First-party data provides valuable customer insights, while third-party data delivers audience intelligence that helps advertisers discover new audience opportunities and reach consumers beyond their existing customer base. At AlikeAudience, we provide trusted third-party audience data at scale to help advertisers discover high-value audiences, expand their reach beyond existing customers, and power more effective omnichannel campaigns. Great perspective from LiveRamp💡
Third-party data deserves a bigger role in marketing strategy than it usually gets. Your own data shows only your piece of the market, while third-party data helps you understand the larger opportunity. The strongest marketing strategy isn't choosing between first-, second-, or third-party data, but combining all three to create a more complete picture of customers and make AI and marketing decisions more effective. LiveRamp's John Shaughnessy breaks it down in this episode of "Here's the deal..."