Adikteev

🇨🇳📍 Next stop: #ChinaJoy2026 Will you be at ChinaJoy from July 31 to August 3? Come find us at booth W3-D105. On August 1st, we're co-hosting the official after-party, bringing together game publishers from around the world. Come network and meet the crew in Shanghai. #appmarketing #mobilemarketing

Five years after ATT, most teams act like post-ATT measurement is a solved problem. The data says only 11% have actually cracked it. We sat down with Grant Simmons, VP of Kochava, to unpack what the top teams do differently on iOS: • Treating full SKAN / AdAttributionKit adoption as a competitive edge • Prompting for ATT to win back deterministic signal (opt-in is now ~70%) • Engineering conversion values and actually using the full bit protocol • Letting incrementality settle the fights between last-touch and MMM The gap between the leaders and everyone else is operational discipline, not exotic tooling. 👉 Watch the full interview or read the article: https://lnkd.in/eWHCtBw9 #AdikteevRetentionClub #SKAN #iOSMeasurement #MobileMarketing #Incrementality #UserAcquisition #AdTech

🍽️ 🇨🇳 We're co-hosting #GlobalGamingConnect on August 1st in Shanghai, the official #ChinaJoy After Party. This is a cocktail and buffet networking dinner bringing together game publishers from China, Korea, Vietnam, Japan, the US, and Europe. 🌏 Register and secure your spot 👇 https://luma.com/kcyifnrl #mobilemarketing #appadvertising #gamingapps

🇻🇳 🥂 Next stop: Vietnam! We’ll be at Vietnam Game Connect on July 16. If you’re attending, meet the crew and say hi. 👉 Register here: https://lnkd.in/eMA_nymV #appmarketing #mobilemarketing

🇩🇪 👋 Meet us in Berlin today at App Growth Summit® Artem Beliakov 🔜 AGS Berlin and Federica Stiscia will be there to connect with mobile marketers and talk about user acquisition, retargeting, and what’s next for app growth in 2026. #appmarketing #mobileadvertising #mobileua #AGS2026

🇻🇳 🥂 We're heading to Vietnam on July 16! If you're at Vietnam Game Connect this year, come say hi to the crew. 👉 Register here: https://lnkd.in/eMA_nymV #appmarketing #mobilemarketing

🇩🇪 👋 Are you heading to App Growth Summit® Berlin? Come find our squad. Not registered? Link below 👇 https://lnkd.in/eYSuVKn8 Artem Beliakov 🔜 AGS Berlin Federica Stiscia #appmarketing #mobileadvertising #mobileua #AGS2026

Your incrementality tests on #iOS need to work differently now, but there's a better way to do it. Most teams are still running the same playbook from before. We built ITT 2.0 as a framework for incrementality measurement that works in today's landscape. It shows you how to measure real impact across your full audience without the measurement bias that usually distorts your numbers. It's simpler than you think once you know what to do. Read the full breakdown in our new guide 👇 📓 https://lnkd.in/e8YHmfkH #ios #mobilemarketing #appadvertising

How we helped Betr outperform its deposit CPA goal by 42% across iOS and Android. 💰💰💰 Rather than chasing deposits with one blended approach, we ran two separate optimisation tracks: one to drive first-time deposits, one to drive repeat deposits, each with its own CPA goal so they never competed for budget. Read the full case study 👇 https://lnkd.in/ejuqfqif #appretargeting #rrealmoneygaming #mobilemarketing

With Tilting Point, we hit 10.7x its ROAS target on #iOS. The strategy was simple. Focus your budget on the players who actually spend, then reach them globally instead of getting lost in geo-level optimisation. Sometimes the smartest move is knowing where not to waste time. See how they pulled it off. 👉 https://lnkd.in/e5ptxfm9 #appretargeting #mobilemarketing