed by dinner, networking, and interactive exhibits at the Aquarium of the Bay. 🗓 Tuesday, September 2 | 🕓 4:00–8:30 PM | 📍 PIER 39, San Francisco

Huge congratulations to Erika Hickey on being recognized in the 2025 Wrike Elite 100! The Wrike Elite 100 recognizes the top project management leaders around the world who are transforming how teams work together—and Erika has done exactly that. She managed a complex, high-stakes customer migration initiative at Sendoso, coordinating cross-functional teams across Customer Success, Product, Operations, and Leadership. By building a robust Wrike workspace with clear structure, ownership, and visibility, Erika turned Wrike into the single source of truth that kept everyone aligned and moving forward. We’re so proud of Erika for this well-deserved recognition and can’t wait to see the impact she continues to drive. Check out the full list here: https://lnkd.in/dfy3yn4w #WrikeElite100 #ProjectManagement #Sendoso