Accent MR

As shared several months ago, we're proud to have contributed a major piece of quantitative research to the CMA's landmark investigation into the veterinary sector one of the most comprehensive reviews of this market in recent years. The CMA has announced a package of reforms that will meaningfully change what pet owners can expect when they visit the vet. Here's what's coming: 💷 Transparent pricing: Practices must publish a comprehensive price list online. No more hunting for costs before you book. 🔍 Ownership transparency: Vets must clearly state whether they're part of a corporate group or an independent practice. 📄 Written estimates: For any treatment expected to cost £500 or more, you'll receive a written estimate upfront. 💊 Prescription choice: Vets must tell you that you can take a written prescription elsewhere. Prescription fees will also be capped, £21 for the first medicine, £12.50 for any additional ones. 🐾 Pet plan clarity: Plans must itemise every included service and show clearly how any advertised savings are calculated. ⚰️ Cremation pricing: All cremation options, including communal cremation, must be clearly listed upfront. 🗣️ Better complaints handling: Practices will need a transparent complaints process and must engage in mediation when disputes can't be resolved. These are meaningful wins for pet owners, and Accent is glad to have played a role in the evidence base that helped make them happen. If you'd like to know more about the research we contributed, get in touch. Read more in the comment.

Thrilled to share that our research partnership with National Grid Electricity Distribution has been shortlisted again this year for Campaign of the Year at the Energy Awards, the very award they took home last year! 🏆 We ran a series of qualitative studies using a consumer panel from FlexMR, testing and gathering feedback on National Grid Electricity Distribution's marketing materials across all channels: digital, out-of-home, and traditional. The judges noted: "The regular check-ins and integration of a customer panel helped ensure quality and responsiveness throughout." A fantastic recognition of the power of ongoing, insight-led collaboration. Fingers crossed for this year! 🤞 If you want to explore how we can help your team with your marketing activities, drop us a line! #MarketResearch #ConsumerInsights #EnergyIndustry #EnergyAwards #QualitativeResearch #CustomerPanel #CampaignOfTheYear #NationalGrid

Data accumulates. Clarity doesn’t. More dashboards. More KPIs. More tracking. And yet… decisions still stall. Because the problem usually isn’t a lack of data. It’s a lack of focus.

“Evidence-led decision making” sounds great. But too often, insight arrives too late or doesn’t land with the people making the decisions. A few thoughts on what actually makes evidence useful in practice. Would be interested to hear what’s helped (or hindered) insight being acted on.

So amazing to see two of the incredible women of Accent celebrating International Women’s Day in Hanoi. As a remote based company, we value moments like this as a reminder of the connections behind the screens and the relationships that make working together so meaningful. ☺️

As the year draws to a close, we just want to say "thank you." It’s been a tough year for many across the research industry: with tighter budgets, higher expectations, and plenty of uncertainty along the way. Through it all, we’ve been reminded how important strong relationships, trust, and collaboration really are. We’re hugely grateful to our clients and partners for continuing to work with us, challenge us, and support us. And to our brilliant team for their energy, care, and resilience, even when things felt hard. We’re proud of what we’ve achieved together this year, not just in the work delivered, but in how we’ve supported one another along the way. Wishing everyone a well-earned break, a joyful festive period, and a hopeful start to the year ahead!

In July, the Competition and Markets Authority proposed designating Apple and Google with Strategic Market Status (SMS) for their mobile platforms. This designation covers operating systems, app stores, and mobile browsers. Accent supported the CMA by conducting research into smartphone users’ preferences and app usage. Our study explored purchasing decisions, switching between operating systems, app behaviour, and online search activity. These insights provided evidence that contributed to the CMA’s proposed decision and its assessment of competition in the UK mobile market. More detail in our latest blog post: https://lnkd.in/eECE9wqb Read the full research report here: https://lnkd.in/e-i2WJFi

Association for European Transport (AET) #etcAntwerp2025 📢We stay a huge thank you to Accent MR, long established supporters of ETC! This year we celebrate 21 years of consecutive partnership, with Accent MR continuing to run the invaluable Attendee Satisfaction Survey for ETC. 🔍Providing robust data analysis and insightful findings by measuring attendee satisfaction and identifying opportunities for improvement, they have helped us shape the conference into what it is today; an unmissable event for anyone truly passionate about the future of transport. 📍17–19 September at the University of Antwerp, Belgium. 👉🏽ETC Prelim Programme: https://lnkd.in/eTUuEPYB 🔗 Booking: https://lnkd.in/g9Cy-sB #etcAntwerp2025 #AccentMR